Involvement manifesto
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I know that the internet is the most not-business oriented tool that the world has seen in the industrial revolution. I live in a business world where I create business by building relations to, and engage the peers around me. This business is based on how much I involve myself. I don’t only calculate in return on investment - but also in return on involvement. The thing I see as the biggest factor for succes is how well you adapt to change. I can change the course of my ship overnight. I can change as fast as the values of my peers. By doing that I am always ahead and cool, and will, in the end - sell more. I am convinced that the future is social, it’s filled with social marketing, social branding, social innovation, social service, social sales, social media and social networks.
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I dare to be in direct contact with my surroundings, and it makes me win in the long run. I am curious about the whole idea about the internet, openness, freedom, unlimitations and anarchy.
My messages are relevant information for my surroundings. That way it won’t feel like I am stuffing things down their throat. They get my messages when they need them. My messages finds them - and not the other way around.
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I am convinced that a different kind of marketing is useful instead of using scattergun techniques and to hit everyone and everybody. I am prepared to show “the good, the bad and the ugly”. I focus on the meetings between companies and clients. I know, that it is in these meetings that I have to exist and market. Business Unusual is my competitive parametre in all it’s wonderful unusualness. We need substance behind actions. We need responsability and real opinions. I know that my surroundings can see right through me - and I am ready for that I let go and enjoy the chaos, as it’s characterized between people today. I stop segmenting and postion everything down to the smallest detail and I invest money in ressources that can participate in conversations with people, because I know that I have to embrace the chaos to get my revenue to increase in the future. Substance and transparency is something I value very much. I don’t want to use a lot of ressources to get closer to my surroundings to have people running away screaming because I seem fake and not authentic at all.
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