Sleep more, stress less

Breaking the endless loop of stress, overwhelm and poor sleep.

Stress is an integral part of human biology. Stress hormones play a critical role in almost every organ system and are crucial for maintaining our circadian rhythm.

Under normal circumstances, our primary stress hormone - cortisol - peaks in the morning and decreases across the day to help us prepare for bed. Under prolonged stress, this daily cortisol pattern can become dysregulated, causing cortisol to rise inappropriately in the eveningpreventing a good night's rest.

Chronic stress messes with our internal clock, which tells us when to be alert and when to sleep. Constant stress can reduce the quality and quantity of sleep we get, hindering deep sleep and rapid eye movement (REM)the two stages of sleep that are most important for our well-being. Consequently, insufficient amounts of quality sleep can negatively impact our reactivity to stress and can drive us to experience more negative emotions.

Stress and sleep have a somewhat reciprocal relationship in which high-stress levels can lead to challenges with sleep, and insufficient sleep quality can lead to more stress reactivity and feelings of overwhelm - which can be a bit of a catch-22.

As vital as stress is for us, too much stress can negatively impact every aspect of our health and well-being. This is why it is critical to address stress for all aspects of our well-being and highlights the importance of mitigating daily stressors to foster deep sleep and circadian balance.

If you battle with sleep - BePure Deep Sleep is here to help. This carefully designed blend of herbs and nutrients were created to nurture and support a good night's sleep and leave you feeling calm, refreshed, and ready to tackle the next day. If you battle with daily stressors and overwhelm - meet BePure InnerCalm, containing key stress-supporting nutrients, combined with kava and passionflower to support your day with a sense of calm, when you need it the most.

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