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logo [proper logo usage]
PROPER LOGO USAGE To maintain consistency of your brand and the integrity of the logo, proper usage must be followed. The following outlines proper logo usage.
COLOR The logo is best represented on a solid color background. The ideal logo colors are Sugar Cane Jamaica blue, teal, and gray. helium creative
PHOTOGRAPH When using the logo on a photograph, make sure it is in a space without much distraction or interruption to the readability of the logo.
INVERSE When necessary, the logo can be used without the box. In this case, all text and markings will be in white. Rarely is the box ever used in white with charcoal text - only in very specific instances.
TAGLINE If the tagline becomes unreadable due to the background or photograph, use the version with the tagline in white.