THE 30’s
1959 Pucci launches a lingerie collection in Chicago and signs a contract with Formfit-Rogers mills
The Beginning
Emilio meets his future wife, Baronessa Cristina Nannini, in Rome
1935 Pucci designs the uniform for the Reed College Ski team
THE 60’s
THE 40’s
"Gee, if it fits the hanger that well, imagine what it could look like on me!”.
Let’s go retro. The original look.
(Marilyn Monroe)
1947 Pucci one-piece ski wear is photographed for the first time in Zermatt by Toni Frissell of Harper’s Bazaar magazine
1961 Emilio wins another Sports Illustrated Award
1948 Pucci’s Winter fashion is featured in a European Winter Fashion story
Marilyn Monroe becomes one of Pucci’s greatest
Emilio opens his first haute couture store in Isle of Capri’s Canzone del Mare. Initially swimwear made of stretch fabric as well as bold and brightly coloured silk patterned scarves
variety of Pucci items
fans (in fact, she was buried wearing one of his creations), and is photographed by George Barris in a
1963 The Sunday Times award in London
He was encouraged by Stanley Marcus (Neiman Marcus) to use his designs on blouses
Emilio wins a seat in the Italian Parliament representing the Florence constituency (he maintained
1949 The first boutique in Rome is opened
this seat until 1972)
THE 50’s
1965 The End of the Plain Plane – Pucci designs new uniforms for the hostesses of Braniff Airways (a collabo-
"The merit of originality is not novelty; it is sincerity”.
ration which was maintained until 1974) 1968 Barbie has versions of all Braniff uniforms
(Thomas Carlyle)
1954 Emilio receives the Neiman Marcus Award during a ceremony held in Dallas
1967
1955 Sports Illustrated Award & The Burdines Fashion Award
1968
Another Neiman Marcus Award
Pucci wins the Milan Industrial Design Award
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