Heriberto Sanchez Graphic Designer
Branding Yeshua Coffee Bar Neat Design Canonball! Backyard Supplies
Yeshua Coffee Bar The Brand Manual
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Yeshua Coffee Bar Includes Letter Head Business Card Envelope
Carlos A. Afanador
www.yeshua.com
Owner T: (646) 368-1083 F: (646) 368-1090 M: Carlosa@yeshua.com
102 East 23rd Street New York, NY 10010 www.yeshua.com
102 East 23rd Street New York, NY 10010 T: (646) 368-1083 F: (646) 368-1090 www.Yeshua.com
102 East 23rd Street New York, NY 10010
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Yeshua Website
Home
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Yeshua Advertisement Campaign is to reach out to the customers to be aware of struggling families and individuals.
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Yeshua Signage MTA Billboards Public Telephone Booth
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Neat The Brand Manual
1.1 CORE IDENTITY ELEMETS the brand mark
Logo Measurement Main Neat Logo wwa 1.5in x H 0.5in Horizontal layout logo W 2.25in x H 0.507 in Minimum sizes The minimum size admitted for the main layout is 25mm. The minimum size admitted for horizontal layout is 30mm The Vanilla Design brand mark has been created to reflect the vision and ambitions of our organization. The modernity and cleverness of the design reflects our intention to position ourselves specifically as the Advance Cloth Technology. In itself, the Neat rand mark is an important element whose simple shape, strong color and distinctive ‘shape within a shape’ make it highly recognizable and memorable.
The brand mark is the key visual symbol identifying the trademark and reinforcing its position within the fashion world and outdoors wear. The brand mark is created specifically for visual impact and may not be substituted by any typeface which may appear to be similar.
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Master artwork is to be used for the reproduction of all elements.
1.2 CORE IDENTITY protection
Never use a drop shadow
Logo shouldn’t be the negative version
The Vanilla Design brand mark is fine as it is. Please do not squeeze, stretch, adjust, change colors or try to recreate the logo yourself. Always use the artwork supplied. These are just some examples of prohibited usage and should not be seen as a finite list.
Never lose the proportions of the logo
Never use another color
3 Never flip the logo
Never use logo on disturbing backgrounds
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1.3 CORE IDENTITY typography
Adobe Ca slon Pro A BCDEF GH I J K L M NOP QR S T U V W X Y Z abcdefgh ijk l mnopqr st uv w x y z 1 23 456789 0
Sans Serif Book ABC D EFG H IJ KL M N O PQ RSTUV W X Y Z abcd efg hijklmnopqrs tuv w x y z 123456789 0
Adobe Ca slon Pro Ita l ic A BCDEF GH IJK L M NOPQR ST U V W X Y Z abcdefghijklmnopqrstuvwxyz 1234567890
S ans S erif Italic ABCD EFGH IJ KL M N O PQ RSTUV W X Y Z abcdefghijklmnopqrstuv w x yz 1234567890
Type is an integral part of the brand identity and when used in conjunction with the brand color it becomes a powerful visual communication tool.
San Serif Book is used for stationary elements and whenever possible for corporate publications.
Primary brand typeface San Serif Book has been chosen for its contemporary, straightforward, open and friendly feel and its legibility. It is permissible to use it in all its weights and versions.
Secondary brand typeface Adobe Caslon Pro has been chosen to complement the San Serif Book in internal documents such as regulations and other publications, correspondence and digital ap plications.
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2.1 COLOR APPLICATION use on background Applications on color backgrounds - Color applications
Applications on black/white backgrounds - Black/White applica-
In those cases where the logo cannot be applied in its primary colour, it shouald be used in solid black. Both positive and negative versions are allowed. However the positive version is preferred. The Vanilla Design brand mark has been designed to allow application on a variety of backgrounds, whilst still remaining distinctly recognisable. Note: the black background color is indicative
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However, the colour and nature of the background on which the brand mark is applied has a great influence on its legibility. Whether in colour or in black, the positive version should be used on light backgrounds and the negative version on dark backgrounds. When applied on imagery, always place the Neat brand mark in a position where there is maximum contrast.
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Neat Stationary Includes Letter Head Business Card Envelope
200 Madison Ave 5th Floor New York, NY 10016 Tel (212) 356-6866 www.NEAT.com
Santiago Meza 200 Madison Ave 5th Floor New York, NY 10016 Tel (212)-356-6866 S.Meza@Neat.com
WWW.NEAT.COM
200 Madison Ave 5th Floor New York, NY 10016
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How does it works? This Small booklet tell you how does Neat Cloth work.
251 West 14th Street New York, New York 11019 Tel (212) 356-6866
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Neat Shopping Bag
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Neat WebSite
200 Madison Ave 5th Floor ,New York, NY 10016
Home
Shop
Our Technology
Contact Us
Home
First Name: Last Name: Adress: City: State: Email:
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Information
Our Technology
Receipt
Card Number: Expiration Date: Security Code: Card Type:
Contact Us Next Step
Previous Step
Check Out
Shop
Canonball! The Brand Manual
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Logo Clear Space The Cannonball! brand mark has been created to reflect the vision and ambitions of our organization. The modernity and cleverness of the design reflects our intention to position ourselves specifically as the Backyard Appliance In itself the Cannonball! brand mark is an important element whose simple shape, strong color and distinctive ‘shape within a shape’ make it highly recognizable and memorable.
Logo Measurement Main Cannonball! Logo W 2.5in x H 0.7in
The brand mark is the key visual symbol Identifying the trademark and reinforcing its position within the fashion world and outdoors wear. The brand mark is created specifically for visual impact and may not be substituted by any typeface which may appear to be similar.
Minimum sizes The minimum size admitted for the main layout is 25mm.
Master artwork is to be used for the reproduction of all elements.
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Logo Colors 100%
80%
60%
40%
20%
PMS 300 C PMS 032 C
The palette consists of the entire range of tints that originate from the colors. The lighter tints were created by screening the colors, and the darker tints were created by adding black to the colors. The tints specified in the palette are samples of this range of tints.
CMYK
RGB
C15 M100 Y90 K0
R23 G27 B46
C85 M50 Y0 K0
R28 G98 B176
The consistent use of these colors will create recognition and strengthen the identity. The Cannonball! logo must always use the primary and supportive colors. PantoneÂŽ is a registered trademark of Pantone, Inc. The Cannonball! mark is fine as it is.
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Use on Background
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In those cases where the logo cannot be applied in its primary color, it should be used in solid black. Both positive and negative versions are allowed. However the positive version is preferred. The Cannonball! brand mark has been designed to allow application on a variety of backgrounds, whilst still remaining distinctly recognizable. However, the color and nature of the background on which the brand mark is applied has a great influence on its legibility. Whether in color or in black, the positive version should be used on light backgrounds and the negative version on dark backgrounds. When applied on imagery, always place the Cannonball! brand mark in a position where there is maximum contrast. Note: the black background color is indicative
Logo Protection
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Never lose the proportions of the logo
Never use a drop shadow
Logo should be the negative version
The Cannonball! mark is fine as it is. Please do not squeeze, stretch, adjust, change colors or try to recreate the logo yourself.
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Never use another color
Always use the artwork supplied. These are just some examples of prohibited usage and should not be seen as a finite list.
Never flip the logo
Never outline the logo
Canonball! Stationary Includes Letter Head Business Card Envelope
Alfred Guiterrez 251 West 14th Street New York, New York 11019 Tel (212)-356-6866 AlGui@cnball.com www.canonball!.com
251 West 14th Street New York, New York 11019 Alfred Guiterrez 251 West 14th Street New York, New York 11019 Tel (212)356-6866 www.canonball!.com
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Canonball! Canonball! T-Shirts Black & White Canonball! CompanyVan
251 West 14th Street New York, New York 11019 Tel (212)-356-6866
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Publication Design The Station Magazine Think Manual Stenberg Brothers Brochure
The Station Contemporary magazine that appeal to young men and women . It ranges from politics to high fashions trends in New York City.
Cuddle up with a book and fire up your ipod
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Deep Freeze Front of Book article about how to survive a New York City cold winter and 6 items to keep you ready.
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Surviving the City &tie Tie Scarf ($ 117 at &tie.com)
Apple Ipad ($300 at apple store)
Bachunan’s 18 years ($120 at local liquor store)
Burberry Winter Coat ($1,200 at Burberry Store)
Vasque Hiking Boots ($120 at Paragon Store)
Snow Shovel ($24 at Lowe’s Store)
Surviving the City
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Matt Damon Feature 4
Giving a Hand
Matt Damon and The One Campaign are helping the people of Africa to have a better life.
Matt Damon and The One Campaign are establishing a well know philanthropy partnership Matt Damon and The One Campaign are raising public awareness about the global issues of hunger, poverty, and disease. Damon appears in the group’s latest video, speaking to the camera, while his voice is replaced by highpowered political figures from both the Republican and the Democrat parties. Both first-lady contenders Michelle Obama and Cindy McCain speak lines in the advertisement for the non-partisan organization, as does New York City Mayor Michael Bloomberg.
Matt Damon is serious about helping the neediest.
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Giving a Hand
Giving a Hand
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Reasons You Should Join The Cause.
Helping the people of Africa.
Talking to local leader in a smallvillage. Damon supports the ONE Campaign, which is aimed at fighting AIDS and poverty in Third World countries. He has appeared in their print and television advertising. Damon is also an ambassador for OneXOne, a non-profit foundation committed to supporting, preserving and improving the lives of children at home in Canada, the United States, and around the world. Damon is also a spokesperson for Feeding America, the largest USA-focused hunger-relief organization, and a member of their Entertainment Council, participating in their Ad Council PSAs. Damon is a board member of Tonic Mailstopper (formerly GreenDimes), a company that attempts to halt junk mail delivered to American homes each day. Appearing on The Oprah Winfrey Show on April 20, 2007, Damon promoted the organization’s efforts to prevent the trees used for junk mail letters and envelopes from being chopped down. ONE is an organization which attempts to mobilize supporters around its issues and organize them into a lobbying force, with the goal of encouraging national leaders to fund more international development and relief programs. As a campaign to fight extreme poverty and global diseases, it supports the Millennium Development Goals.
It’s better to be a fake somebody than a real nobody. - Matt Damon
Although its central talking points center on ending extreme poverty and fighting the AIDS pandemic, ONE supports a broad variety of international development and relief issues, including debt relief, clean water, increasing the quantity and efficiency of aid, lessening corruption in the governments of the aid-recipient countries, providing basic education for all, making trade more fair, reforming the farm bill to make it more fair for farmers in developing countries, slowing deadly diseases such as HIV/AIDS, malaria, and tuberculosis, and increasing the international affairs budget. ONE holds the position that increasing foreign development assistance will create a more secure world, believing that global poverty and the ideological extremism that fuels terrorism are linked.As a student at Harvard University, he continued to pursue acting and performed small roles in projects such as the TNT original film Rising Son and the ensemble prep-school drama School Ties. In 1992, he landed a big part in Geronimo: An American Legend with Gene Hackman and Jason Patric. Four years later, he auditioned for a small role in Cutthroat Island, but was turned away. Damon next appeared as an opiate-addicted soldier in 1996’s Courage Under Fire. He was required to lose 40 pounds (18 kg) in 100 days (for only two days of filming). After following a self-prescribed diet and fitness regimen to lose the weight, i was told after filming that he was fortunate his heart did not shrink. He took medication for several years afterwards to correct the stress inflicted on his adrenal gland.
Courage Under Fire gained him some critical notice, as The Washington Post labeled his performance “impressive;”Damon has stated that it was worthwhile to risk his health in order to properly portray his character and show the industry how committed he was to his work as an actor. Camon has become known for choosing a wide variety of film roles, from his portrayal of Patricia Highsmith’s anti-hero Tom Ripley in The Talented Mr. Ripley (1999) to a fallen angel who discusses pop culture as intellectual subject matter with Affleck in Dogma (1999); from a conjoined twin in Stuck on You (2003), which got a mixed critical reception, to the low budget experimental film Gerry (2002), which he co-wrote with Casey Affleck and Gus Van Sant.
The Station
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1+1
Brain Food Back of the Book is quick suggestion to the reader of two great artist that well enhance the brain.
Astrud Gilberto was born as Astrud Weinert, the daughter of a Brazilian mother and a German father, in the state of Bahia, Brazil. She was raised in Rio de Janeiro. She married João Gilberto in 1959 and emigrated to the United States in 1963, continuing to reside in the US since then. They divorced in the mid-1960s and she began a relationship with her musical partner, Stan Getz. Gilberto’s recording of “The Girl from Ipanema” established her as a jazz and pop singer. Her first solo album was The Astrud Gilberto Album (1964). Upon moving to the United States, she went on tour with Getz. Beginning as a singer of bossa nova and American jazz.
Barry Eisler Meet John Rain Assassin,he needs no one, trusts no one - until betrayal transforms him from hunter into hunted and loner into loyal friend. Haunted by the past. Rain kills to order to live and leaves no trace, but the death at his hand of an old man has unforeseen complications -and soon Rain is trying to protect not just his carefully preserved anonymity but his own life and those of the people he cares for. A stunning, page-turning reinvention of the hitman thriller, “Rain Fall” marks the introduction of a compelling new series character and major new thriller writing career.
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Think Manual This booklet offers hands-on approach to the processes of production management.
graphic design handbook
basic design 1.2
basic design 1.3
type
layout
Type is the textural elements within a design that us typically applied through the use of typeset characters.
Layout is the management of form and space in which the design components of a work are arranged. Layout aims to present the visual and textural elements that are to be communicated in manner that do receive the message they contain. This chapter discusses some of the general principles of layout that have proven to be effective in design
letteform Sets of typographic characters contain the letter forms, numbers and punctuation, all in a particular style or font. while most desktop publishing software allows a designer to make fake bold or italic characters from the base character set, fonts are normally available in these common variations and their use prevents possible distortion and spacing problems.
Roman
Plain
Stroke
aa
roman This sans serif font is the normal, basic or Roman version. Notice its variable stroke weight and lack of serif stroke terminate
san serif This sans serif does not have decorative serif stroke terminations. Notice its even stroke weight.
serif This is a serif font with subtle termination at the end of its stroke and a variable stroke weight
italic This a true italic, a drawn typeface with an axis angled between 7-20 degree. True italic are typically found with serif fonts.
the page The page is the space that a design occupies is the space occupies, including the visual and textural elements organized through the design. A page has a topography comprising different features that a designer can manipulate. This section introduces some of these features.
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production 4.3
production 4.3
printing process
paper on web press
lithographic press
Printing is a process that applies ink or varnish from a printing plate to a substrate through the application of pressure. Modern printing whereby the ink is sprayed on the substrate. There are four main process used by the commercial printing industry- offset lithography , gravure, letterpress and silk all of which in cost, production quality and production rate or volume. lithography Lithography printing is a process through which the inked image form a printing plate is transferred or offset on to a rubber blanket roller, which is then pressed against the substrate. Lithography uses a smooth printing plate and functions on the basil that oil and water repel each other, when the plate passes under the ink roller, non-image areas that have a water film repel the oily inks that stick to the image areas. Lithography produces good photographic reproduction and fine line work on a variety of stocks. The printing plates are easy to prepare and high speeds are achievable, which helps make it low-cost printing method.
web printing Web printing uses stock that is supplied on massive rolls rather than individual sheets. This allow for higher volume printing speeds and lower production cost per unit for high-volume print jobs. Webs can be used with lithograhy, but more commonly with relief printing methods such as rotogravure and flexography as the plates are more addable. Due to the scale and cost of this production method, it is not suitable for low-volume print runs.
problems with web & litho printing The main drawbacks to offset lithography concern prints runs, the cost benefits of the method achieved with medium to long prints runs. The high and very high prints runs can start to suffer due to wear on the plate, so rotogravures is generally used instead.
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finishing 5.1
finishing 5.1
binding Binding is a process through which the various pages that comprise a job are gathered and secured help together so that they function as a publication. types of binding Many different types of blinding are the available and they all have different durability, aesthetics, cost and functional characteristics, as shown on the opposite page.
spiral binding
perfect binding
A spiral of metal wire that winds through punched holes allowing the publications to open flat.
The backs of sections are removed and help together with a flexible adhesive, which also attaches a paper cover to the spine,and the fore edge trimmed flat. Commonly used for paperback books.
singer stitch
saddle stitch
A binding method whereby the pages are sewn together with one continual thread
Signature are nested and bound with wire stitch, applied through the spine along the centre fold
book binding Book binding involves a variety if processes to produces a finished book. The various sections that form the book block are either stitch en or glues to hold them together. The book block may then be shaped or curved.
Color control can be an issue as well. Problems with the ink/water balance on the plate the presence of water can cause more absorbent substrates to distort. A dense ink film is also difficult to achieve.
End papers of stronger stock are added to provide to provide material for the cover to adhere to provide protection to the top and bottom of the binding, as well as for decorative effect, the cover is applied.
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Stenberg Brothers Step box fold brochure, it contains information and poster art of the Russian designers Stenberg Brothers.
Cove r
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Front
B ack
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Infographic Design Creative Process A Day In My Life
Creative Process Infographic poster
The creative process is not just iterative; it’s also recursive. It plays out “in the large” and “in the small”—in defining the broadest goals and concepts and refining the smallest details. It branches like a tree, and each choice has ramifications, which may not be known in advance. Recursion also suggests a procedure that “calls” or includes itself. Many designers define the design process as a recursive function:
Gather all ideas and play around with them. Conduct a questionnaire or interview with the client to get the design brief.
Conduct research focused on the industry itself, on its history, and on its competitors. Develop the logo design concept(s) around the brief and research.
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Just play around with initials sketches to make the idea stronger. After getting the initial idea I experimented in Adobe Illustrator. with different typefaces, sizes, proportions, etc. to see what typefaces worked and what line widths and combinations worked best together.
Then finally came down to two styles. At this time received feedback from peers and from forums. Make sure the concept holds together. Create and deliver the final process . Celebrate drink beer, eat chocolate, sleep, start on the next creative process.
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A Day In My Life This Infographic shows the daily route that I take during tuesday. I have a lot of things to do during this day and take a lot of transportation.
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Heriberto Sanchez Graphic Designer hsanchez146@gmail.com
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Hsanchez.com
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347.419.0022