Brief Production

Location:

The campaign will be shot on location in various environments that represent the challenging work environments where Carhartt gear is utilized. This may include construction sites, industrial settings, farms, workshops, and outdoor landscapes that capture the spirit of hard work and resilience.

Styling & Makeup:

The styling for the talent should reflect a rugged and authentic look, consistent with the Carhartt brand image. The wardrobe will primarily feature Carhartt workwear, showcasing different product lines and variations. The makeup should enhance the natural features of the talent without appearing overly styled or glamorous.

Props:

Props will include the actual tools, equipment, and work-related elements relevant to each featured profession. This will help create an authentic atmosphere and reinforce the connection between Carhartt gear and the intended work environments.

Moodboard:

PITCH DECK PRESENTATION |

JANUARY 2023

The moodboard for this campaign should include images that evoke a sense of determination, strength, and resilience. It should capture the ruggedness of work environments and feature individuals who embody the Carhartt brand personality. The moodboard can include visuals of close-ups of faces and hands, workwear in action, and inspiring moments of perseverance.

Estimated Budget:

The estimated budget for this campaign will depend on factors such as the number of locations, talent, crew size, props, and post-production requirements. An approximate budget range for this type of campaign could fall between $200,000 to $400,000, considering the need for a skilled production team, location permits, talent fees, wardrobe, props, equipment, post-production editing, and marketing assets.

Please note that the budget is subject to change based on specific project requirements, complexity, and the desired production value.