Design –, brand –, designer management...
Indhold Diskurskamp....................................................................................................................... 3 Begrebsforvirring eller differentiering?.................................................................. 3 En søgning efter definitioner ...................................................................................... 4 Metode.................................................................................................................................. 5 National Geographic Society....................................................................................... 7 NGS. Operationel DM....................................................................................................... 8 NGS. Funktionel DM......................................................................................................... 8 NGS. Strategisk DM......................................................................................................... 10 Design Management og Brand Mangement........................................................11 Hvorfor opstår behovet for endnu en diskurs? ..................................... 11 NOTER.................................................................................................................................. 13
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