{ Rock of Eye is one of the most useful and inspiring design websites that a young design student could have up their sleeve
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designer and illustrator in 2007. His clients include; Nike, The Rolling Stones, Nixon, British Airways, CocaCola, The Guardian, Non Format, Wieden + Kennedy, Saatchi and Saatchi, BBH, Fallon, and Beautiful Decay. Trochut is currently based in Barcelona.
Rock of Eye is one of the most useful and inspiring design websites that a young design student could have up their sleeve. Rock of Eye is an attempt to bring the work of the world’s top cult illustrative designers to the attention of young creative designers in Australia. The website is seen as a gateway for young designers to gain a perspective of favoured illustrative styles and even new and original techniques. No matter how the website is 95
utilised, it is without doubt a valuable resource to all that make use of it. The idea of making illustrative designs accessible through a website is not new, but the idea of its audience being young Australian designers is. The impact this has on new designers like us, is one of inspiration and excitement. With tear sheets to download (a PDF file of the artist’s latest and best works) and an extensive biography of each
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artist available, we are given an extensive background to the artist and how they came about. Alex Trochut; is a designer who has a very extensive range of typographic and illustrative styles. His portfolio is one of the most expressive and inspiring collections on the website. As his biography states, Alex Trochut was born in 1981 in Barcelona. Studied Graphic design at Elisava, and started working as freelance
Trochut’s website bio explains that his illustrations, designs and typography take the modern notion of minimalism and flip it on its side. Trochut’s work philosophy is “More is more.” It is rich with elegant, brilliantly detailed executions; that simultaneously convey indulgence and careful, restrained control. Trochut is driven by a desire to constantly evolve which can be seen in his diverse body of work. Renowned for his technically exquisite type creations and designs; Trochut attributes his special connection with typography to his grandfather Joan
Trochut – a typographer and the creator of a modular typographic and ornament system built in the 40s. Coming from such a family tree of design, with branches like Joan Trochut & Esteban Trochut (two well known typographers in their time) Alex Trochut had a lot of respect for his grandfather and father as they were both influential figures in his life. In doing so, Alex himself, has become an influential designer of his time,
pushing the barriers technically and thoughtfully. Rock of Eye is able to create the next generation of designers who now use Alex Trochut’s designs as key influential works. Working across offices in Sydney and Melbourne with dedicated staff and resources in each city, Rock of Eye is a natural extension of the pairs existing agency. Simply known as ‘Jeremy’ and ‘Rebecca’, the host designers cater to the public by hosting
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