MOTIVATION
STEP INTO Your Power HOW A DEVASTATING DECADE-LONG PRIVATE ORDEAL INSPIRED A DYNAMIC BUSINESSWOMAN TO HANG UP HER CORPORATE HAT AND DEVOTE HERSELF TO INSPIRING AND EMPOWERING OTHERS TO BE THEIR BEST SELVES
By JENNI GILBERT
After nearly 20 years, in April 2019 powerhouse PR Tory Archbold staged her last big-name brand event, launching actress Drew Barrymore’s Flower Beauty makeup range. She decided literally that day – surveying the star-studded success of the scene at Icebergs restaurant, overlooking Bondi Beach on a spectacular sunny day – that it was time to step onto a new path.
“Believe in yourself. Once you hold the key to your inner belief, it unlocks everything.”
The very next day, after dropping Drew at the airport, Tory put moves in motion to start winding up her business, Torstar Communications, and make plans for her next incarnation, Powerful Steps.
truly meant to be.
“Working with some of the world’s top brands, celebrities and influencers throughout my Torstar career, I preferred to be the girl in the little black dress who made things happen behind the scenes,” Tory tells Thrive. “But my gut had been telling me for a couple of years, after the experience I had been through in my personal life [more of that shortly], I had another career in me, to help other people empower themselves; to become who they’re 38 | THRIVE #3
“A few weeks after Drew’s visit, I launched a mentoring and public speaking business, Powerful Steps, and a new life journey began.” Tory brings her skills as an inspiring yet grounded speaker to empower audiences to be and present their best selves. Her first piece of advice: “Believe in yourself. Once you hold the key to your inner belief, it unlocks everything.” It’s a lesson she has lived by – and one she’s teaching daughter Bella, 15.
