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Brand Personality/ Traits
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What are we made of?
a. Resilient: Carhartt represents resilience and unwavering strength. It is a brand that thrives in challenging environments, standing the test of time through its durable products.
b. Authentic: Carhartt embraces its roots and authenticity, remaining true to its heritage while adapting to the needs of the modern world.
c. Reliable: Carhartt is a dependable and trustworthy brand. It consistently delivers high-quality products that customers can rely on in demanding situations.
d. Industrious: Carhartt embodies hard work and dedication. It celebrates the industrious spirit and recognizes the achievements of individuals who go the extra mile.
