142 (HCI+ISE)
ference. Through this trusted guide, drawing from information about you on the cloud, you can see the effects of your past behaviors on environments and animals. If you went out and did a beach sweep in the past, now when you loo at beach-related species it would say, “Hey, remember when you went out on that beach sweep? You helped animals like this.”
Shedd Aquarium team
If you are particularly interested in an animal you can learn action steps you could take at home, and there would be follow-through with that. You can get connected to others who want to join in and you can share your action steps. All of this goes with you beyond the visit, and information gets tracked back to the aquarium to generate excitement and interest in other visitors. A lot of conservation organizations will use pledges (e.g., I’m going to conserve water, I’m going to do beach clean-ups once a year with my family). What if some animal that you spent a lot of time looking at when you were at the Shedd were to pop up on your Facebook feed or your Google Glass device saying, “Hey, you’re brushing your teeth, maybe you should turn off that water!” That dynamic animal that you connected with at the aquarium serves as a reminder of that experience
or emotional connection to help you follow through on decisions you made. This would feed back into the overall system at the Shedd so that as a guest you would be able to see that 150 people have done these actions on behalf of this animal.
No Matter What...Wonder Target 6: No Matter What • ALWAYS allow space, time for contemplation... socialization....exploration.... • AND SPONTANEOUS MOMENTS OF WONDER
Finally, we would always want to allow time for contemplation, for socialization, and for exploration outside of these other experiences, and for those spontaneous moments of wonder. We had a woman come through who was cutting a colleague’s hair who said, “I never knew before I came to the Shedd that a seahorse was not a mythical animal, and then I rounded the corner and saw it.” We want to be able to not have everything so tightly controlled that you can’t have those spontaneous moments.