FY
M A R K E T I N G
22 TIMELINE SEPTEMBER
MARCH
All Programs Continuing Education Medical Assistant Pharmacy Technician
All Programs Dental Assisting Surgical Technology Medical Biotechnology
OCTOBER
APRIL
All Programs Health Information Technology Medical Assistant Pharmacy Technician
All Programs Histologic Technician Medical Laboratory Technician Medical Biotechnology
NOVEMBER
MAY
All Programs Endoscopy Technician Medical Laboratory Technician Histologic Technician
All Programs Continuing Education Health Information Technology Medical Biotechnology
DECEMBER
JUNE
All Programs Continuing Education Nursing ADN
JANUARY
All Programs Surgical Technology Sterile Processing Medical Biotechnology
FEBRUARY
All Programs Endoscopy Technician Nursing LVN Medical Biotechnology
All Programs Dental Assisting Endoscopy Technician Medical Laboratory Technician Medical Biotechnology
JULY
All Programs Histologic Technician Medical Laboratory Technician Pharmacy Technician Medical Biotechnology
AUGUST
All Programs Health Information Technology Histologic Technician Medical Assistant Medical Biotechnology
FY22 Marketing Timeline (January-April)
JANUARY TARGET PROGRAMS ALL Programs Surgical Technology
FBISD
Sterile Processing
Medical Biotechnology
Medical Assistant Health Information Technology Pharmacy Technician
PRINT AD
PUBLISHED ADS SOC MEDIA VIDEO AD FB Lead-Ad
Hou Chron: Hero Banner, Sidebar Dig Ad
FB Lead-Ad Facebook Post, District Paid Ad SM Posts SM Posts SM Posts
(no HMT ads)
FEBRUARY
YouTube Commercials: LVN, SRGT TARGET PROGRAMS ALL Programs
PRINT AD
Boosted FB Carousel
Endoscopy Technician
Nursing, LVN
HMT | 1/4 Page
Medical Biotechnology
HMT | 1/2 Page
Surgical Technology (2/3-3/2)
Sterile Processing Occupational Therapy Assistant
PUBLISHED ADS SOC MEDIA VIDEO AD
FB Lead-Ad
FB Lead-Ad (medical center only)
NCM/Comcast Video (1/31-4/24) YT Comm_Lorena Run: 2/16-3/15
YT Comm_CReed Run: 2/3-3/2
SM Posts SM Carousel
MARCH
YouTube Commercials: HSc, DNTA
PRINT AD
PUBLISHED ADS SOC MEDIA VIDEO AD
ALL Programs
HMT | 1/2 Page
FB/Insta Carousel
Dental Assisting
HMT | 1/4 Page
FB Post
Surgical Technology
FB Post
Medical Biotechnology
FB Lead-Ad
TARGET PROGRAMS
Human Service Technology Diagnositc Medical Sonography Physical Therapist Assistant Nuclear Medicine Technology Medical Scribe Respiratory Therapy
YT Comm_Lorena, NCM/Comcast Video (1/31-4/24) *YT Comm_Zion YT Comm_Lorena Run: 2/3-3/2
SM Post SM Post SM Post SM Post SM Post SM Post
APRIL YouTube Commercials: HLAB, MLAB TARGET PROGRAMS
PRINT AD
Medical Biotechnology
HMT | 1/4 Page*
Medical Laboratory Technician
ALL Programs
Histologic Technician Diagnositc Medical Sonography Radiography Nuclear Medicine Technology Computed Tomography Human Service Technology-CPS Dental Hygiene
PUBLISHED ADS SOC MEDIA VIDEO AD
HMT | 1/2 Page
FB Boosted Post
*YT Comm
Lead-Generated Ad
SM Post SM Post SM Post SM Post SM Post SM Post Layout 1