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EDITORIAL With the 2006 Geneva Grand Prix d’Horlogerie award-winning TAG Heuer Carrera Calibre 360 mechanical chronograph accurate to the 1/100th of a second, and the late-2007 launch of the Link Calibre S electro-mechanical chronograph accurate to the 1/100th of a second, TAG Heuer confirms its innovation leadership and its unrivalled engineering capacity to design and manufacture the most precise mechanical and electro-mechanical chronograph movements in the world. These two revolutionary and complex movements (watchmaking masters rightly consider chronographs to be the most sophisticated watchmaking complications) are made of more than 250 components and are manually assembled in TAG Heuer workshops in La Chaux-de-Fonds and Sion. The addition of these two watchmaking breakthroughs to its arsenal makes TAG Heuer the only luxury watchmaking brand capable of manufacturing sophisticated chronographs that are accurate to 1/10th, 1/100th and 1/1,000th of a second. In timekeeping, TAG Heuer goes even further, mastering 1/10,000th of a second. This feat is applied to many prestigious sport events, such as the Race of Champions organized this year in Wembley, which brings together the best drivers of all major world disciplines for a unique motor racing event. Motor racing and GT cars have always been a source of inspiration for TAG Heuer watch masters and engineers. More than any other watch brand, TAG Heuer has built its reputation for unsurpassable precision and high quality by partnering and supplying the best racing teams and drivers in the history of motor sports. TAG Heuer’s motor racing pedigree begins with its association with Juan Manuel Fangio in the 1950s, the Scuderia Ferrari in the 1970s, and, today, Vodafone McLaren Mercedes. 2

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faithful to their DNA. Developed, tested, and worn by champions such as Lewis Hamilton, Fernando Alonso, Jeff Gordon, Kimi Räikkönen, and Sébastien Bourdais, they have achieved more wins and podiums in 2007 than any other watch brand in motor racing history, from Formula One to Nascar or Champcar. Besides motor racing, TAG Heuer sources its inspiration from prestigious and exclusive sports such as golf, sailing and tennis, working closely with great champions like Tiger Woods and Maria Sharapova. This has led to the development of the Professional Golf Watch and this year’s Professional Sports Watch, two one-of-a-kind timepieces combining ultimate ergonomy with extraordinary shock resistance and understated elegance. Maria Sharapova has also contributed to the design of the sparkling TAG Heuer Formula 1 lady diamonds chronograph, a stunning 120 diamond-set ladies timepiece that embodies TAG Heuer’s unique fusion of Sport and Glamour. This fusion is very much inspired by Hollywood and Bollywood. TAG Heuer has been active in the world of cinema since the 1960s, when it developed the Film Master stopwatch, which allowed film directors and editors to sequence movies with precision. Today, the legacy continues with Uma Thurman, Priyanka Chopra, Brad Pitt and Shah Rukh Khan, who work closely with TAG Heuer in the fields of design, innovation, performance and functionality.

The new Aquaracer series and the new TAG Heuer Carrera chronographs and ladies watches are testimony to the trend savviness that helps TAG Heuer produce timepieces that are contemporary and stylish, and perfect for any occasion, whether it be casual-chic, sporty and elegant. TAG Heuer manufactures its timepieces in Switzerland at three avantgarde workshops located in La Chaux-de-Fonds, Cornol and Sion. The brand produces most of its wondrous watchcases and high-end movements at these state-of-the-art facilities, and assembles and tests each and every timepiece, preparing them for export to its retailers. Present in more than 110 countries, TAG Heuer has one of the most extensive after-sales service networks, offering the utmost in fast, efficient and high quality service. For 148 years, TAG Heuer has set new milestones in the fields of innovation, precision, design and technology, and engineered daring, timeless, and high-quality Swiss made timepieces. We hope you will share and appreciate our passion for contemporary luxury watchmaking in the following pages.

TAG Heuer–Editorial

Partnered with McLaren since 1985, TAG Heuer is also the Official chronograph of the Mercedes McLaren SLR roadcar, probably the world’s most advanced GT dream machine ever developed. These close collaborations have allowed TAG Heuer to seize hold of new ideas, incorporate cutting-edge technologies into the manufacture of avant-garde watches and chronographs. They have enable TAG Heuer to torture-test timepieces in the most demanding and unforgiving conditions possible, taking on the vibrations, G-force and shocks unique to professional motor sports and producing timepieces that combine precision and quality at the highest level. The flagship of this GT and motor racing heritage and inspiration is the Monaco V4 belt-driven Concept Watch, which was presented in Baselworld 2004 and is currently under development in our prototyping and industrialization workshops. TAG Heuer also re-engineered the TAG Heuer Formula 1 watch this year, and celebrated the 20th anniversary of the iconic Link series with a full line-up of new automatic watches and chronographs. The TAG Heuer Carrera and Monaco series, however, probably best epitomize TAG Heuer’s unique racing and technological spirit and pedigree. These timepieces have been on the markets for decades, evolving over time as they are constantly upgraded and improved to guarantee their timelessness and contemporary style; yet they remain

Jean-Christophe Babin TAG Heuer President and CEO 3

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TAG Heuer–Contents

CONTENTS 06 – Avant-Garde 12 – Link 32 – Professional Sports Watch 38 – TAG Heuer Carrera 48 – Monaco 60 – Microtimer 62 – TAG Heuer SLR for Mercedes-Benz 64 – Aquaracer 88– TAG Heuer Formula 1 98 – TAG Heuer Avant-Garde Eyewear 102– Since 1860 110– TAG Heuer Quality 116– TAG Heuer Collection

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TAG Heuer–Avant-Garde

TAG HEUER AVANT-GARDE

CALIBRE 360 THE WORLD’S ONLY 1/100TH OF A SECOND MECHANICAL WRIST CHRONOGRAPH The first mechanical wrist chronograph movement to measure and display time to 1/100th of a second, the TAG Heuer Calibre 360 houses a specially engineered balance wheel that oscillates at an astonishing 360,000 beats per hour, making it 10 times faster than any other chronograph—a rate until now considered impossible. The result of TAG Heuer’s historic savoirfaire in the demanding field of high-precision timekeeping, the triple-patented chronograph combines a mechanical, stopwatch inspired counter, similar to the one on the 1916 Micrograph but miniaturized to fit a wristwatch, with a COSC-certified automatic hours-minutes-seconds movement.

A single crown, turned clockwise, operates the barrel of the manual chronograph, which, even with its incredibly high frequency, has a power reserve of 100 minutes. Turned anti-clockwise, it rewinds the automatic movement of the watch, which operates at a frequency of 28,800 vibrations per hour and has a power reserve of 42 hours. Two exciting new timepieces bearing the Calibre 360’s revolutionary technology have been developed:

CARRERA CALIBRE 360 ROSE GOLD

MONACO CALIBRE 360 LS CONCEPT CHRONOGRAPH

The Carrera Calibre 360 Rose Gold is a high-luxury tribute to the legendary Carrera series, with an elegant chocolate-brown guilloché dial, handapplied 18 ct rose gold hands and index; 18 ct rose gold watch case, and chocolate-brown, hand-sewn alligator strap. The elegant design and exquisite craftsmanship counter-balance the chronograph’s sobre, easy-to-read details, which are inspired by TAG Heuer’s vintage stopwatches. Finally, an exceptional movement is graced with the design, materials, and craftsmanship it deserves.

Winner of a 2007 Red Dot Design Award and a 2007 iF Design Award, the effortlessly easy-to-read Monaco Calibre 360 LS (Linear Second) uses meticulously handfinished engine bridges to reveal its oversized 1/100th of a second chronograph counter, embedded 15-minute chronograph counter at 9 o’clock, embedded 100-minute power reserve indicator at 12 o’clock, and linear second indicator at 3 o’clock. True to the square-faced original Monaco yet resolutely contemporary, the stunning design is highlighted by two rectangular sapphire crystal windows in the caseback, through which can be seen the Calibre 360 LS’s delicate movement, beautifully decorated with Côtes de Genève.

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TAG HEUER

CALIBRE S THE CHRONOGRAPH REVOLUTION Three years after completely revolutionizing the basic precepts of mechanical watch design with the Monaco V4 beltdriven Concept Watch, TAG Heuer now re-invents chronograph technology with the Calibre S. This remarkable innovation developed, patented, and manufactured by TAG Heuer, challenges the traditional fundamentals of watchmaking, offering an entirely new way to measure and read time based on a system of bi-

directional hands that are mechanically independent yet synchronized, to offer precision, practicality and elegance. It combines the sophistication of mechanical watchmaking with the ultimate precision of quartz with no fewer than 250 components and 5 high-performance bi-directional engines capable of twice the torque of conventional timepiece engines. For the first time in several decades, TAG Heuer has created

a new generation of “hybrid” electromechanical movements in the purest avant-garde tradition of the brand, and giving rise to the most elegant chronograph architecture ever conceived in watchmaking. Inspired by automotive dashboard counters, the Calibre S features two retrograde counters placed at 4:30 and 7:30 to display information ranging from the perpetual calendar to 1/10th and 1/100th of a second.

This unique architecture enables the central hour, minute and second hands to be used for chronograph timing with a simple press on the crown. Reading of the chronograph time has been made intuitive and quick, and the dial simple and elegant without the three counters on traditional chronographs.

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TAG Heuer–Avant-Garde

Despite the technical challenges, TAG Heuer never compromised on quality or performance for the Calibre S. Made of the lightest and most resilient materials available, the chronograph is subjected to 12,000 hours of rigorous testing ranging from simulated acceleration to exposure to extreme temperatures and

physical shocks. The result is the world’s easiest-to-read chronograph, offering the unparalleled accuracy of electro-mechanical technology and the sophistication and complexity of mechanical watchmaking. Equally important, it represents a complete rethink of the aesthetics and functionalities of chronograph design.

Superlatively elegant and contemporary, it is the standard bearer for a new generation of analog avant-garde timepieces. With Calibre S and Calibre 360, TAG Heuer is the only Swiss watchmaking company mastering the 1/100th of a second through two different in-house owned technologies.

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TAG HEUER

CALIBRE S LINK CALIBRE S Celebrating 20 years of success, the Link - TAG Heuer’s superlative sports and elegance watch series - now incorporates the ground-breaking Calibre S movement. With its 42mm case and distinctive dashboard-inspired counters, the elegant, high-performance chronograph fuses intuitive functions with a streamlined sensibility at the cutting-edge of avant-garde design. Two semi-circular counters either display a perpetual “retrograde” calendar on the watch mode (no need to change the date until 2099) and 1/100th second accuracy in Chronograph mode. In Chronograph mode, simple, additional and split timing functions are available in easy-to-read displays. Other iconic Link features include a solid-steel folding clasp with folding buckle, curved scratch-resistant sapphire crystal with doublesided anti-reflective treatment, specially treated glass to optimize readability, hand-applied curved and faceted index, and water-resistance to 200 meters.

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TAG Heuer–Avant-Garde

AQUARACER CALIBRE S TAG Heuer’s longstanding involvement in diving and competitive sailing makes it the expert in high-performance, water-inspired timepieces, uniquely capable of transforming technically sophisticated timepieces into stylish musthaves. The Aquaracer Calibre S embodies this perfectly. Based on the famous Aquaracer series, first introduced in 1982, this prestigious new upgrade was developed and tested by China Team, a challenger for the America’s Cup 2007. Outfitted with the electro-mechanical Calibre S movement, it uses the same central hands to show actual and measured time. It also sports a countdown mode with an automatic Chronograph start, making it a professional instrument: press twice on the crown to enter the Countdown mode (Regatta), Chronograph mode will activate automatically by the end of the countdown, and finally the elapsed time of the race is displayed intuitively and elegantly on the blue or anthracite dial.

See pages 114-115 for more explanations of the Calibre S functions.

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LINK THE EMBLEM OF ELEGANCE At certain rare moments of sporting history, one man stands alone, beyond the reach of all competitors. Today, that man is Tiger Woods. The world’s number one golfer embodies performance, grace under pressure and competitive drive – qualities that make him the natural partner for TAG Heuer and the iconic Link series.

TIGER WOODS

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TAG Heuer–Link

For 20 years, the Link, with its signature double-S shaped link bracelet, perfect ergonomic fit and luxury refinements, has been the Swiss watchmaking world’s superlative sports and elegance timepiece. The new high-performance Link, like the peerless sportsman who wears it, is a defining symbol of prestige and success.

CJF2110.BA0594

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LINK

CALIBRE S CHRONOGRAPH TAG Heuer reinvents the chronograph with the Link Calibre S, a TAG Heuer developed, patented and manufactured breakthrough in electro-mechanical powered technology offering unrivalled easeof-use and readability. Unlike every first-generation quartz chronograph, the exclusive Link chronograph Calibre S electro-mechanical movement measures and displays watch and chronograph functions with the same full-sized central hands. Accurate to 1/100th of second, it represents the most significant advancement in chronograph display.

The Link Calibre S’s perpetual calendar automatically displays every date through till December 2099. Its avant-garde technology combines elegance with comfort: the famous bracelet with the double-S links has an ergonomic, double-security folding clasp. The pure and chic dial is available in black or silver.

See pages 114-115 for more explanations of the Calibre S functions

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CJF7111.BA0587

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TAG Heuer–Link

CJF7110.BA0587

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TAG Heuer–Link

LINK

CALIBRE 16 CHRONOGRAPH For sports enthusiasts and luxury watch collectors, the Link Calibre 16 automatic chronograph tachymetre is designed with high-end refinements. It is especially noteworthy for the sporty tachymetre scale on its fixed bezel. Other new features include a curved, scratch-resistant sapphire crystal with anti-reflective double-sided treatment on the glass for optimum readability; a sapphire caseback and a solid-steel folding clasp with folding buckle. A new classic, available with black, silver, anthracite or blue dial, this elegant new member of the Link family is a must-have collectible.

CJF2114.BA0594

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CJF2111.BA0594

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LINK LUXURY AND REFINEMENT Powered by a TAG Heuer Calibre 16 automatic movement, this ultra-luxury chronograph in fine-brushed steel and solid 18 ct gold is the highest expression of Link prestige, consolidating the series’ position as the world’s leading “elegant sportswatch.” A masterpiece of avant-garde Swiss engineering and design, its strong lines and contemporary styling feature a polished gold fixed bezel, polished steel and gold bracelet, gold-plated hands and pushbuttons, and a scratch-resistant sapphire crystal. The ultimate in luxury comfort, it is available with an opaline silver dial.

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CJF2150.BB0595

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TAG Heuer–Link

The distinctive character of this chronograph comes from a combination of strength, elegance and simplicity. With its unidirectional turning bezel it is a sporting, contemporary watch, available in three colors: black, blue or silver.

CJ1112.BA0576

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CJ1110.BA0576

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A new benchmark in luxury automatic sportswatch design, the smartly thin Calibre 5 Day-Date features a hand-applied date window at 6 o’clock, an oversized day window at 12 o’clock, and an elegant sapphire caseback displaying the exclusive TAG Heuer Calibre5 movement. Fully loaded with all the new Link features, it is available in steel or steel and 18 ct yellow gold.

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WJF2050.BB0593

WJF2010.BA0592

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TAG Heuer–Link

LINK

CALIBRE 5 DAY-DATE

The striking black and silver dial is decorated with vertical stripes. Stylishly elegant, it has a scratch-resistant sapphire crystal double-sided with anti-reflective coating and an elegant, high-end luxury version of the Link’s celebrated double-S shaped link bracelet.

WJF2011.BA0592

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LINK

CALIBRE 5

With a 42mm diameter case, opaline dial with eye-catching spiral effect, and finely fluted turning bezel in polished steel, the Calibre 5 is the most prestigious automatic watch in the Link series. Sporty and sophisticated, the stylish timepiece has an exclusive, self-winding TAG Heuer Calibre 5 movement under the hood, and a handapplied, diamond-angled date window at 6 o’clock.

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WJ201D.BA0591

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All the iconic Link features are here, including a classic screw-fitting caseback in sapphire crystal, water-resistance to 200 meters, and a convex, scratch-resistant sapphire crystal with double-sided antireflective coating. A new classic, available with black, silver, blue or brown dial.

WJ201C.BA0591

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WJF211C.BA0570

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TAG Heuer–Link

LINK

CALIBRE 6 STRENGTH AND CHARACTER The superlatively elegant Calibre 6 is a high-status, ultra-thin watch set apart from the competition by its detailing, which include vertical-line texturing on the dial, hand-applied markers and logo, double-sided anti-reflective treatment on the case glass, and a sapphire crystal caseback. The perfect timepiece for businessmen and sportsmen seeking the ultimate in precision and elegance, it exemplifies the success and stylish grace of its ambassador, Tiger Woods. Available in a choice of three striking dial colors: black, silver and brown.

WJF211A.BA0570

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LINK

JEWELRY The most elegant TAG Heuer timepieces ever made, designed exclusively for sophisticated, fashion-forward professional women, the Link feminine collection exudes glamour and prestige, reflecting the attributes of its extraordinary ambassador, Hollywood superstar Uma Thurman.

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UMA THURMAN

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TAG Heuer–Link

Smart, feminine and sophisticated, the trendsetting collection includes jewelry and sports editions, each instantly recognizable as an exclusive Link timepiece thanks to its signature double-S link bracelet. The luxury model in steel and solid yellow 18 ct gold has a bezel set with 52 Top Wesselton diamonds (0.385 ct) and a white mother-of-pearl dial enhanced with 11 diamonds of the same quality (0.081 ct).

WJF1354.BB0581

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LINK

FLOWING REFINEMENT

Fine jewelry watches with black or mother-of-pearl dials in pink, blue-gray or white, these slim, superlatively feminine and precious editions are set with 11 Top Wesselton index diamonds (0.081 ct). True Link classics loaded with the six essential attributes of a professional sportswatch, they are what Uma Thurman wears for special occasions by day or night.

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SOFTNESS AND STRENGTH Super sleek and positively dripping with precious diamonds, this edition captures feminine strength and grace in a gorgeous celebration of circles and curves. A reference in jewelry watchmaking design, it comes in a 33mm chronograph with 56 Top Wesselton diamonds (0.800 ct) and 12 dial marker diamonds (0.114 ct). Water-resistant to 200 meters, with curved sapphire crystal and a double-security folding clasp. CJF1314.BA0580

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TAG Heuer–Link

LINK

CHARM AND FINESSE With tasteful discretion, the mini Link is dressed in mother-of-pearl: white, pink or blue-black, and sparkles with 11 Top Wesselton diamonds of 0.081 ct on the dial. Brilliance and purity in total simplicity.

UMA THURMAN

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PROFESSIONAL

SPORTS WATCH

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TIGER WOODS

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TAG Heuer–Professional Sports Watch

Ultra-comfortable, super-resistant and breathtakingly elegant, the TAG Heuer Professional Sports Watch, winner of the prestigious iF Design Award 2005, is one of the most elegant and dressy squareshaped watches on the market. Designed and developed by Tiger Woods, the world’s first-ever timepiece for professional golf has seduced top sportsmen and women from many disciplines, including cycling, tennis, polo and volleyball. An engineering marvel made of ultra-light titanium and stainless steel, the 55-gr watch allows for perfect control over all movements. The super-elastic silicon rubber strap keeps it snug on the wrist, absorbing every shock and never needing tightening.

The 2007 Professional Sports Watch comes in two striking editions: the anthracite version has a black PVDcoated titanium case, an anthracite dial with black index and silicon strap. The pink version sports a pink mother-of pearl dial with double layers and silver handapplied index, and a pink silicon strap.

WAE1113.FT6004

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PROFESSIONAL

SPORTS WATCH Tennis superstar Maria Sharapova is the perfect representative of the outstanding pink mother-of-pearl version. As stylish on the court as off, Maria is self-confident and poised, seductive and determined, fashion-focused yet independent-minded. Like TAG Heuer, she doesn’t follow trends — she sets them!

MARIA SHARAPOVA

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TAG Heuer–Professional Sports Watch

WAE1114.FT6011

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TAG HEUER

CARRERA Like TAG Heuer, the phenomenal racecar prodigy Lewis Hamilton is dedicated to the pursuit of perfection. The first rookie driver to lead the Formula One World Championship, he typifies the determination and drive that sets apart all TAG Heuer motor racing champions, making him the ideal partner for the TAG Heuer Carrera. The legendary chronograph series was first designed by Jack W. Heuer in 1964 as a tribute to the grueling Carrera Panamericana Mexico road race and the daring drivers who took part, such as the unforgettable Juan Manuel Fangio, five times world champion.

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LEWIS HAMILTON

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TAG Heuer–Carrera

The TAG Heuer Carrera Tachymetre Calibre 16 automatic chronograph is as cutting-edge today as ever. The Racing version, with its black dial with a subtle sunray and snailed effect, beveled index, bright red hands and the openwork rubber strap reect the sporty character of this iconic chronograph, which is worn by Lewis Hamilton and other great drivers of the 21st century.

CV2014.FT6007

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CHIC AND SPORTY Brilliantly fusing sports and glamour in this trendsetting edition of the Carrera Tachymetre Calibre 16 automatic chronograph, with retro chocolate-brown dial, sporty orange accents and central seconds hand, and a matching brown tachymetre and leather strap. At once vintage and contemporary, this is a must-have version of a legendary classic.

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CV2013.FC6206

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TAG Heuer–Carrera

The Carrera Tachymetre Calibre 16 automatic chronograph is shown here in the high-luxury steel and gold version. The ďŹ ne silver dial has a lightly snailed effect. The solid gold tachymetre bezel, goldplated hands and index, and the steel bracelet with massive gold-capped central row, underline the sparkling impact.

CV2050.BD0789

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SPEED AND PRECISION A high-octane version of the TAG Heuer Carrera Tachymetre Calibre 16 automatic chronograph with sophisticated style options: black or silver dial; black perforated racing leather strap or 5-row alternate ďŹ ne-brushed and polished steel bracelet; and tachymetre scale in black aluminum or polished steel. Water-resistant to 50 meters, with an exclusive TAG Heuer Calibre 16 movement and scratch-resistant sapphire crystal on the front and back of the 41mm case. For racing purists, power loaded and built for speed.

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CV2010.BA0786

CV2017.BA0786

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LEWIS HAMILTON

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TWIN-TIME The 24-hour scale on the flange and the streamlined profile of the 39mm case makes this the smart, contemporary watch for stylish globetrotters and “gentleman drivers.” Water-resistant to 50 meters, outfitted with black or silver dial, red or blue luminescent second time-zone hand and a TAG Heuer Calibre 7 movement visible through the scratch-resistant sapphire caseback, it is available with an alternate fine-brushed and polished steel bracelet or an alligator strap in black or brown.

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WV2115.BA0787

WV2116.FC6181

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TAG Heuer–Carrera 8618_TH_CAT_034-043_GB.indd 43

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TAG Heuer–Carrera

LUXURY AND SOPHISTICATION A masterpiece of sophisticated elegance and beautiful finishing, this highluxury timepiece offers the ultimate in precision, thanks to the exclusive TAG Heuer Calibre 5 movement under its sapphire crystal caseback. With the choice of a black, silver or champagne dial, and a bracelet in steel or steel and gold, the Carrera Calibre 5 is a truly refined, seriously stylish wristwatch.

WV211B.BA0787

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WV215A.BD0788

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TAG HEUER

CARRERA JEWELRY

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WV2413.BA0793

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Finally, the iconic Carrera series has an exclusive new edition for women only, decked out with classic Carrera features: unique case design, Calibre 4 automatic movement, sapphire crystal caseback, 5-row alternately polished and ďŹ ne-brushed steel bracelet. The ultrachic 27mm case is available with unadorned polished steel bezel or diamond-rich bezel set with 54 Top Wesselton diamonds. The dazzling diamond and mother-of-pearl or sunray dial in high-fashion white or black has beautiful spiral effects.

WV2410.BA0793

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STEVE MCQUEEN

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TAG Heuer–Monaco

MONACO PASSION AND LEGEND First seen on the wrist of Steve McQueen while driving a Porsche-Gulf 917K racecar in the classic 1970 racing film, Le Mans, the Monaco, with its big, squared-off case, metallic blue dial, orange hands and blue alligator strap, is a mythical icon of trendsetting watchmaking.

CW2113.FC6183

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MONACO VINTAGE

THE MONACO VINTAGE LIMITED EDITION Launched in an exclusive edition of 4,000, this edgy new retro version of the legendary Monaco sports a powerful design true to the revolutionary spirit of the original: black dial with orange and blue stripes, vintage "GULF" logo at 6 o’clock and matching black alligator strap with orange stitching. A tribute to Steve McQueen’s car in Le Mans, it is an authentic successor to the classic Monaco, the square-faced icon of motor sports, and will appeal to racing purists and lovers of avant-garde design.

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TAG Heuer–Monaco

CW211A.FC6228

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MONACO SIXTY NINE

First presented as a Concept Watch in 2003 and brought to full production in 2005, the Monaco Sixty Nine is a breathtakingly audacious timepiece melding the Microtimer’s award-winning, 1/1,000thof-a-second accuracy with the audacious styling and avant-garde mechanical technology of the legendary Monaco series.

52

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Another example of TAG Heuer’s extraordinary ability to turn revolutionary ideas into reality, it is the world’s first reversible, mechanical/digital watch, and the first mechanical watch with a 1/1,000th of a second chronograph. A truly revolutionary, one-of-a-kind, double-sided masterpiece of innovation.

CW9110.FC6177

20.9.2007 16:05:58 Uhr


53

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20.9.2007 16:06:06 Uhr


MONACO

CONTEMPORARY ELEGANCE A prestigious new upgrade of a classic style icon, this sporty automatic watch with small seconds hand at 6 o’clock is powered by the exclusive TAG Heuer Calibre 6 movement. The beautiful Côtes de Genève decoration on the oscillating mass is visible beneath the crystal clear, scratch-resistant sapphire caseback. Two upscale versions of the dial are available, as in a choice of alligator or rubber strap, both with the classic TAG Heuer folding clasp. Water-resistant to 50 meters.

WW2110.FC6177

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20.9.2007 16:06:10 Uhr


TAG Heuer–Monaco

WW2111.FC6204

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20.9.2007 16:06:21 Uhr


MONACO

REFINED AND APPEALING The seductive Monaco lady editions with TAG Heuer Calibre 6 movement feature slightly rounder and downsized case proďŹ les. Paired with a luxury off-white alligator strap, the glamorous white mother-of-pearl diamond dial is resplendently decorated with 13 Top Wesselton diamonds and small second counter at 6 o’clock.

56

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20.9.2007 16:30:17 Uhr


TAG Heuer–Monaco

WW2114.FC6215

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57

20.9.2007 16:30:23 Uhr


VINTAGE ELEGANCE The retro-chic Monaco has become a runway favorite and a must-have accessory for fashion-forward women like Priyanka Chopra the famous Bollywood actress.

58

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PRIYANKA CHOPRA

20.9.2007 16:30:26 Uhr


TAG Heuer–Monaco

The black python diamond dial version features a black diamond dial version with polished steel case set with 26 Top Wesselton on horizontal facets and accessorized with a black python strap. The couture classic brown python diamond dial features a brown diamond dial and distinctive brown python strap. Also available in black and brown with a matching dial and set with 39 Top Wesselton diamonds (0.861 ct).

WW2118.FC6216

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WW2116.FC6217

59

20.9.2007 16:30:33 Uhr


60

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20.9.2007 16:30:37 Uhr


TAG Heuer–Microtimer

MICROTIMER

TECHNOLOGY AND DESIGN The first wrist chronograph accurate to 1/1,000th of a second, the Microtimer is fitted with a TAG Heuer exclusive quartz movement of exceptional quality and precision. Full motor racing options are offered: time display, measurement of lap time, indication of best lap time, chronograph accurate to 1/1,000th of a second, daily alarm, perpetual date, second time zone, backlight, and standby mode allowing the digital screen to be completely turned off. A technological breakthrough, its avantgarde design won the coveted Geneva Grand Prix d’Horlogerie in 2002.

CS111C.FT6003

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61

20.9.2007 16:30:45 Uhr


The new TAG Heuer SLR for MercedesBenz chronograph is a celebration of a dream machine and the longstanding partnership of TAG Heuer, McLaren and Mercedes-Benz. Its avant-garde design embodies the shared values of these three brands: prestige, innovation and a passion for motor racing that knows no bounds.

62

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CAG2111.FT6009

CAG2111.BA0253

20.9.2007 16:30:48 Uhr


SLR FOR MERCEDES-BENZ

TAG Heuer–SLR

TAG HEUER

The 45mm case housing the exclusive TAG Heuer Calibre 17 movement integrates signature design features of the new Mercedes-Benz SLR McLaren 722 Edition: the fine-brushed steel bezel coated with titanium carbide echoes the dream machine’s carbon front spoiler and forged aluminum wheels. The SLR’s brake calipers are suggested by the red-colored hands. The ergonomic bracelet evokes the lateral air intakes of the car, and the patented pushbuttons inclined at 45° recall its gear-change levers. A bi-directional turning flange driven by a second crown at 9 o’clock measures elapsed race time. A stunning watch, as high-tech and high-performance as the dream machine it celebrates.

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20.9.2007 16:30:53 Uhr


BRAD PITT

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20.9.2007 16:30:56 Uhr


TAG Heuer–Aquaracer

AQUARACER HIGH-DESIGN, HIGH-PERFORMANCE At the helm of the Aquaracer series, is Brad Pitt’s stylish Calibre 16 Day-Date automatic chronograph the most upscale addition to the aquatic sports-inspired series. In addition to a special day-date function, the automatic chronograph features an oversized case and dual bezel, spiral-effect black dial. Masculine and daring, it carries the peerless technical characteristics that represent the essence of TAG Heuer’s long-term commitment to top-level sailing and diving: unidirectional turning bezel with a minutes scale, fitted with six studs to facilitate handling with diving gloves, a double safety clasp, water-resistant to 300 meters, scratch-resistant sapphire crystal with anti-reflective treatment and luminescent hands and index.

CAF2010.BA0815

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65

20.9.2007 16:31:03 Uhr


AQUARACER CHRONOTIMER

Equally in a cockpit or in a boardroom, the Aquaracer Chronotimer takes luxury watchmaking to an all-new level of functionality. Accurate to 1/100th of a second, its big, 43mm chronograph’s backlit dial displays analog time with central hour, minute and second hands, and has a digital read-out for chronograph, countdown, alarm, perpetual calendar and second time zone. The iconic dual bezel design is composed of fixed-color aluminum ring and unidirectional turning bezel in fine-brushed steel with polished studs and minutes scale. The essential TAG Heuer sportswatch attributes are in place: pushbutton clasp; water-resistance to 300 meters; sapphire crystal with double sided, anti-reflective treatment; and luminescent hands and index. Available with stainless steel bracelet or textured rubber strap.

66

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CAF1010.FT8011

20.9.2007 16:31:06 Uhr


TAG Heuer–Aquaracer

CAF1010.BA0821

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67

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AQUARACER

CALIBRE S CHRONOGRAPH Equipped with a revolutionary new electro-mechanical movement, the Aquaracer Calibre S was specifically designed for sailing races and put through its paces by China Team, challenger for the America’s Cup 2007.

68

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CAF7111.BA0803

20.9.2007 16:46:28 Uhr


TAG Heuer–Aquaracer

Patented for its bi-directional engines, reading format, and design concept, it offers very simple, stylish and easy-to-read information displays. Its avant-garde design displays the three modes: Time, Chronograph, and Countdown, using the central hands (hour, minute, second), making it the most easy-to-read chronograph in the world. Available in a blue or anthracite dial, it operates the three modes by a simple press on the crown. A major breakthrough in watchmaking, yet also a prestigious and fashionable timepiece for everyday wear. See pages 114-115 for more explanations of the Calibre S functions

CAF7110.BA0803

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20.9.2007 16:46:33 Uhr


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20.9.2007 16:46:36 Uhr


TAG Heuer–Aquaracer

AQUARACER SPORT AND EXCELLENCE The Aquaracer 43mm is the sports chronograph par excellence. Powered by the TAG Heuer Calibre 16 Day-Date movement, its large diameter makes it particularly easy to read. It has a scratch-resistant sapphire crystal with internal anti-reflective coating, and a beautifully crafted dial with spiral effect in black, blue or silver. In addition to its unidirectional turning bezel and its luminescent hands and index, the chronograph indicates the day and date, and its screw-in crown ensures waterresistance to 300 meters. This model is offered with a textured rubber strap or a steel bracelet with a double-security folding clasp. The case on the 41mm version is in polished gold plating alternating with fine-brushed steel. It is also available in steel and three colors of dial - black, silver, blue - with a matching aluminum ring.

CAF2120.BB0816

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CAF2010.FT8011

71

20.9.2007 16:46:42 Uhr


AQUAGRAPH The Aquagraph is the ďŹ rst professional diving chronograph to display elapsed minutes at the center of the dial instead of in a small counter, making it much easier and quicker to read. It also has a patented auto-locking unidirectional bezel to ensure safety and optimal readability during decompression stages. The chronograph is powered by a TAG Heuer Calibre 60 automatic movement. Water-resistant to 500 meters, it has a screw-in crown with a visual security indicator and an automatic helium escape valve for diving in a hyperbaric chamber.

72

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TAG Heuer–Aquaracer

CN211A.BA0353

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73

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Accurate to 1/10th of a second, the Aquaracer chronograph is available in three colored dials silver, black or blue - and a choice of steel bracelet or rubber strap.

CAF1111.BA0803

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20.9.2007 16:46:59 Uhr


TAG Heuer–Aquaracer

The TAG Heuer Aquaracer Calibre 5 automatic has a 41mm case with a turning aluminum bezel. For optimal readability under water, the timepiece has luminescent hands, and its index are treated with superluminova. A bracelet extension enables the watch to be worn over a wet suit.

The automatic Aquaracer in a 38mm case has a scratch-resistant sapphire crystal treated with anti-reflective coating on the interior, making it a breeze to read, and the Clous de Paris decoration delight the eye. Available in silver, black or blue, with an elegant five– link bracelet in polished and fine-brushed steel, and is water-resistant to 300 meters.

WAB2011.BA0803

WAF2111.BA0806

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AQUARACER CALIBRE 5 DAY-DATE

The TAG Heuer Calibre 5 Day-Date is a daring new addition to TAG Heuer’s fleet of automatic sportswatches. A very masculine timepiece, it sports the Aquaracer’s unique dual bezel design and a significantly larger case (41mm). The spiral effect dial in black or silver and the hand-polished day-date frame at 3 o’clock create a more upscale and sophisticated appearance. It is fully loaded with the classic Aquaracer 6 features: unidirectional turning bezel with studs for best diving-glove grip; water-resistant to 300 meters; screw-in crown; sapphire crystal; double safety clasp; and luminescent hands and index. The strap options — an alternate fine-brushed and polished steel bracelet or black textured rubber with TAG Heuer logo — reinforce its rugged sporting appeal.

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WAF2011.BA0818

WAF201O.FT8010

20.9.2007 16:47:07 Uhr


8618_TH_CAT_068-077_GB.indd 77

20.9.2007 16:47:14 Uhr


AQUARACER

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WAF1110.BAO800

21.9.2007 8:21:24 Uhr


TAG Heuer–Aquaracer

This elegant Aquaracer edition is water-resistant to 300 meters, with a unidirectional turning bezel and a high precision quartz movement. It comes with a bracelet extension to ďŹ t over a wetsuit and is available with many different dials and bracelets.

WAF1120.BB0807

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21.9.2007 8:21:30 Uhr


PETER HO

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21.9.2007 8:21:33 Uhr


TAG Heuer–Aquaracer

ALARM Elegantly worn by the stylish Chinese actor Peter Ho, the Aquaracer Alarm is immediately recognizable by its oversized counter at 9 o’clock. A visual indicator on its pushbutton shows the alarm mode. In addition to the large Grande Date window, this model has all the characteristics of the series.

WAF111Z.BA0801

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21.9.2007 8:21:47 Uhr


AQUARACER JEWELRY

ELEGANT AND SPORTY, SENSUAL AND STRONG. The diamond-rich Aquaracer Jewelry has been entirely redesigned to reect its glamorous ambassador, Wimbledon and US Open tennis champion Maria Sharapova. With a bigger 32mm case for even more elegance and prestige, the very feminine and sporty design features a white mother-of-pearl dial decorated with 10 Top Wesselton diamonds (0.098 ct), and a polished unidirectional bezel set with 42 Top Wesselton diamonds (0.567ct). Available in steel or steel and 18 ct gold, with an elegant ďŹ ve-link bracelet and water-resistance of 300 meters.

MARIA SHARAPOVA

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21.9.2007 8:21:50 Uhr


TAG Heuer–Aquaracer

WAF1313.BA0819

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WAF1350. BB0820

83

21.9.2007 8:21:55 Uhr


84

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WAF141G.BA0813

WAF141H.BA0813

21.9.2007 8:21:58 Uhr


AQUARACER JEWELRY

SUPER SLIM EDITIONS OF A TAG HEUER CLASSIC The coveted Aquaracer Jewelry is also available in three ultra-feminine slim sizes, with 27mm cases, mother-of-pearl dials in pink or white, and polished bezels set with 13 Top Wesselton diamonds (0.15 ct) or 35 Top Wesselton diamonds (0.48 ct). Like the oversized versions, the elegant slim set is available in polished steel or a prestigious steel and 18 ct gold edition, with ďŹ ve-row bracelets and water-resistance of 300 meters.

WAF1416.BA0813

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21.9.2007 8:22:06 Uhr


AQUARACER LADY

Sparkling TAG Heuer ambassador Uma Thurman has launched a dazzling array of trend-setting Aquaracer lady timepieces for today’s glamorous TAG Heuer woman. Not mere reductions of the gents’ sizes, the lady collection is an entirely new line of modern, feminine timepieces in a stunning class of their own. Shown here in the steel and gold version, with, for that extra touch of glamour, a white mother-of-pearl dial set with 10 hand-applied Top Wesselton diamonds (0.07 ct) and 13 Top Wesselton diamonds (0.15 ct) on the glittering gold bezel.

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UMA THURMAN

21.9.2007 8:22:08 Uhr


TAG Heuer–Aquaracer

WAF1451.BB0814

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87

21.9.2007 8:22:13 Uhr


Two-time Formula 1 World Champion Fernando Alonso, driving this season for the Vodafone McLaren Mercedes Team, has participated in the design of a new chronograph that reects his relaxed, sporting image. A symbol of robustness and strength, the New TAG Heuer Formula 1 series has been reinterpreted with greater purity of lines and an extraordinary attention to details.

FERNANDO ALONSO

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21.9.2007 8:22:16 Uhr


NEW TAG HEUER

FORMULA 1

CAH1113.BA0850

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89

21.9.2007 8:22:24 Uhr


NEW TAG HEUER

FORMULA 1 With its 41mm diameter steel case stamped with the TAG Heuer lettering, this New TAG Heuer Formula 1 chronograph with oversized counter at 6 o’clock has a distinctly sporting design.

90

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Available in four dial versions – black, silver, red or orange – it is equipped with a chronograph capable of measuring time to 1/10th of a second and all the characteristics of a true sportswatch: screw-in “Easy Grip“ crown, unidirectional turning bezel and pushbuttons coated with titanium carbide, luminescent hands and markers, water-resistance to 200 meters and a scratch-resistant sapphire crystal. It also offers the choice of a steel bracelet with a double-security folding clasp or a racing-grade rubber strap.

CAH1110.BA0850

CAH1111.BA0850

20.9.2007 16:53:26 Uhr


TAG Heuer–Formula1

CAH1110.BT0714

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91

20.9.2007 16:53:31 Uhr


NEW TAG HEUER

FORMULA 1 The New TAG Heuer Formula 1 has a distinctly sporting spirit and style: a unidirectional turning bezel coated with titanium carbide and set with numbers in fine-brushed steel; hand-applied hands with luminescent markers; screw-in “Easy Grip“ crown; water-resistance to 200 meters; scratch-resistant sapphire crystal; and different colored dials in red, white or black. Available with a racing-grade rubber strap or a stainless steel bracelet with doublesecurity folding clasp.

KIMI RÄIKKÖNEN

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20.9.2007 16:53:34 Uhr


TAG Heuer–Formula1

WAH1110.BA0850

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WAH1112.BT0714

93

20.9.2007 16:53:38 Uhr


94

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CAC1310.FC6219

20.9.2007 16:53:40 Uhr


DIAMONDS CHRONOGRAPH After the runaway success of the TAG Heuer Formula 1 Diamonds, TAG Heuer pushes its unique fusion of sports and glamour to a new level of prestige with the TAG Heuer Formula 1 diamonds chronograph for women. An even more dazzling version of its bestselling predecessor, it sports the same 37mm case size and 120 Wesselton (0.75 ct) diamond-studded bezel, but has been enriched with chronograph functions, ďŹ ne polished and engraved steel case bumpers and a pink or white mother-of-pearl dial adorned with 11 Wesselton diamonds (0.081 ct). Two sexy strap options are available: steel bracelet or an ultrasatiny nizza strap with folding clasp.

PRIYANKA CHOPRA AND HER TAG HEUER FORMULA 1 DIAMONDS WATCH

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20.9.2007 16:53:46 Uhr


SEDUCTION AND PRESTIGE The glittering TAG Heuer Formula 1 Diamonds suggests unparalleled freshness, youth and femininity. A hip sportswatch lavishly adorned with 120 Wesselton diamonds (0.75 ct) on its polished steel bezel, it is offered with a choice of dials in pink or brown mother-of-pearl, anthracite gray, bordeaux and lacquered black or white with matching straps. Utterly compelling, uniquely combining power and beauty, strength and elegance, sporting prowess and prestige.

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20.9.2007 16:53:49 Uhr


TAG Heuer–Formula1

WAC1217.FC6221

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97

20.9.2007 16:53:54 Uhr


The award-winning TAG Heuer Avant-Garde Eyewear line is the result of a highly fruitful collaboration between TAG Heuer and Ferrari Formula One driving ace Kimi Räikkönen. A long-term TAG Heuer ambassador with a passion for design and technology, the “Iceman” has actively participated in the design and development of numerous watches, including the TAG Heuer Carrera Racing and the New TAG Heuer Formula 1. Now he has focused his famously intense gaze on the brand’s cutting-edge line of optical sports eyewear.

KIMI RÄIKKÖNEN OFFICIAL SCUDERIA FERRARI F1 DRIVER, AND HIS CURVE 2S SUNGLASSES.

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20.9.2007 16:53:57 Uhr


AVANT-GARDE EYEWEAR

TAG Heuer–Eyewear

TAG HEUER

With its avant-garde patented technology, the stand-out features of the CURVE 2S sunglasses are the photochromic, oleophobic, polarized, unbreakable lenses and stunningly lightweight, hand-polished, brushed stainless steel frame with ultra-hard ceramic coating. With self-adjustable titanium temples.

CURVE 2S 5018 182

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99

20.9.2007 16:54:02 Uhr


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20.9.2007 16:54:05 Uhr


TAG Heuer–Eyewear

TAG HEUER

AVANT-GARDE EYEWEAR L-TYPE, THE GENTLEMAN’S DRIVER SPIRIT. An unprecedented design that combines exclusive patented technologies and, exceptional noble materials such as ceramic, alligator leather, platinum, python, ruby or diamonds stones. Available in ophthalmic and sun versions. Avant-garde patented technology.

ZENITH 5101 104

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101

20.9.2007 16:54:09 Uhr


SINCE 1860 1860-1892 From one world to another... IN 1860, AT THE AGE OF 20, EDOUARD HEUER FOUNDED A WATCHMAKER’S WORKSHOP IN SAINT-IMIER IN THE REMOTE JURA MOUNTAINS OF SWITZERLAND. IT WAS THE START OF AN EXTRAORDINARY WATCHMAKING STORY. 1.

THROWING AWAY THE KEY... Back then, all watches were wound with a key. In 1867, the year Edouard Heuer relocated his workshop to Bienne, he changed the course of watchmaking history forever with his first patented invention in 1869: a keyless, crown-operated winding system. A huge success at the Universal Exhibition in Vienna, this new generation of timepieces was soon among the most coveted in the world. When powerful American manufacturers moved aggressively into the European market, Edouard Heuer responded by pushing through innovations in every area of design, engineering

and manufacturing, thus helping to make the Swiss watchmaking industry the world leader that it remains till this day. ...AND BANKING ON THE FUTURE Sporting competition was expanding rapidly − on water, grass, cinder running tracks and roads. Measuring time accurately became increasingly important. Edouard Heuer was well aware of the opportunities and, in 1882, become one of the first to produce pocket chronographs in high volumes. In 1887, Edouard Heuer patented one of the most important innovations in watchmaking: the famous oscillating pinion,

used till this day by leading manufacturers in the production of mechanical chronographs. With this breakthrough invention, TAG Heuer became the reference standard in chronographs and timing instruments for high-level sports. In 1889, at the Universal Exhibition in Paris, the company received a silver medal for his pocket chronograph collection. By the time of his death in 1892, Heuer’s creative vision and passion for innovation had laid the foundation for a watchmaking dynasty − one that was to make an indelible mark on the next century of dramatic change.

2.

1 2

1860 EDOUARD HEUER, FOUNDER OF “EDOUARD HEUER, FABRIQUE D’HORLOGERIE”. 1887 PATENT FOR THE OSCILLATING PINION, A MECHANISM STILL USED BY LEADING MANUFACTURERS.

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TAG Heuer–History

1893-1950 A part of history wherever it was moving fastest

JULES-EDOUARD AND CHARLES-AUGUSTE HEUER SUCCEEDED THEIR FATHER, WHOSE DARING AND INTUITION HAD ENABLED THE COMPANY TO DOMINATE HIGH-QUALITY SPORTS TIMING AND CHRONOGRAPHS. In 1911, the company introduced Time of Trip, the first dashboard chronograph. Eight years later, the Zeppelin ZR III relied on it for its epic 8,106 km trip over North America, and in 1929, Hugo Eckener had it on board for his round-the-world trip in the Graf Zeppelin. In 1916, Charles-Auguste Heuer launched the Micrograph, the first instruments to measure time to 1/100th of a second. This revolutionary invention, which set a new benchmark for highprecision timekeeping, was the basis for the pocket chronographs chosen as the official timing instruments of the Olympic Games in Antwerp (1920), Paris (1924) and Amsterdam (1928). Thousands of Micrographs were produced over the next six decades. The first alpine slalom and downhill ski races were timed by the company, starting in 1928. In 1933, Autavia (contraction of Automobile and Aviation), the first on-board stopwatch for cars and airplanes was launched. That same year saw the launch of the Hervue, a watch with a power reserve of 8 days. These two instruments were often mounted together on a chrome base and fixed

to the dashboard of a car. Heuer’s leading-edge chronographs soon began to be seen on the wrists of celebrity clients around the world, including Harry S Truman, General Eisenhower, Henry Ford, Prince William of Sweden, and King Bhumibol of Thailand. In 1948, the company introduced its Auto-Graph, a wrist chronograph for air pilots with a tachymetre and an easy-to-operate counter for measuring elapsed time and fuel consumption. From racing tracks to sea-lanes, innovation continues. In 1950, the company unveiled its patented Mareograph, a unique sailing chronograph derived from the earlier Solunar, which had allowed fishermen to know when fish were feeding. Called the Seafarer in the USA, the new chronograph was the first with a tide indicator and chronograph functions for sailing races. Skippers also welcomed the Seafarer’s 5-minute countdown function. This was followed by the Yacht-Timer, a fully water-resistant chronograph whose race-start functions were controlled by a single pushbutton.

1.

2.

3.

4.

1

1911 TIME OF TRIP, FIRST CAR AND AIRPLANE

2

1916 THE MICROGRAPH, THE FIRST INSTRUMENT TO

3

1928 HEUER WAS THE FIRST WATCHMAKING COMPANY TO

4

1950 THE SEAFARER, THE FIRST CHRONOGRAPH WITH

DASHBOARD CHRONOGRAPH. MEASURE TIME TO 1/100TH OF A SECOND. TIME SKI RACES. TIDE INDICATOR AND TIMING FOR SAILING RACES.

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CARRERA!

1950-60-70 Accelerating research and innovation In 1955, Heuer unveiled the Twin-Time, a GMT model that simultaneously displayed two time zones. In 1958, the company presented its famous on-board timer, the Rally Master, consisting of Master Time (8-day clock) and a Monte Carlo (12-hour stopwatch). The following year, Hubert Heuer and his nephew, Jack William Heuer (son of Charles-Edouard), set up Heuer Time Corporation, a new American subsidiary based in New York. One year later, Jack W. Heuer unveiled a prototype of the Slalom Timer at the Basel Watch Fair. It was the company’s first quartz chronograph accurate to 1/100th of a second. The electronic revolution had begun. In 1962, the company made history: the brand became the first Swiss watchmaker to send a timepiece into space: a TAG Heuer stopwatch, strapped to the wrist of John Glenn during NASA’s first manned space flight.

In 1963, Jack W. Heuer turned his creative focus to the world of the cinema, designing the Film Master, which measured film sequences in 16mm and 35mm. The following year, he returned his attention to his dominant sports passion of motor racing with the inaugural launch of the legendary Carrera. A tribute to professional motor racing’s most grueling road race, the legendary Carrera Panamericana Mexico of the 1950s, this stunning piece of unconventional watchmaking technology was worn by countless race drivers, and remains, in its latest incarnation, one of the most popular, timeless and iconic creations. In 1966, Jack W. Heuer stunned the watchmaking world yet again, this time by introducing the Microtimer, the world’s first miniaturized electronic timing instrument accurate to an extraordinary 1/1,000th of a second.

McQueen’s wrist in the 1970 racing film, Le Mans. In 1969, Jo Siffert, Steve McQueen’s friend and racing mentor, signed on as a brand ambassador, becoming the first racecar driver sponsored by a watch company. TIMING A LEGENDARY CAR In 1971, Enzo Ferrari asked Clay Regazzoni, Swiss winner of the Italian Grand Prix, to find timing instruments for his track at Fiorano. The brand’s technology was ideally suited to the task, as demonstrated by the Le Mans Centigraph, which measured time to 1/1,000th of a second. 3.

A SQUARE WATER-RESISTANT CASE 1.

2.

4.

In 1969, the avant-garde Chronomatic Calibre 11 movement was introduced. The first chronograph movement with an automatic microrotor mechanism, it would drive the mythic Monaco, the original automatic chronograph with a square, water-resistant case. The Monaco was immortalized on Steve 104

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TAG Heuer–History

As Ferrari’s Official Timekeeper from 1971 to 1979, the brand played a key role in the team’s unprecedented string of world championship victories, and saw its name linked to such Ferrari legends as Gilles Villeneuve, Niki Lauda, and Jody Schekter. Meanwhile, in Bienne, the innovations and patents kept coming. In 1972, the Microsplit 800 was unveiled, the first pocket quartz stopwatch 99.999% accurate to 1/100th of a second. In 1975, Paul Newman started a fashion for the Chronosplit, the world’s first quartz wrist chronograph with a double digital display - LED and LCD and accurate to 1/100th of a second. Barely two years later, the company presented the world’s first digitalanalog chronograph, the Manhattan Chronosplit GMT, the forerunner of the Kirium Formula 1 chronograph.

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1980-2000 Technology inspired by the avant-garde 6.

1958 PRESENTATION OF THE FAMOUS ON-BOARD TIMER: RALLY MASTER. 1964 LAUNCH OF THE LEGENDARY CARRERA. 1977 THE MANHATTAN CHRONOSPLIT GMT: FIRST QUARTZ WRIST CHRONOGRAPH WITH ANALOG AND DIGITAL DISPLAY. STEVE MCQUEEN, TIMELESS AMBASSADOR FOR THE MONACO SERIES. 1979 GILLES VILLENEUVE AT THE WHEEL OF HIS FERRARI. 1969 THE MONACO, THE FIRST AUTOMATIC CHRONOGRAPH WITH CHRONOMATIC CALIBRE 11 MOVEMENT.

THE LAUNCH OF THE 2000 SERIES IN 1982 EXEMPLIFIED THE PEERLESS SPORTS SPIRIT OF HEUER. THIS CONTEMPORARY SPORTS WATCH BECAME AN INDUSTRY BENCHMARK BECAUSE OF ITS ESSENTIAL 6 FEATURES: WATERRESISTANCE TO 200 METERS; UNIDIRECTIONAL TURNING BEZEL; LUMINESCENT HANDS AND INDEX; SCREW-IN CROWN WITH A DOUBLE GASKET TO ENSURE ITS WATER-RESISTANCE; DOUBLE-SAFETY CLASP; AND A SCRATCHRESISTANT SAPPHIRE CRYSTAL. In 1985, TAG Heuer teamed up with McLaren Mercedes, forming what would become one of the longest-running and most successful sponsorship partnerships in Formula One history, linking the TAG Heuer name to some of the team’s most famous drivers, including Alain Prost, Ayrton Senna, Gerhard Berger, Mika Hakkinen, David Coulthard, Kimi Räikkönen, Juan Pablo Montoya, and this year’s stellar team of Fernando Alonso and Lewis Hamilton. In 20 seasons, no fewer than 8 Formula One World Championships have been won by drivers wearing TAG Heuer chronographs. In 1986, TAG Heuer launched the first Formula 1 watch, uniquely combining racing steel and fibreglass in a sports chronograph design. The “S/el” (Sport and elegance) watch launched the following year immediately made its mark

in the world of watchmaking, thanks to its signature, double-S shaped bracelet. This favorite model of the legendary Ayrton Senna (who signed on as a TAG Heuer brand ambassador in 1988), the famous watch reinforced TAG Heuer’s position as the industry reference for sport, elegance and prestige. In 1989, TAG Heuer became Official Timekeeper for World Cup Alpine Skiing events in the United States and Canada. In 1991, it added the Indianapolis Motor Speedway, and in 1992, the Formula One World Championship. TAG Heuer used the most advanced technologies to achieve a level of reliability that would be worthy of atomic clocks. The timing of Formula One races was controlled by a GPS satellite detection system ensuring precision to a millionth of a second. 105

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In 1999, TAG Heuer introduced the Link series, a bold reworking of the hugely successful S/el design. Five fashion designers, inspired by the Link’s doubleS shaped link bracelet, created exclusive outfits for five sporting celebrities, specially photographed by Peter Lindbergh: Gianfranco Ferre for Marion Jones, Karl Lagerfeld for Leonardo, Thierry Mugler for Colin Jackson, Alexander McQueen for Boris Becker, and Narciso Rodriguez for Monica Seles. TAG HEUER AT THE HELM... The most widely covered sports event after the World Cup and the Olympic Games is the America’s Cup. First organized in 1851, the prestigious sailing race has changed rules and switched continents, but remains closely associated with adventure and cutting-edge technology. Often, it leads the way, and in this way, its history echoes TAG Heuer’s.

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TAG Heuer was the Official Supplier of chronographs to the Intrepid team, which won the America’s Cup in 1967. In 1995, TAG Heuer was part of Chris Dickson’s challenge in the Louis Vuitton Cup, which reached the semi-finals. In 1984, Mike Birch in his Formula TAG, one of the very first kevlar and carbonfiber catamarans, broke the world record for the greatest distance sailed in 24 hours. TAG Heuer was also associated with Pierre Fehlmann (Maxi Yacht Cup) and Titouan Lamazou in the Jules Verne Trophy (Round the world in 80 days), followed by the Whitbread Trophy in 1997 with the Dennis Conner team. In 2002, TAG Heuer sponsored the Oracle BMW Racing team for the America’s Cup with Chris Dickson and Peter Holmberg. To commemorate the partnership, TAG Heuer offered sea racing fans a limited edition of the Link Searacer Oracle chronograph worn by team members.

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1982 THE 2000 SERIES, A BENCHMARK IN THE WORLD OF SPORTS AND PRESTIGE WATCHES. 1987 LAUNCH OF THE “S/EL” SERIES, RECOGNISABLE BY ITS FAMOUS LINK IN THE FORM OF A DOUBLE S. 1995 THE TAG HEUER CHALLENGE, LED BY CHRIS DICKSON RACING IN THE SEMI-FINALS OF THE LOUIS VUITTON CUP. 2002 THE LINK SEARACER ORACLE, LIMITED EDITION. 2003 TIGER WOODS, GOLF’S GREATEST CHAMPION. 2002 SPORT VISION EYEWEAR, THE FIRST COLLECTION OF WRAP-AROUND SPORTS EYEWEAR. 2003 THE “LINK CALIBRE 36” CHRONOMETER, ACCURATE TO 1/10TH OF A SECOND. 2003 THE MICROTIMER: FIRST SWISS WRISTWATCH ACCURATE TO 1/1,000TH OF A SECOND. 2003 MONACO SIXTY NINE COMBINES A HAND WOUND MECHANICAL MOVEMENT AND A DIGITAL CHRONOGRAPH.

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TAG Heuer–History

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2001-2003 Bringing the past to life TAG HEUER REINTRODUCED THE CLASSIC CARRERA IN 1996, THE MONACO IN 1998, AND THE MONZA IN 2000. IN 2003, IT WAS THE TURN OF THE AUTAVIA − WORN IN THE 60S BY THE SWISS FORMULA 1 DRIVER, JO SIFFERT. THESE WATCHES WERE REVISED AND MODERNIZED TO OFFER FUNCTIONS THAT MET CONTEMPORARY NEEDS, YET THEY REMAINED FAITHFUL TO THE SPIRIT OF THE ORIGINALS AND THE BRAND’S UNIQUE HERITAGE.

In 2001, the avant-garde Kirium F1 represented the future direction of sports watch design and a major technical achievement: a modern analog watch with digital chronograph functions and 1/100th-ofa-second precision. That same year, TAG Heuer became Official Timekeeper of the FIS Alpine Ski World Championships in St. Anton, Austria. Just as the “S/el”, renamed Link, introduced a new era in watchmaking, a revolution was shaking up the peaceful world of golf. His name? Tiger Woods, arguably the greatest golfer in history. A worldwide TAG Heuer brand ambassador since 2003, Tiger is like nobody else, yet his motto speaks to us all: “The most important thing in life is to make yourself do better.” TAG Heuer has followed this same philosophy for almost a century and a half. The Link Calibre 36 chronometer, designed by Jack W. Heuer and endorsed by Tiger Woods, is a superlative example of the brand’s ceaseless drive for perfection. In 2002, the Micrograph F1, a descendant of the legendary Micrograph of 1916, was awarded the Design Prize at the Geneva

Grand Prix d’Horlogerie. Combining the aesthetics of a prestigious watch with the functions of a high-performance professional timekeeping instrument, the Micrograph F1 features lap measuring at 1/100th of a second precision, and a high-end digital screen for maximum readability. That same year, the longawaited Sportvision line of optical and sun eyewear was launched, extending TAG Heuer’s sporting prestige into an entirely new domain. The Physics range of the eyewear series received a prestigious Red Dot Design Award. In 2002, the advertising commercial “What Are You Made Of?” communicated the brand’s daring personality and made a big impression internationally. It starred Tiger Woods, shown hitting a golf ball that flies around the Monaco Race circuit at the speed of a Formula 1 car. The design, talent and emotion of the commercial were reflected in two new models: the high-performance Aquagraph and the revolutionary Microtimer, the first wrist chronograph to measure 1/1,000th of a second. 107

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edition TAG Heuer SLR for MercedesBenz, TAG Heuer worked with its longtime partners, McLaren and MercedesBenz, creating a chronograph exclusively available to owners of the super-charged SLR sports car.

2004-2007 The revolutionary years IN 2004, THE COMPANY TOOK ON A NEW MOTORACING CHALLENGE WHEN IT SIGNED ON AS OFFICIAL TIMEKEEPER OF THE INDY RACING LEAGUE (IRL) AND THE LEGENDARY INDY 500. NO OTHER RACING CIRCUIT REQUIRES SUCH PRECISION: 1/10,000TH OF A SECOND! ALSO IN 2004, TAG HEUER CREATED A SENSATION WITH THE REVOLUTIONARY MONACO V4 CONCEPT WATCH. INSPIRED BY THE BRAND’S MOTORACING HERITAGE (THE WATCH’S NAME COMES FROM THE RACING ENGINE-LIKE V-FORMATION OF THE MOVEMENT’S FOUR BARRELS), THE V4 USES BALL BEARINGS AND IS BELT-DRIVEN. A TOTALLY NEW TYPE OF WATCH MOVEMENT, IT IS CONSIDERED THE MOST ASTONISHING ADVANCEMENT IN MECHANICAL WATCHMAKING OF THE LAST DECADES, AND RECEIVED A RED DOT DESIGN AWARD IN 2005.

FROM CONCEPT TO REALITY... Another Concept Watch, the Monaco Sixty Nine, went into full production in 2004, just a year after being unveiled at Basel. The first reversible watch – one side sports the Monaco dial with its mechanical hand-wound movement, the other the digital dial of the Microtimer with its

1/1,000th of a second quartz chronograph movement, it won the coveted Best Design Prize at the Geneva Grand Prix d’Horlogerie. A brand new, ultraluxury Carrera was launched in 2004 to mark the iconic timepiece’s 40th anniversary. Larger, more harmoniously designed and water-resistant, the Carrera chronograph nevertheless remains faithful to the original concept. For the limited

skills and great technological prowess. Also launched in 2005 was of the first-ever Professional Golf Watch, developed with the rigorous participation of Tiger Woods. It would go on to win awarded a Chicago Athenaeum Good Design Award (2006) and a FENNIA Design Award (2007).

TAG HEUER: THE SPORT AND GLAMOUR SUPERSTAR

SAILING TOWARDS NEW ADVENTURES...

In 2005, TAG Heuer gave added depth and allure to its “Sport and Glamour” emphasis by signing tennis superstar Maria Sharapova, Hollywood legends Uma Thurman and Brad Pitt, and racing aces Juan Pablo Montoya and Kimi Räikkönen to the TAG Heuer dream team of brand ambassadors. Uma Thurman’s favorite timepiece, the haute-couture Diamond Fiction, was awarded the Ladies Watch Prize at the Geneva Grand Prix d’Horlogerie. Set with 1,000 diamonds, it demonstrates both advanced jewelry

TAG Heuer also introduced the Aquaracer Calibre S, the world’s easiest-to-read and easiest-to-use electro-mechanical chronograph. Unlike traditional sports chronographs, characterized by counters, the Calibre S displays its special Chronograph and Countdown Modes on the same central hour, minute, and second hands as well as on the two semi-circular counters. To commemorate the launch, TAG Heuer signed a long-term agreement with China Team, the People’s Republic of China first ever America’s Cup sailing team.

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At Baselworld 2006, the most talked about timepiece was a new TAG Heuer Concept Watch, the superlative Monaco Calibre 360 LS (Linear Second), the first wrist chronograph with an automatic movement capable of measuring and displaying time to 1/100th of a second. Its balance oscillates at 360,000 vibrations per hour − 10 times faster than any other chronograph − making it the most precise chronograph ever produced. New versions of Carrera Tachymetre Racing and the TAG Heuer SLR for Mercedes-Benz were also added to the roster, as well as the new Monaco Vintage, which became the must-have watch for men and women! Another key event of the year was the launch of the new TAG Heuer advertising campaign. Asking “What are you made of?” the campaign strengthens the message by bringing elegance together with sport and glamour. Mental strength, the focal point of all TAG Heuer advertising, is the subject once again, here supported by the brand’s incredible roster of ambassadors: NASCAR great Jeff Gordon and Carrera Tachymetre Racing; Uma Thurman and Link Diamonds; Tiger Woods and the legendary Link series; Maria Sharapova and the TAG Heuer Formula 1 Glamour Diamonds; Brad Pitt and the Carrera Tachymetre; Chinese NBA basketball star Yao Ming and the Aquaracer; and Bollywood legend Shah Rukh Khan and the Carrera Tachymetre. TAG Heuer picked up a prestigious Red Dot

design Award for the Calibre 360 Concept Chronograph in 2006, which had moved from the concept to manufacturing stage. Produced in a limited edition, the model in rose gold won the Sports Watch prize at the Geneva Grand Prix de d’Horlogerie.

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TAG Heuer–History

FAST AND FASHIONABLE...

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ICONIC DESIGN, ULTIMATE MOVEMENTS, TIMELESS LINK Baselworld 2007 was the stage for the 20th anniversary celebration of the TAG Heuer Link series – the ultimate combination of sport and elegance. To commemorate the event TAG Heuer unveiled “SKIN”, the most spectacularly avant-garde stand ever built for the prestigious watch fair. It also dazzled the watchmaking world with the Baselworld launch of a new generation of chronograph movements. The Link Calibre S combines the precision of quartz with the sophistication of mechanical functions. Other new launches included the Link Calibre 16 Automatic Chronograph Tachymetre, the Link Calibre 5 Day-Date, and the Link Calibre 5. TAG Heuer also named two exciting new brand ambassadors from Formula One: the McLaren Mercedes Vodafone drivers, Fernando Alonso and Lewis Hamilton, who join fellow competitor Kimi Räikkönen, now the official driver for Scuderia Ferrari. Alonso, a two-time F1A World Champion, and his talented teammate Hamilton, the first rookie driver ever to lead the Formula One, are bringing their expertise to bear on the overhaul and redesign of the hugely popular TAG Heuer Formula 1 sportswatch, while Raïkkönen is testdriving TAG Heuer’s award-winning TAG Heuer Avant-Garde Eyewear line.

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2004 TAG HEUER BECOMES OFFICIAL TIMEKEEPER FOR INDY RACING LEAGUE (IRL). 2004 MONACO V4: A RADICAL WATCH MOVEMENT INSPIRED BY CAR ENGINES. 2005 TAG HEUER AND CHINA TEAM: HEADED FOR THE AMERICA’S CUP. 2006 TAG HEUER SLR FOR MERCEDES-BENZ, LIMITED EDITION. 2005 UMA THURMAN, ACTRESS. 2005 THE DIAMOND FICTION, WINNER OF THE PRESTIGIOUS WOMEN’S WATCH PRIZE AT THE GRAND PRIX D’HORLOGERIE IN GENEVA. 2006 THE AMAZING CONCEPT WATCH, THE MONACO CALIBRE 360 LS (LINEAR SECOND).

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TAG Heuer Quality THE HIGH LEVEL OF TAG HEUER QUALITY STARTS WITH A RIGOROUS SELECTION OF OUR SUPPLIERS AND THEIR PRODUCTS AND CONTINUES WITH CAREFUL FOLLOW-UP. ALL THROUGH THE MANUFACTURING PROCESS, EACH COMPONENT IS SUBMITTED TO NUMEROUS TESTS AND CHECKS TO ENSURE THAT IT HAS BEEN CAREFULLY PRODUCED. TAG HEUER HAS CREATED A LABORATORY TO DEVELOP ITS OWN QUALITY CRITERIA AND SPECIFICATIONS, APPLIED IN ADDITION TO THE REGULAR WATCHMAKING STANDARDS. THIS DEVELOPMENT ENABLED THE BRAND TO OBTAIN THE SWISS PATENT NO, CH 695 197 A5 FROM THE FEDERAL INSTITUTE OF INTELLECTUAL PROPERTY. THIS GIVES OFFICIAL STATUS TO ALL THE EQUIPMENT IN THE TAG HEUER LABORATORY (IN LA CHAUX-DE-FONDS, SWITZERLAND) AND TO ALL THE TESTS THAT IT CARRIES OUT. THE FEDERAL INSTITUTE OF INTELLECTUAL PROPERTY IS THE OFFICE RESPONSIBLE FOR PATENTS, BRANDS, DESIGNS AND CREATOR’S RIGHTS. IT ALSO PLAYS AN IMPORTANT ROLE IN PROTECTING INTELLECTUAL PROPERTY AT THE INTERNATIONAL LEVEL. BY AWARDING TAG HEUER AN OFFICIAL PATENT FOR A WATCH QUALITY-TESTING PROCEDURE, THE OFFICE HAS RECOGNIZED THE BRAND’S WATCHMAKING EXPERTISE. THIS PRESTIGIOUS CERTIFICATE DOES NOT SIMPLY APPROVE THE EXCELLENCE OF THE PROCESS AND TOOLS INVOLVED AND TAG HEUER’S EXPERTISE IN THE AREA OF QUALIFICATION, IT MAKES THEM OFFICIAL AND GIVES THEM PROTECTION. IT COVERS THE TESTS OF CHEMICAL AND MECHANICAL RESISTANCE AS WELL AS THE SIMULATIONS OF SPORTING ACTIVITY SUCH AS GOLF, CAR RACING AND SAILING. IT IS A VALUABLE ELEMENT IN ENABLING THE BRAND TO OFFER PRODUCTS OF TRULY SUPERIOR QUALITY. 110

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A sports watch, and indeed any contemporary watch, must be water-resistant to protect the mechanical or quartz movement inside, and ensure watch functions. Water-resistance helps to reduce the need for servicing by extending the life of the movement. TAG Heuer carries out real water-resistance tests on 100% of its production, in water under pressure. Each watch is individually checked after testing. When the watches are pre-heated and a drop of cold water is placed on the glass, no condensation must appear. TAG Heuer also produces professional diving watches such as the Aquagraph chronograph. This particular model must meet all the specifications of the Diving Watch NIHS 92-11 standard, and must then successfully pass the pushbutton function test. To manufacture these buttons, which are waterproof and operational down to 500 meters, special test equipment had to be designed and made for TAG Heuer.

2. RESISTANCE TO U. V. AGEING. Heat and light often have an adverse effect on plastic materials, coatings (varnishes), and leather. The aesthetic and physical properties of certain components in TAG Heuer watches can be affected by these invisible agents. To avoid this, the quality laboratory carries

out stringent tests on the materials used to ensure their long-term stability. Parts remain in a closed receptacle for three days and are exposed to light of equivalent intensity to the full summer sun on the Mediterranean coast. In order to be certified suitable, they must not show the slightest effect. These tests enable TAG Heuer to guarantee using only high viability materials so that its watches can accompany their owners in all latitudes and in all seasons.

TAG Heuer–Quality

1. WATER-RESISTANCE

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3. RESISTANCE TO EXTREME TEMPERATURES If a watch is exposed to the sun for long periods, its case can reach a temperature of more than 40°C. In winter, when skiing, it can experience negative temperatures. To ensure that the watch continues to operate perfectly in temperatures ranging from –0°C to +50°C, TAG Heuer tests individual components and complete watches in a heated vessel. This makes it possible to verify the running and continued accuracy of timepieces used in extreme sports such as parachuting, climbing or expeditions in the tropics. To ensure that its watches are completely flawless, TAG Heuer also conducts a test that reproduces tropical environments. To get close to real conditions, fitted parts spend 14 days in a closed container with air maintained at +40 °C and 90 % relative humidity. No trace of corrosion nor any significant time variation must be noticeable after this ordeal.

4. RESISTANCE TO THE EXTERNAL ENVIRONMENT 4.

A watch being worn is a watch that is alive. On the wrist it is forced to come into contact with corrosive agents that could affect the watch or its attractiveness. The chlorine in pools, the sulfur in the air of polluted cities, not to mention perspiration or sea water can, on their own or in conjunction, attack the materials in a watch or reduce the mobility of some of its components. To prevent this, TAG Heuer carries out a number of tests on watch cases, crowns, metal bracelets, leather and rubber straps in order to verify the neutrality of the materials that come into contact with the skin. Only those that meet these strict requirements are accepted. 111

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5. TRACTION RESISTANCE Over time, putting on and taking off a watch has an effect on the buckle of a leather strap or the clasp of a metal bracelet. When a watch accidentally snags on an exterior element, traction is applied to the strap or bracelet that can seriously damage its attachment pins. To avoid this, TAG Heuer carries out a series of tests that submit the clasps and tongue buckles to a traction of 15-20 kg for 5000 cycles. These items are then sub-

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jected to torsion under tension. No part of the strap or bracelet must show any deformation or tearing if it is to be used in the manufacture of TAG Heuer watches.

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6. VIBRATION RESISTANCE In many sports, such as mountain biking, Formula 1 or karting, wrists are subjected to very substantial vibration. And in every day life, on a motorbike for example, the wrists and therefore the watch are regularly subjected to brief repetitive movements. To confirm that this does not have any effect on the accuracy of the watch, its reliability or integrity, TAG Heuer has developed a machine able to reproduce a higher level of vibration than timepieces are likely to experience on the wrist of a top-level sportsman. The intensity of vibration is far greater than a human being can withstand and enables the technical solutions to be tested to the extreme. This random-movement test must not alter the working of the timepiece or components, such as the strap or the screws, or reveal any sign of weakness. 7.

when skiing and... it’s an impact, quick, hard, unstoppable. TAG Heuer carries out shock test in the laboratory on all its watches using a specially calibrated instrument. Every watch that leaves the workshop has been designed to resist a fall of one meter onto a surface as hard as an oak parquet floor. Because this is a very common type of accident, the test is carried out twice: first with the watch flat, the glass hitting the floor, and a second time with the watch set on its side, crown uppermost. Of course, the movement must continue to operate as before and the case must show no trace of damage.

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RESISTANCE TO DROPPING

It is rare for a watch never to be dropped. All it takes is a slip of the fingers when winding, or a moment’s inattention. Taking care is not enough to prevent any accidents in the life of a watch. When playing a sport, a fall on hard snow 112

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turning bezel, the crown and the pushbuttons undergo 5,000 function cycles, which equates to several years of use in normal conditions. The machine used to simulate the ageing process concerning pushbutton functions is shown above. 10. ABRASION RESISTANCE TAG Heuer studies the behavior of its watches down to the smallest details. They are technical instruments, worn in all situations and ready to accompany their owners through all the adventures of life. To test its models over a long period, TAG Heuer conducts abrasion tests on cases and bracelets. This calibrated wear, called “Polyservice”, enables the treatment of a watch or metal bracelet to be modified, if necessary, to make it less prone to ageing.

INTERNATIONAL GUARANTEE TAG Heuer watches are at the cutting edge of technology which the company backs with an international warranty against any defect in operation or manufacture for a period of two years. They have all been individually proven in more than 60 tests, and are further subjected to numerous quality controls during production. In addition, TAG Heuer regularly conducts tests on individual components produced by suppliers. The aim is to achieve flawless quality at all stages of production. The identification number engraved on the back of every watch case is vital and must be kept intact. It is confirmation that the finished watch fully complies with TAG Heuer’s quality criteria and is the essential reference required to benefit from the international warranty.

TAG Heuer–Quality

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11. ANALYSIS OF METALS AND METAL COATINGS 8. IMPACT RESISTANCE In normal life nobody is totally static. Even worse, when you play a game it is easy to forget that you are wearing a watch at all. A sudden movement and the watch can hit a wall, as in squash, or be hit by a hard fast-moving object such as a baseball. To ensure that a watch that the owner normally looks after carefully, does not suffer from such an event, TAG Heuer carries out severe impact tests with machines

specially designed to check that the components can withstand the shock waves associated with heavy impacts. After testing, the watch must not show any mechanical damage. 9. RESISTANCE TO AGEING All the functions of a watch are submitted for ageing tests that faithfully reproduce not only the normal hand actions of the wearer but also accidental incidents. The

The alloys or decorative coatings in precious metals are systematically controlled. Fluorescent X analyzes the precious element content (carats) and checks the thickness of the coatings. These tests are carried out at random but are also combined to obtain a better insight into the real conditions that a watch experiences. For example, imagine an athlete who takes a bath after a mountain-bike race. These tests simulate the shocks and sweat and check the water-resistance. 113

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CALIBRE S FUNCTIONS The Calibre S, a movement developed and patented by TAG Heuer, revolutionizes the world of chronographs with a new simple and intuitive way to read measured times.

WHAT TIME DOES THE CHRONOGRAPH INDICATE?

TRADITIONAL CHRONOGRAPH

HOURS

MINUTES

SECONDS

1/10 SEC

02

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A REVOLUTION IN THE DISPLAY OF MEASURED TIME ON A CHRONOGRAPH

CALIBRE S

LINK CALIBRE S This chronograph operates in 2 modes:

A simple press on the crown changes from Time to Chronograph mode. At any moment during a chronograph timing, a simple press on the crown will revert to Time mode and indicate the time.

The left and right counter hands jointly indicate the date. The movement is programed with a perpetual calendar until 31 December 2099.

TIME MODE Equipped with a perpetual calendar HOURS

MINUTES

SECONDS

DATE

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10

46

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CHRONOGRAPH MODE Accurate to 1/100th of a second HOURS

MINUTES

SECONDS

1/100 SEC

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47

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A

B

Push button A: start, stop, simple and additional timing. Push button B: reset to zero, reading intermediate timings or two close timings. The central hands indicate the measured time with 1/10th of a second displayed on the left counter and 1/100th of a second on the right counter.

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This chronograph operates in 3 modes:

A simple press on the crown changes from Time to Chronograph mode. The left counter indicates "CHRONO". At any moment during a chronograph timing, a simple press on the crown will revert to Time mode and indicate the time.

TIME MODE Equipped with a perpetual calendar HOURS

MINUTES

SECONDS

DATE

10

10

46

23

The left and right counter hands jointly indicate the date. The movement is programed with a perpetual calendar until 31 December 2099.

CHRONOGRAPH MODE Accurate to 1/10th of a second HOURS

MINUTES

SECONDS

1/10 SEC

01

47

17

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Push button A: start, stop, simple and additional timing. Push button B: reset to zero, reading intermediate timings or two close timings.

TAG Heuer–Calibre S Functions

AQUARACER CALIBRE S*

A The central hands indicate the measured time with 1/10th of a second displayed on the right counter. B

Another press on the crown changes from Chronograph to Countdown Mode. The left counter indicates "REGATTA", the hour hand moves below the minute hand and the second hand moves to 12 o’clock. A press on push button A starts the countdown. The central hands start moving anti- clockwise. At any moment during the countdown, a simple press on the crown will revert to Time mode and indicate the time. * Aquaracer Calibre S, China Team Limited Edition

COUNTDOWN MODE Includes a minutes countdown function specially designed for sailing races

HOURS

MINUTES

SECONDS

1/10 SEC

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-10

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B

The default duration of the countdown is 10 minutes. However it is possible to alter this with successive presses on push button B. The hour and minute hands move simultaneously to indicate on the bezel the number of minutes to be counted (-9 to -1 minutes). When the countdown is completed, the chronograph function starts automatically and the central hands start moving clockwise. The left counter indicates “CHRONO”. The central hands indicate the time measured by the chronograph, with 1/10th of a second displayed on the right counter.

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THE TAG HEUER COLLECTION LINK AUTOMATIC WATCHES

WJF2010.BA0592 Calibre 5 Ø 42,00 mm

WJF2011.BA0592 Calibre 5 Ø 42,00 mm

WJF2050.BB0593 Calibre 5 Steel and gold 18 ct Ø 42,00 mm

WJ201A.BA0591 Calibre 5 Ø 42,00 mm

WJ201B.BA0591 Calibre 5 Ø 42,00 mm

WJ201C.BA0591 Calibre 5 Ø 42,00 mm

WJ201D.BA0591 Calibre 5 Ø 42,00 mm

WJ1110.BA0570 Ø 39,00 mm

WJ1111.BA0570 Ø 39,00 mm

WJ1112.BA0570 Ø 39,00 mm

LINK QUARTZ WATCHES

WJF2116.BA0570 Calibre 7 GMT Ø 39,00 mm

WJF211A.BA0570 Calibre 6 Ø 39,00 mm

WJF211B.BA0570 Calibre 6 Ø 39,00 mm

WJF211C.BA0570 Calibre 6 Ø 39,00 mm

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WJF1152.BB0579 Steel and gold 18 ct Ø 39,00 mm

WJF1317.BA0572 11 diamonds (0,081 ct) Ø 27,00 mm

WJF1319.BA0572 63 diamonds (0,466 ct) Ø 27,00 mm

WJF1352.BB0581 Steel and gold 18 ct Ø 27,00 mm

WJF1353.BB0581 Steel and gold 18 ct 11 diamonds (0,081 ct) Ø 27,00 mm

WJF1354.BB0581 Steel and gold 18 ct 63 diamonds (0,466 ct) Ø 27,00 mm

WJ131C.BA0573 11 diamonds (0,081 ct) Ø 27,30 mm

WJ1313.BA0572 Ø 27,30 mm

WJ1314.BA0573 Ø 27,30 mm

WJ1317.BA0573 11 diamonds (0,081 ct) Ø 27,30 mm

WJ1318.BA0572 11 diamonds (0,081 ct) Ø 27,30 mm

WJ1319.BA0572 11 diamonds (0,081 ct) Ø 27,30 mm

WJF1410.BA0585 Ø 24,00 mm

WJF1411.BA0585 Ø 24,00 mm

WJF1412.BA0585 Ø 24,00 mm

TAG Heuer–The collection

WJ1113.BA0575 11 diamonds (0,157 ct) Ø 39,00 mm

LINK AUTOMATIC CHRONOGRAPHS

WJF1450.BB0584 Steel and gold 18 ct Ø 24,00 mm

WJF1414.BA0589 11 diamonds (0,081 ct) Ø 24,00 mm

WJF1415.BA0589 11 diamonds (0,081 ct) Ø 24,00 mm

WJF1416.BA0589 11 diamonds (0,081 ct) Ø 24,00 mm

WJF1417.BA0589 63 diamonds (0,466 ct) Ø 24,00 mm

WJF1419.BA0589 63 diamonds (0,466 ct) Ø 24,00 mm

CJF2110.BA0594 Calibre 16 Ø 42,00 mm

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LINK ELECTRO-MECHANICAL CHRONOGRAPHS

CJF2111.BA0594 Calibre 16 Ø 42,00 mm

CJF2114.BA0594 Calibre 16 Ø 42,00 mm

CJF2115.BA0594 Calibre 16 Ø 42,00 mm

CJF2150.BB0595 Calibre 16 Steel and gold 18 ct Ø 42,00 mm

CT511A.BA0564 Calibre 36 Ø 42,00 mm

CJF7110.BA0587 Calibre S Ø 42,00 mm

CT511B.BA0564 Calibre 36 Ø 42,00 mm

LINK

TAG HEUER CARRERA

QUARTZ CHRONOGRAPHS

AUTOMATIC WATCHES

CJF7111.BA0587 Calibre S Ø 42,00 mm

WV211A.FC6203 Calibre 5 Ø 39,00 mm

WV211B.BA0787 Calibre 5 Ø 39,00 mm

CJ1110.BA0576 Ø 42,00 mm

CJ1111.BA0576 Ø 42,00 mm

CJ1112.BA0576 Ø 42,00 mm

CJF1314.BA0580 68 diamonds (0,914 ct) Ø 33,00 mm

WV211B.FC6202 Calibre 5 Ø 39,00 mm

WV215A.BD0788 Calibre 5 Steel and gold 18 ct Ø 39,00 mm

WV215B.BD0788 Calibre 5 Steel and gold 18 ct Ø 39,00 mm

WV2115.BA0787 Calibre 7 Twin-Time Ø 39,00 mm

WV211A.BA0787 Calibre 5 Ø 39,00 mm

WV2115.FC6180 Calibre 7 Twin-Time Ø 39,00 mm

WV2115.FC6182 Calibre 7 Twin-Time Ø 39,00 mm

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WV2116.FC6181 Calibre 7 Twin-Time Ø 39,00 mm

WV2116.FC6180 Calibre 7 Twin-Time Ø 39,00 mm

WV2211.BA0790 Calibre 5 Ø 36,00 mm

WV2210.BA0790 Calibre 5 Ø 36,00 mm

WV2250.BD0791 Calibre 5 Steel and gold 18 ct Ø 36,00 mm

WV2251.BD0791 Calibre 5 Steel and gold 18 ct Ø 36,00 mm

WV2410.BA0793 13 diamonds (0,10 ct) Calibre 4 Ø 27,00 mm

CV2010.BA0786 Calibre 16 Ø 41,00 mm

CV2010.FC6205 Calibre 16 Ø 41,00 mm

CV2013.BA0786 Calibre 16 Ø 41,00 mm

CV2013.FC6206 Calibre 16 Ø 41,00 mm

CV2016.FC6205 Calibre 16 Ø 41,00 mm

CV2017.BA0786 Calibre 16 Ø 41,00 mm

CV2017.FC6205 Calibre 16 Ø 41,00 mm

CV2050.BD0789 Calibre 16 Steel and gold 18 ct Ø 41,00 mm

TAG Heuer–The collection

WV2116.BA0787 Calibre 7 Twin-Time Ø 39,00 mm

TAG HEUER CARRERA AUTOMATIC CHRONOGRAPHS

WV2411.BA0793 13 diamonds (0,10 ct) Calibre 4 Ø 27,00 mm

WV2412.BA0793 67 diamonds (0,61 ct) Calibre 4 Ø 27,00 mm

WV2413.BA0793 67 diamonds (0,61 ct) Calibre 4 Ø 27,00 mm

CV2014.BA0786 Calibre 16 Ø 41,00 mm

CV2014.FT6007 Calibre 16 Ø 41,00 mm

CV2015.BA0786 Calibre 16 Ø 41,00 mm

CV2016.BA0786 Calibre 16 Ø 41,00 mm

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MONACO AUTOMATIC WATCHES

WW2110.FC6177 Calibre 6 Ø 37,00 mm

WW2110.FT6005 Calibre 6 Ø 37,00 mm

WW2111.FC6204 Calibre 6 Ø 37,00 mm

WW2112.FC6215 Calibre 6 Ø 37,00 mm

WW2113.FC6215 Calibre 6 13 diamonds (0,081 ct) Ø 37,00 mm

WW2114.FC6215 Calibre 6 39 diamonds (0,861 ct) Ø 37,00 mm

WW2115.FC6217 Calibre 6 Ø 37,00 mm

CW2113.BA0780 Calibre 17 Ø 38,00 mm

CW2111.FC6171 Calibre 17 Ø 38,00 mm

CW2111.FC6177 Calibre 17 Ø 38,00 mm

CW2111.BA0780 Calibre 17 Ø 38,00 mm

WAF2010.BA0818 Calibre 5 Ø 41,00 mm

WAF2010.FT8010 Calibre 5 Ø 41,00 mm

WAF2011.BA0818 Calibre 5 Ø 41,00 mm

MONACO AUTOMATIC CHRONOGRAPHS

WW2116.FC6217 Calibre 6 13 diamonds (0,081 ct) Ø 37,00 mm

WW2117.FC6216 Calibre 6 13 diamonds (0,081 ct) Ø 37,00 mm

WW2118.FC6216 Calibre 6 39 diamonds (0,861 ct) Ø 37,00 mm

AQUARACER

MONACO SIXTY NINE

CW2113.FC6183 Calibre 17 Ø 38,00 mm

AUTOMATIC WATCHES

CW9110.FC6177 Digital quartz chronograph and manual mechanical watch Calibre 2 Ø 38,00 mm

120

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AQUARACER

WAF2011.FT8010 Calibre 5 Ø 41,00 mm

WAB2010.BA0804 Calibre 5 Ø 41,00 mm

WAB2011.BA0803 Calibre 5 Ø 41,00 mm

WAF2110.BA0806 Calibre 5 Ø 38,40 mm

WAF2111.BA0806 Calibre 5 Ø 38,40 mm

WAF2112.BA0806 Calibre 5 Ø 38,40 mm

WAB1111.BA0801 Ø 38,40 mm

WAB1112.BA0801 Ø 38,40 mm

WAB1120.BB0802 Steel and gold 18 ct Ø 38,40 mm

WAF111Z.BA0801 Ø 38,40 mm

WAF1110.BA0800 Ø 38,40 mm

WAF1110.FT8009 Ø 38,40 mm

WAF1111.BA0801 Ø 38,40 mm

WAF1112.BA0801 Ø 38,40 mm

WAF1112.FT8009 Ø 38,40 mm

WAF1113.BA0801 Ø 38,40 mm

WAF1120.BB0807 Steel and gold 18 ct Ø 38,40 mm

WAF1123.BB0807 Steel and gold 18 ct Ø 38,40 mm

WAF1310.BA0817 Ø 32,00 mm

WAF1311.BA0817 Ø 32,00 mm

WAF1312.BA0817 10 diamonds (0,10 ct) Ø 32,00 mm

WAF1313.BA0819 52 diamonds (0,67 ct) Ø 32,00 mm

WAB1110.BA0800 Ø 38,40 mm

TAG Heuer–The collection

QUARTZ WATCHES

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AQUARACER QUARTZ WATCHES

WAF141G.BA0813 23 diamonds (0,55 ct) Ø 27,00 mm

WAF1350.BA0820 Steel and gold 18 ct 52 diamonds (0,67 ct) Ø 32,00 mm

WAF1418.BA0812 Ø 27,00 mm

WAF141A.BA0813 10 diamonds (0,07 ct) Ø 27,00 mm

WAF141H.BA0813 23 diamonds (0,23 ct) Ø 27,00 mm

WAF141B.BA0813 45 diamonds (0,55 ct) Ø 27,00 mm

WAF1414.BA0812 Ø 27,00 mm

WAF1415.BA0813 10 diamonds (0,07 ct) Ø 27,00 mm

WAF1416.BA0813 45 diamonds (0,55 ct) Ø 27,00 mm

WAF1410.BA0812 Ø 27,00 mm

WAF1412.BA0812 Ø 27,00 mm

WAF1417.BA0812 Ø 27,00 mm

WAF1419.BA0813 10 diamonds (0,07 ct) Ø 27,00 mm

WAF1420.BB0814 Steel and gold 18 ct Ø 27,00 mm

WAF1424.BB0814 Steel and gold 18 ct Ø 27,00 mm

CAF2110.BA0809 Calibre 16 Ø 41,00 mm

CAF2111.BA0809 Calibre 16 Ø 41,00 mm

CAF2112.BA0809 Calibre 16 Ø 41,00 mm

CAF2120.BB0816 Steel and gold 18 ct Calibre 16 Ø 41,00 mm

AQUARACER AUTOMATIC CHRONOGRAPHS

WAF1425.BB0814 Steel and gold 18 ct 10 diamonds (0,07 ct) Ø 27,00 mm

WAF1451.BB0814 Steel and gold 18 ct 23 diamonds (0,23 ct) Ø 27,00 mm

WAF1450.BB0814 Steel and gold 18 ct 45 diamonds (0,55 ct) Ø 27,00 mm

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AQUARACER

CAF2010.BA0815 Calibre16 Day-Date Ø 43,00 mm

CAF2010.FT8011 Calibre 16 Day-Date Ø 43,00 mm

CAF2011.BA0815 Calibre 16 Day-Date Ø 43,00 mm

CAF2011.FT8011 Calibre 16 Day-Date Ø 43,00 mm

CAF2012.BA0815 Calibre16 Day-Date Ø 43,00 mm

CAF7110.BA0803 Calibre S Ø 41,00 mm

AQUARACER

AQUARACER

QUARTZ CHRONOGRAPHS

CHRONOTIMER

CAF1110.BA0804 Ø 41,00 mm

CAF1110.FT8010 Ø 41,00 mm

CAF1111.BA0803 Ø 41,00 mm

CAF1111.FT8010 Ø 41,00 mm

CAF1112.BA0803 Ø 41,00 mm

CAF7111.BA0803 Calibre S Ø 41,00 mm

TAG Heuer–The collection

ELECTRO-MECHANICAL CHRONOGRAPHS

CAF1010.BA0821 Ø 43,00 mm

TAG HEUER FORMULA 1

AQUAGRAPH

QUARTZ WATCHES

CAF1010.FT8011 Ø 43,00 mm

CN211A.BA0353 Calibre 60 Ø 42,00 mm

CN211A.FT8001 Calibre 60 Ø 42,00 mm

WAC111A.BA0850 Alarm Ø 41,00 mm

WAH1110.BA0850 Ø 41,00 mm

WAH1110.BT0714 Ø 41,00 mm

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WAH1111.BA0850 Ø 41,00 mm

WAH1111.BT0714 Ø 41,00 mm

WAH1112.BA0850 Ø 41,00 mm

WAH1112.BT0714 Ø 41,00 mm

WAC1214.BA0852 120 diamonds (0,75 ct) Ø 37,00 mm

WAC1214.BT0711 120 diamonds (0,75 ct) Ø 37,00 mm

WAC1214.FC6218 WAC1214.BC0843 120 diamonds (0,75 ct) Ø 37,00 mm

WAC1215.BA0852 120 diamonds (0,75 ct) Ø 37,00 mm

WAC1215.BT0711 120 diamonds (0,75 ct) Ø 37,00 mm

WAC1215.FC6219 WAC1215.BC0844 120 diamonds (0,75 ct) Ø 37,00 mm

WAC1216.BA0852 120 diamonds (0,75 ct) Ø 37,00 mm

WAC1216.FC6220 WAC1216.BC0845 120 diamonds (0,75 ct) Ø 37,00 mm

WAC1217.BA0852 120 diamonds (0,75 ct) Ø 37,00 mm

WAC1217.FC6221 WAC1217.BC0846 120 diamonds (0,75 ct) Ø 37,00 mm

WAC1218.BA0852 120 diamonds (0,75 ct) Ø 37,00 mm

WAC1218.FC6222 WAC1218.BC0847 120 diamonds (0,75 ct) Ø 37,00 mm

CAH1110.BA0850 Ø 41,00 mm

CAH1110.BT0714 Ø 41,00 mm

CAH1111.BA0850 Ø 41,00 mm

CAH1111.BT0714 Ø 41,00 mm

CAH1112.BA0850 Ø 41,00 mm

TAG HEUER FORMULA 1 CHRONOGRAPHS QUARTZ

WAC1219.BA0852 120 diamonds (0,75 ct) Ø 37,00 mm

WAC1219.FC6223 WAC1219.BC0848 120 diamonds (0,75 ct) Ø 37,00 mm

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CAC1311.BA0852 131 diamonds (0,83 ct) Ø 37,00 mm

CAH1113.BA0850 Ø 41,00 mm

CAH1113.BT0714 Ø 41,00 mm

CAC111D.BA0850 Chronotimer Ø 40,00 mm

CAC111D.BT0705 Chronotimer Ø 40,00 mm

SPECIALISTS

SPECIALISTS

PROFESSIONAL GOLF WATCH

PROFESSIONAL SPORTS WATCH

CAC1311.FC6220 131 diamonds (0,83 ct) Ø 37,00 mm

SPECIALISTS

SPECIALISTS

MICROTIMER

TAG HEUER SLR FOR MERCEDES-BENZ

CS111C.FT6003 Ø 45,00 mm

CAC111B.BA0850 Indy 500 Ø 40,00 mm

WAE1112.FT6008 h:37,50 mm l:36,70 mm

WAE1111.FT6004 h:37,50 mm l:36,70 mm

CAG2111.BAO253 Calibre 17 Ø 45,00 mm

CAG2111.FT6009 Calibre 17 Ø 45,00 mm

CAC1310.BAO852 131 diamonds (0,83 ct) Ø 37,00 mm

CAC1310.FC6219 131 diamonds (0,83 ct) Ø 37,00 mm

WAE1114.FT6011 h:37,50 mm l:36,70 mm

WAE1113.FT6004 h:37,50 mm l:36,70 mm

TAG Heuer–The collection

CAH1112.BT0714 Ø 41,00 mm

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TAG Heuer _Avant-Garde

BE PART OF THE AVANT-GARDE! By agreeing to send us some personal information, you will be helping us to know you better. In return, we will be happy to keep you informed about TAG Heuer activities. We regularly launch new models at the leading edge of innovation and create new links to the world of high-level sport. If you will take a few minutes to ďŹ ll out and return the attached reply card you can be sure of being included among the privileged group who receive important news before it becomes public and are always a step ahead. To register, visit www.tagheuer.com/avant-garde

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Photo credits ©: Steve McQueen and related rights ™/© of Chadwick McQueen & The Terry McQueen Testamentary Trust.© 1978 William Claxton/ MPTV.NET Used under license through Corbis Corporation.net © TAG HEUER, 2007 All rights reserved. No part of this publication may be reproduced in any form or by any means without the prior permission of TAG HEUER SA 6a, Louis-Chevrolet - 2300 La Chaux-de-Fonds - Switzerland TAG Heuer reserves the right to alter the technical specifications described and illustrated in this catalog at any time and without notice. Please consult your TAG Heuer retailer for the latest details concerning technical specifications.

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Tag Heuer Brochure 2008