Iconics
Our biggest shake-up yet As game changers, we’re constantly looking for ways to reinvent fashion for a better world – making sure our garments are the best they can be, whilst evolving with your needs. Our new iconics range signals one of our biggest shake-ups yet. It’s the result of two years of in-depth research and development based on thousands of tests, discussions with our customers, retail trends across key global cities, and innovation in the apparel decoration industry. This uplifted range is a testament to our relentless quest for quality, and the love we pour into the development of our garments. For you, we reset the standards.
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Introducing our Iconics 2.0 → Modernised fits → Natural & fresh handfeel → Exceptionally vibrant and deep colours → Elevated attention to detail → All iconics sweatshirts are 100% organic cotton
Iconics Mid-Light → Premium quality for everyone → Lighter-weight fabrics → Vibrant shades and core colours → Timeless fits for every occasion
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Our Iconics 2.0 → Our relentless quest for quality led us to reset the standards of our iconics. After two years of in-depth research and development we’re proud to reveal our uplifted iconics. → Modernised look & feel → Handfeel full of character → 100% organic cotton fabric → Elevated attention to detail → Perfected decoration results → Exceptionally vibrant and deep colours → Fabric and colour alignment across styles → Mini Iconics 2.0 in line with Iconics 2.0
Discover our Iconics 2.0 6
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Description Set-in sleeve 1x1 rib at neck collar Inside back neck tape in self fabric Twin needle topstitch at sleeve cuff and hem
Key upgrades New Rib slightly wider on collar Sleeve length: + 2.5cm Sleeve cuff slightly wider Half chest: + 1.5cm Body length: + 1cm
Fabric & Composition Single jersey, 100% cotton - organic ring spun combed
Total Look Crewneck → Changer 2.0 Hoodie → Cruiser 2.0 Bottoms → Mover 2.0
.16 .20 .28
Family Look Women → Stella Muser Kids → Mini Creator 2.0 * Babies → Baby Creator *
.12
* Discover these products on our website or lookbook
New style
Iconic
Creator 2.0
STTU169
The iconic unisex t-shirt Medium fit 8
XXS - 5XL*
180 GSM 9
New style
Iconic
Creator 2.0 STTU169 The iconic unisex t-shirt
Medium fit
XXS - 5XL*
180 GSM
Whites
White C001
Off White C018
Vintage White C504
Natural Raw C054
Black C002
India Ink Grey C715
Anthracite C253
Khaki C223
Green Bay C144
Glazed Green C036
Stargazer C702
Aloe C089
Worker Blue C088
Purple Love C115
New
New
Lavender C063
Blue Soul C149
Aqua Blue C145
Bright Blue C053
French Navy C727
Red Brown C116
Burgundy C244
Red C004
Bubble Pink C129
Cotton Pink C005
New
New
Fraiche Peche C101
Fiesta C143
Nispero C142
Spectra Yellow C204
Ochre C048
New Heather Grey C250
Cool Heather Grey C146
Dark Heather Blue C652
Colours New
New
New
New Latte C112
Desert Dust C028
Essential heathers
Dark Heather Grey C651
Mid Heather Grey C650
Special heathers New Eco-Heather C147
Jade is 175 cm wearing Creator 2.0 in Eco-Heather, size XS
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Shanon is 180 cm wearing Creator 2.0 in Eco-Heather, size M
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4XL and 5XL available in selected colours. Please check our website for availabity
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Description Set-in sleeve 1x1 rib at neck collar Inside back neck tape in self fabric Narrow twin needle topstitch at sleeve cuff and hem
Fabric & Composition Single jersey, 100% cotton - organic ring spun combed
Total Look Crewneck → Changer 2.0 Hoodie → Cruiser 2.0 Bottoms → Mover 2.0
.16 .20 .28
Family Look Unisex → Creator 2.0 Kids → Mini Creator 2.0 * Babies → Baby Creator *
.8
You Might Like Women T-shirt → Stella Serena Women T-shirt → Stella Isla * Women T-shirt → Stella Nova *
.37
* Discover these products on our website or lookbook
New style
Iconic
Stella Muser
STTW172
The iconic women’s t-shirt Medium fit 12
XS - XXL
180 GSM 13
New style
Iconic
Stella Muser STTW172 The iconic women’s t-shirt
Medium fit
XS - XXL
180 GSM
Whites
White C001
Off White C018
Natural Raw C054
Black C002
Anthracite C253
Khaki C223
Green Bay C144
Stargazer C702
Lavender C063
French Navy C727
Worker Blue C088
Blue Soul C149
Burgundy C244
Red C004
Bubble Pink C129
Fraiche Peche C101
Nispero C142
Colours New
New Purple Love C115
New
New Aqua Blue C145
New
New Fiesta C143
Cotton Pink C005
New
Essential heathers New Heather Grey C250
Cool Heather Grey C146
Special heathers New Eco-Heather C147
Kenia is 171 cm wearing Stella Muser in Natural Raw, size M
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Description 1x1 rib at neck collar, sleeve cuff and bottom hem Inside back Self fabric Half moon at back neck Single needle topstitch at neck collar 2 needle topstitch centred on seam at hem, cuff and armhole
Key upgrades New Deeper rib at collar Dropped shoulder Half chest: + 6cm Body length: + 1cm Deeper rib at hem and cuff
Fabric & Composition Brushed sweatshirt, 100% cotton - organic ring spun combed
Total Look T-shirt → Creator 2.0 Bottoms → Mover 2.0
.8 .28
You Might Like Hoodie → Cruiser 2.0 Zip-thru hoodie→ Cultivator 2.0
.20 .24
Family Look Kids → Mini Changer 2.0 * Babies → Baby Changer * * Discover these products on our website or lookbook
New style
Iconic
Changer 2.0
STSU178
The iconic unisex crew neck sweatshirt Medium fit 16
XXS - 5XL*
350 GSM 17
New style
Iconic
Changer 2.0 STSU178 The iconic unisex crew neck sweatshirt
Medium fit
XXS - 5XL*
350 GSM
Whites
White C001
Off White C018
Natural Raw C054
Black C002
India Ink Grey C715
Anthracite C253
Nispero C142
Latte C112
Desert Dust C028
Khaki C223
Green Bay C144
Glazed Green C036
Stargazer C702
Aloe C089
Worker Blue C088
Lavender C063
Blue Soul C149
Aqua Blue C145
Bright Blue C053
French Navy C727
Red Brown C116
Burgundy C244
Red C004
Bubble Pink C129
Cotton Pink C005
Fraiche Peche C101
Fiesta C143
Heather Grey C250
Cool Heather Grey C146
Colours New
New
Ochre C048
New
New
New
New
New
New
Essential heathers New Dark Heather Grey C651
Special heathers New Eco-Heather C147
Shanon is 180 cm wearing Changer 2.0 in Green Bay, size M
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4XL and 5XL available in selected colours. Please check our website for availabity
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Description Double self fabric lined hood Drawcords with closed end metal tipping and metal eyelets Self fabric half moon at back neck 1x1 rib at sleeve hem and bottom hem
Key upgrades New Dropped shoulder Half chest: + 5cm New drawcords with closed tipping Body length: + 1cm Deeper rib at hem and cuff
Fabric & Composition Brushed sweatshirt, 100% cotton - organic ring spun combed
Total Look T-shirt → Creator 2.0 Bottoms → Mover 2.0
.8 .28
You Might Like Crewneck → Changer 2.0 Zip-thru hoodie → Cultivator 2.0
.16 .24
Family Look Kids → Mini Cruiser * Babies → Baby Cruiser * * Discover these products on our website or lookbook
New style
Iconic
Cruiser 2.0
STSU177
The iconic unisex hoodie sweatshirt Medium fit 20
XXS - 5XL*
350 GSM 21
New style
Iconic
Cruiser 2.0 STSU177 The iconic unisex hoodie sweatshirt
Medium fit
XXS - 5XL*
350 GSM
Whites
White C001
Off White C018
Natural Raw C054
Black C002
India Ink Grey C715
Anthracite C253
Nispero C142
Latte C112
Desert Dust C028
Khaki C223
Green Bay C144
Stargazer C702
Aloe C089
Worker Blue C088
Purple Love C115
Lavender C063
French Navy C727
Red Brown C116
Fraiche Peche C101
Colours New
New
Ochre C048
New Glazed Green C036
New
New
New
Blue Soul C149
Aqua Blue C145
Bright Blue C053
Burgundy C244
Red C004
Bubble Pink C129
Cotton Pink C005
Mid Heather Grey C650
Heather Grey C250
Cool Heather Grey C146
New
New
New Fiesta C143
Essential heathers New Dark Heather Grey C651
Special heathers New Eco-Heather C147
Camille is 178 cm wearing Cruiser 2.0 in Cool Heather Grey, size M
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4XL and 5XL available in selected colours. Please check our website for availabity
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Description Double self fabric lined hood Drawcords with closed end metal tipping and metal eyelets Self fabric half moon at back neck 1x1 rib at sleeve hem and bottom hem
Key upgrades New Dropped shoulder Half chest: + 5cm New drawcords with closed tipping Body length: + 1cm Deeper rib at hem and cuff
Fabric & Composition Brushed sweatshirt, 100% cotton - organic ring spun combed
Total Look T-shirt → Creator 2.0 Bottoms → Mover 2.0
.8 .28
You Might Like Sweatshirt → Changer 2.0 Hoodie → Cruiser 2.0
.16 .20
Family Look Kids → Mini Cultivator 2.0 * Babies → Baby Connector * * Discover these products on our website or lookbook
New style
Iconic
Cultivator 2.0
STSU179
The iconic unisex zip-thru hoodie sweatshirt Medium fit 24
XXS - 5XL*
350 GSM 25
New style
Iconic
Cultivator 2.0 STSU179 The iconic unisex zip-thru sweatshirt
Medium fit
XXS - 5XL*
350 GSM
Whites
White C001
Natural Raw C054
New
New
Black C002
Anthracite C253
Nispero C142
Latte C112
Khaki C223
Glazed Green C036
Stargazer C702
Aloe C089
Worker Blue C088
Burgundy C244
Red C004
Colours
New Green Bay C144
New
New
Purple Love C115
Blue Soul C149
French Navy C727
Heather Grey C250
Cool Heather Grey C146
Cotton Pink C005
Essential heathers New Dark Heather Grey C651
Virgile is 188 cm wearing Cultivator 2.0 in Nispero, size L
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*
4XL and 5XL available in selected colours. Please check our website for availabity
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Description Round drawcords in matching body colour Closed end metal tipping Buttonhole drawcord exit eyelets Pocket bags in self fabric and single jersey
Key upgrades New Waist: - 1cm New construction of waistband Thigh: + 2cm New drawcords with closed tipping Inseam front pocket Larger and deeper rib at hems
Fabric & Composition Single Jersey, 100% Cotton - Organic ring spun combed
Total Look T-shirt → Creator 2.0 Crewneck → Change 2.0 Hoodie → Cruiser 2.0
.8 .16 .20
Family Look Kids → Mini Mover 2.0 * Babies → Baby Tumbler * * Discover these products on our website or lookbook
New style
Iconic
Mover 2.0
STBU185
The iconic unisex jogger pants Medium fit 28
XXS - 3XL
350 GSM 29
Camille is 178 cm wearing Mover 2.0 in French Navy, size M
Kenia is 171 cm wearing Mover 2.0 in Latte, size S
New style
Iconic
Mover 2.0 STBU185 The iconic unisex jogger pants
Medium fit
XXS - 3XL
350 GSM
Whites
Natural Raw C054
Colours New Black C002
French Navy C727
Stargazer C702
Khaki C223
Latte C112
Essential heathers New Heather Grey C250
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Cool Heather Grey C146
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Our Iconics Mid-Light → Our Iconics Mid-Light bring a new focus to lighter-weight fabrics. Finding iconic styles that are perfectly suited for mid-season, as well as warmer climates and specific purposes just became easier. → Premium quality for everyone → Timeless fits for every occasion → A mix of vibrant shades and core colours
for a wide range of purposes
Discover our Iconics Mid-Light
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Iconic Mid-Light
New style
Crafter STTU170 The iconic mid-light unisex t-shirt
Medium fit
XXS - 5XL*
155 GSM
Description
Fabric & Composition
Set-in sleeve 1x1 rib at neck collar Inside back neck tape in self fabric Twin needle topstitch at sleeve cuff and hem
Single jersey, 100% cotton - organic ring spun combed
Extra Looks Familly look You might like Total look
Women → Stella Serena Hoodie → Drummer 2.0 Bottoms → Trainer 2.0**
.36 .38
Whites
White C001
Vintage White C504
Natural Raw C054
Black C002
India Ink Grey C715
Anthracite C253
Khaki C223
Bottle Green C224
Teal Monstera C060
Sage C047
Go Green C100
Stem Green C059
French Navy C727
Ocean Depth C710
Royal Blue C230
Bright Blue C053
Sky Blue C232
Caribbean Blue C724
Lavender C063
Burgundy C244
Red C004
Canyon Pink C038
Cotton Pink C005
Bright Orange C013
Butter C078
Spectra Yellow C204
Colours
New Fiesta C143
Essential heathers
Dark Heather Grey C651
Camille is 178 cm wearing Crafter in Sky Blue, size L Kenia is 171 cm wearing Crafter in Teal Monstera, size S
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*
Special heathers New Heather Grey C250
Eco-Heather C147
4XL and 5XL available in selected colours. Please check our website for availabity - ** Discover these products on our website or lookbook
35
New style
Iconic Mid-Light
Stella Serena STTW173 The iconic mid-light women scoop neck t-shirt
Medium fit
XS - XXL
155 GSM
Description
Fabric & Composition
Set-in sleeve Self fabric inserted neck binding Inside back neck tape in self fabric Narrow twin needle topstitch at sleeve cuff and hem
Single jersey, 100% cotton - organic ring spun combed
Extra Looks You might like You might like
T-shirt → Stella Isla ** T-shirt → Stella Nova **
You might like You might like
T-shirt → Stella Muser ** T-shirt → Stella Ella **
Whites
White C001
Natural Raw C054
Black C002
Khaki C223
French Navy C727
Stargazer C702
Blue Soul C149
Caribbean Blue C724
Lavender C063
Burgundy C244
Red C004
New Fiesta C143
Cotton Pink C005
Butter C078
Colours New
Essential heathers
Special heathers New
Heather Grey C250
Jana is 175 cm wearing Stella Serena in Eco-Heather, size S
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Eco-Heather C147
** Discover these products on our website or lookbook
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Iconic Mid-Light
New style
Drummer 2.0 STSU168 The iconic mid-light unisex hoodie sweatshirt
Medium fit
XXS - 5XL*
280 GSM
Description
Fabric & Composition
Self fabric lined hood Flat drawcords with stitched buttonhole eyelets Self fabric half moon at back neck 1x1 rib at sleeve hem and bottom hem Flatlock topstitch on all seams
Brushed sweatshirt, 85% cotton - organic ring spun combed 15% polyester - recycled
Extra Looks Total look You might like
Unisex → Crafter Crewneck → Roller **
.34
Whites
White C001
Vintage White C504
Black C002
India Ink Grey C715
Anthracite C253
Spectra Yellow C204
Khaki C223
Bottle Green C224
Caribbean Blue C724
Sky Blue C232
Royal Blue C230
French Navy C727
Burgundy C244
Red C004
Cotton Pink C005
Canyon Pink C038
Bright Orange C013
Colours
Essential heathers
Dark Heather Grey C651
Heather Grey C250
Camille is 178 cm wearing Drummer 2.0 in British Khaki, size L Kenia is 171 cm wearing Drummer 2.0 in Vintage White, size M
38
*
4XL and 5XL available in selected colours. Please check our website for availabity - ** Discover these products on our website or lookbook
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We believe that the textile and garment industry can act in a responsible way and care about people, the planet, and society. We don’t need to tell you more about the reasons why we’re fully committed to sourcing organic cotton, reducing our carbon footprint or urging our suppliers to pay a living wage to their workers because we believe these points are important to you too. We thank you for joining us on our journey, and for sharing your support, enthusiasm and ideas. If you’d like to find out more about our path to sustainability or get involved:
Please contact us: stanleystella.com @wearestanleystella
Printed with vegetal-based inks on 100% recycled paper. 40
Iconic
Core / Top 5 Colours
Black
White
Blues
French Navy
Heather Grey
Natural Raw
Bright Blue
Purples
Worker Blue
Blue Soul
Aqua Blue
Stargazer
Lavender
Greens
Purple Love
Khaki
Pinks
Glazed Green
Green Bay
Aloe
Cotton Pink
Reds
Fraiche Peche
Bubble Pink
Burgundy
Oranges & Yellows
Red
Fiesta
Nispero
Browns
Spectra Yellow
Ochre
Neutrals
Red Brown
Latte
India Ink Grey
Heathers
Anthracite
Vintage White
Off White
Desert Dust
Dark Heather Grey
Cool Heather Grey
Mid Heather Grey
Eco Heather
Dark Heather Blue
Creator 2.0 STTU169
Stella Muser STTW172
Changer 2.0 STSU178
Cruiser 2.0 STSU177
Cultivator 2.0 STSU179
Mover 2.0 STBU185
Iconic Mid-Light
Core / Top 5 Colours
Black
Crafter STTU170
Stella Serena STTW173
Roller STSU868
Drummer 2.0 STSU168
White
Blues
French Navy
Heather Grey
Natural Raw
Bright Blue
Royal Blue
Sky Blue
Blue Soul
Carribean Blue
Stargazer
Purples
Greens
Lavender
Stem Green
Pinks
Khaki
Bottle Green
Sage
Teal Monstera
Go Green
Ocean Depth
Cotton Pink
Reds
Canyon Pink
Burgundy
Oranges & Yellows
Red
Fiesta
Bright Orange
Butter
Heathers
Neutrals
Spectra Yellow
India Ink Grey
Anthracite
Vintage White
Dark Heather Grey
Eco Heather
Copyright © Stanley & Stella SA - All Rights Reserved R.E.: Stanley/Stella - Rue Jules Cockx 8/10 - 1160 Auderghem - Belgium. Iconics Booklet SS24 - 2024
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