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IGNITE: THE MEDIA STRATEGY
Our Multi-Pronged Media Strategy
Substack: This space will serve as the digital hub for Hearth Matters, presenting in-depth articles on our vision, research, and other relevant topics, and engaging our community in thoughtful discourse.
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Social Media Engagement: We’ll harness the power of platforms like TikTok, Twitter and Facebook to expand our reach, share updates, stimulate discussion, and strengthen our online community.
Podcast (Hearthcast): Our podcast to engage audiences in conversations about Hearth Matters, featuring guest experts, documenting Erin's journey, and sharing Kathryn's wisdom.
Strategic Partnerships: We’ll establish collaborations with aligned influencers, organizations, and media outlets to spread our message and expand our influence.
Speaking Engagements: Telling our story at key events and forums to personally share our vision, stimulate direct action, and inspire change.
Books and Documentary: Long-form content such as books and eventually a documentary will provide a thorough examination of our vision and mission, making our cause accessible to a wider audience.
Through this focused multi-channel approach, Hearth Matters aims to engage audiences in meaningful dialogues about the future of Home, rallying support for our vision of a flourishing human society.
