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hmm industrial design + creative engineering


ABOUT ME SURF SKATEBOARD OTHER PROJECTS TOOLBOX


Hi.


ABOUT ME


My name is Héctor Martinez Madrid. I am 23 years old and I am from Vitoria – Gasteiz, a small city on the Basque Country, in the north of Spain. Since I was a child I like design and new technologies so when I finished the A level in the school I went to the college to study a Telecommunications and Computer Systems. Practice was the base of the learning process and I felt very confortable working in class. After finishing the class part I went to Cork, Ireland, to complete an internship for the course at DBM Comms; an integrated fiber optic systems company. Here I was working for almost six months. It was a very successful experience but I decided to move back to Spain. In summer I spent 3 months in San Diego California and when summer ended I enrolled in Telecomunications degree at University of Basque Country in Bilbao. After two years I was demotivated because it was not really what I wanted to study. Everything was theoretical and there was no practice and I felt that I did not learnt what I expected to. The next year I was deciding between going to San Francisco to study an “App Design and Development for Apple devices”-course or going to study a degree in Engineering in Industrial Design. Finally I decided to start studying at Elisava (School of Design and Engineering) in Barcelona. Some friends had already studying there and I had good references, and it met all of my requirements. It is an engineering oriented design school full of practice to get prepared, and not only in a theoretical way. Now I have finished half of the degree and I notice that I like the degree more than I thought.

Board sports are other of my hobbies and I have been practicing skateboarding, surfing and snowboarding since I was 16 years old. Moreover, I am developing a sustainable clothing line using organic cotton and bamboo fibers and in my spare time I shape surfboards. Like you can see in my portfolio, I try to focus all my projects to skateboarding and surfing development. In two years I will finish the degree and I would like to start working in something related to surfing R&D to create more sustainable and better designed products for board sports development. I think Swinburne is one of the best universities for prototyping, manufacture processes and material-science and it also complements my study here at Elisava, where eco-friendly design is focused on respect and care is really present. My personal opinion is that it would be fantastic because I love travelling and meet a new countries and their culture and lifestyle. And at the same time, the companies that co-operate with your university would benefit my professional career and I would gain experience relative to my studies. related to my professional career. In conclusion, I’m highly motivated to go to Swinburne to complete and improve my skills is a great opportunity for me and I thank you for the chance you offer me. Thank you for your attention, Héctor Martínez Madrid


SURF


“Out of water, I am nothing” Duke Kahanamoku


ORGANIC SURFING WAX Material selection project for 2nd year at university. I decide to change surf wax materials because it is a no renewable source and because of the pollution it produces. Paraffin is a petroleum derivative and I propose to use beewax with turpentine, green plantain starch and plantain oil. In addition, petroleum oil is absorbed by beewax and heavy metals like nickel, lead and chromium are eliminated from the sea by green plantain. Nowadays I surf trying it to obtain the best mixture for maximum grip in different water temperatures and offer a varied selection of surfing wax.


Three-wax cardboard pack

OSW base with Indoek case


ORGANIC SURFING WAX Plantain starch

70% 15%

Turpentine

10%

Plantain oil

5%

Beewax honeycomb

Main ingredient of OSW.Ingrediente principal de OSW. It gives texture to the final product to use it easier

Green plantain dehydrated and milled. It gives stickiness to the wax mix.

Got from cooking the plantain peels. It makes the wax softer.

It is a fluid obtained by the destilation of resin from trees. It makes the wax more sticky.


ORGANIC SURFING WAX BENEFITS It is a significant improvement over other competing products. Waxes that are used today are composed of paraffin and petrolatums. A non-renewable resource and environmentally harmful. Furthermore, beeswax absorbs the oils dissolved in water and bananas help to remove heavy metals such as nickel, chromium and lead. It is completely organic, biodegradable and its energy consumption for production is negligible compared to competing products.

WATER TYPE WAX

OSW

OSW

TROPIC

COOL

OSW BASE

OSW

OSW

WARM

COLD


ORGANIC SURFBOARD University project to help Tito Alonso to develop his final degree project consisted on redesigning a surfboard and a wetsuit to make them more enviromentaly friendly. Firstly I did a material selection and then I made the first prototype to try its mechanical properties.


Cloud Surfing Lab. workshop


TWO BOARDS PER SURFER

87,000 SURFERS

MEDITERRANEAN SURF LIFESTYLE

75%

TRADITIONAL CONSTRUCTION FOOTPRINT PU FOAM + SURFBOARD 3% FIBERGLASS + KG OF CO 2 POLYESTER RESIN =

MANUFACTURING + REPAIRS + DISPOSAL =

190

100

22%

KG OF CO 2

AIR TRAVEL

CAR TRAVEL

10 TONS OF CO2 PER YEAR


TEMPERATURE º º 24 C 16 C

CATALONIAN SHORE 2012

MIN. WATER TEMPERATURE

MAX. WATER TEMPERATURE

5ºC

32ºC

MIN. OUTDOOR TEMPERATURE

MAX. OUTDOOR TEMPERATURE

20.0º C 10.0 ºC JAN 8.9º C

FEB 10.0 ºC

MAR 11.3 ºC

APR 13.1ºC

MAY 16.3 ºC

JUN 20.0º C

JUL 23.1º C

AUG 23.7 ºC

SEP 21.1 ºC

OCT 17.1 ºC

NOV 12.6 ºC

DEC 10.0º C


CATALONIAN SHORE 2012

WIND & WAVES There is no swell in mediterranean sea, so waves are always generated by wind

58% 41.5%

45 DAYS WITH NE / E WIND

32 DAYS WITH SE / E / SW WIND

twentytwo DAYS WITH WIND OR STRONG WIND

surfeable

95 days

3.1 m HIGEST WAVES


SURFBOARD

NOSE

wide nose to have more surface in contact with water

DESIGN

ROCKER low rocker to gain speed

HEIGHT: 6’0 WEIGHT: 170 lbs EXPERIENCE: intermediate

OUTLINE paralel/continuous

RAILS round rails to adapt better to the wave

STANCE: regular

HEIGHT: 0.8 - 1.6 WAVES: barrel SEA BOTTOM: sand

FINS

three fin system

ROUND TAIL

to gain speed and turn

RAILS sharp rails to turn easily


PLA

FLAX

BIO RESIN

BioFoam is a new biodegradable EPS. This environmentally friendly material is made from plant and vegetable waste. It has a different environmental profile over traditional oil based plastics. After use, the BioFoamŽ product can be remoulded into a new product like EPS and it has additional end of life options. It can be completely biodegraded, composted or used for feedstock for recycling with no mechanical properties loss. Being designed for the environment' implies there is no chemical waste, which complies with the so called ‘Cradle to Cradle' principles.

It is known because of its strenght and flexibility. Moreover this fiber has been used in sustainable building construction. It cames from the stem of flax plant and has similar properties. It is soft and it is possible to get long fibers. The main difference between flax and glass fibers is that the first one absorb more resin.

The Benchmark criteria for surfboard resin is 15% biological carbon content and low Volatile Organic Compounds (VOCs). The use of biological feedstocks in resin reduces the use of petroleum and significantly reduces the lifecycle CO2 footprint of the resin. The presence of low VOCs is a significant health benefit to the workers building the surfboards, due to reduced toxicity of materials.

FOAM

FIBER

NON-VOC EPOXY

EUROLEAF


SUPPLY

RAW MATERIAL

NETHERLANDS CALIFORNIA SPAIN BRAZIL FRANCE SOUTH AFRICA AVERAGE: 9500 KM AVERAGE: 900 KM

100%

20%

ULTIMATE WASTE

TRADITIONAL CONSTRUCTION

0% PART RECYCLED 200%

150%

ULTIMATE WASTE

NEW PROPOSAL CONSTRUCTION

100%

STRENGTH

200%

100%

DAMPING

200%

100%

LIGHTNESS

100%

50%

0%

120% 0%

50%

100%

80% PART RECYCLED

150%

200%


SURF GRIP Project done during first two months of 2013 in Elisava. I tried to change surf grip material, EVA, for other with less CO 2 emissions and organic lifecycle. Finally I decided cork it is the best option. This new redesigned grip is the one that I usually use.


Cork grip on my surfboard

AutoCAD plan


DIFFICULTIES In high developed areas like Europe and North America plastic consumption has grown very fast. Surf grip lifecycle is very short and the waste generated is not processed correctly. They are manufactured from EVA foam and many times material recovery system is expensive and it is easier manufacture new ones. For that reason I propose a new redeUntil 1970 people used paraffin to surf sign to fit it to the currently customers easily and be able to control the board. needs respecting the enviroment and Tom Morey developed a sticky spray optimizing production preocesses. with the same function but the real development started using PU foam over the board. Over time, this idea was changing to the first surf grip called Astrodeck. Nowadays there are a lot of brands with different colours and The solution is to redesign the surf grip shapes which are designed specially for maintaining its shape so that the a better control. savings in raw material and energy is considerable. The reliefs helps the surfer to hold on to the table, but you can get the same effect by removing more material creating again, a difference of height.

HISTORY

CORK SURF GRIP

PRODUCT PROPOSAL


MANUAL EXTRACTION After analize the surf situation I can say that it is a petroleum-dependence sport. It is a no renewable source so the best option it is try to find new material. Cork is natural, renewable, biodegradable and recyclable and Spain is the first producer in the world

CLEANING CUT

RESILIENCE The surf grip needs to absorb energy to adapt the surface to the foot

BAKE

FLATTEN

9-14 200

years to regenerate the bark

HIGH COEFFICIENT OF FRICTION Necessary to avoid sliding between surfaces IMPERMEABILITY To avoid humidity and water damage the grip and mantain all their mechanical properties EASYLY PROCESSABLE The easier you can process the material, the cheaper it is.

years life average


150 2500 25% 30% companies

employees

ANDALUCIA

85% european production

world cork oak forests

EXTREMADURA GEOGRAPHY

CATALUNYA

world production


ENERGY CONSUMPTION

CO2 CONSUMPTION WHILE GROWING

CO2 EMMISION WHILE MANUFACTURING

COST OF MANUFACTURING

200% 100%

EVA CORK

0% EVA

CORK

DESERTIFICATION STOPPER

ENVIROMENTAL BENEFITS

WILD LIFE CONSERVATION FORESTS CONSERVATION

EVA CORK

EVA CORK

WATER SUPPLY

AVOID FIRES


CLOUD SURFING LAB. Personal job consisting on developing surfing hardgoods like fins, surfboards and grips using engineering knowledge and changing traditional materials and shapes to improve their porperties.


Different steps during making process


BOMAKAI Bomakai was established in 2009. It is a surfstyle organic clothing brand. The name come from a derivative of a hawaiian word that means “good luck�. Because of the university, growth was blocked but I have already done two more collections and a bigger budget prepared. Clothes are manufactured with organic cotton and bamboo fiber.


Eco Labels

Bomakai label

Bomakai decal


PUKAS SURF Graphic design project for Pukas Surf. The T-shirt is my suggestion for the brand, not a commercial one. Moreover, I prepared several wallpapers for different surf conference teached by Pukas professional shapers.


Photographies from Pukas edited by me

T-shirts with the photographies


Conferences offered by Pukas shapers related to how they make Pukas surfboards.


SKATEBOARD


“If you fall down seven times, get up eight“ Anonymous


PAGOA DECKS Retro skateboarding is coming back again using flat and long boards made in one piece of solid oak. I have designed 20 unique boards with two different shapes and several colors and styles. The wood used comes from basque forest and Pagoa is the name of beech in Basque Handcrafted skateboards without concaves to surf on asphalt. They are sold with 86mm trucks and 56mm soft wheels.


Jay Adams, Dogtown


GASTEIZ, EUK

ESTABLISHED 2013

SURF THE CITY


RESKATE PROJECT One day I was walking along the street and I found an old skateboard deck. It was broken but I decided to take it and reshape it at home. When I finished the board some friends gave me 16 more decks. Then I started to make recycled skateboards with different shapes and paints. They are very simple and retro style. This product focuses from an environmental point. The skateboards lose its shape due to use. Use this decks for smaller decks allow extending the material life cycle. Moreover, the waste left is used to create bracelets and necklaces which are also handmade.


collect used skateboards

cut a new outline

use the waste to create new products

sand and decore the boards


OTHER PROJECTS


“A design isn’t finished until somebody is using it” Brenda Laurel


LOGOTYPES Those are logotypes that I have been done during university years, acordding to the style of products that they represent. 1) Bomakai Surfing Apparel 2) Pagoa decks 3) SPI Safe Mountanin 4) Womper RC Team Logo


1)

2)

SISTEMA DE PROTECCIÓN INTELIGENTE 3)

womper 4)


iOS APPS It is also interesting for me mobile apps. I have done an iOS developer program in Pompeu Fabra University. Moreover I have Java and C++ knowledge very useful for iPhone and Macintosh apps.


Elisava app logos

“log in� campus page

campus front page


PAINTED CITY I lived in Vitoria - Gasteiz for 20 years and I love it. In 2012 Vitoria was selected as European Green Capital. Then, the city hall decided to restore some buildings from old part of the city counting on the help of art & desing school and the result is those photos I took last summer.


Herreria St, 70

Canton de la Soledad

ZapaterĂ­a St, 76

Barrancal St, 20


WOMPER RC SAILBOAT Interuniversity rc project competition. Every team had to plan, design, simulate, build and race with the sail boat. Six people team was made for this project. It was built using carbon fiber and fiberglass to make it resistant and light.


Womper Team


Three subdivisions of the main project to design the boat. Electronics: Radio control system, servo motors, batteries and receiver Direction system: Hull, keel, tiller, deck Propulsion system: Sails, mast, ropes.

design


The first step was cut the mould in 3D to built the hull. Then, we installed all the electronics inside the hull. To continue, we closed the deck and started building the sails Finally we installed all the propulsion system and tried it.

making


RESNOW SHOP A snowboard specialized shop from Vitoria - Gasteiz order me the grafic design for opening date. Moreover, I have prepared photographies for the website and social networks and a solid 3D wood logo showed in the shop.


Resnow shop main entrance


3D Wood logo

Business card


Discount flyer

Opening poster


TOOLBOX


Rookie Microsoft Windows Apple Mac OS Microsoft Office Apple iWork AutoCAD 2007-2012 PTC Creo 2.0 X Code / SDK Developer Adobe Photoshop Adobe Illustrator Adobe Indesign Adobe Flash

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industrial design + creative engineering

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