Media Pack 2014
Why HBME? Hospitality has been a core element of Arabic culture for centuries and today it is also a huge economic driver across the Middle East region. Globally, the industry contributes 10% towards all GDP and in the Middle East the World Travel and Tourism Council (WTTC) predicts an 89% increase in annual travel and tourism revenues over the coming decade. This exponential growth will benefit both the leisure and business sectors, which are both predicted to see a 100% increase in activity and revenues over the same period. Infrastructure and accommodation investments will hit $3trillion in the Middle East and the region’s airlines will buy 870 aircraft by 2027. With such aggressive expansion plans, heightened business activity and a plethora of new brands, destinations and suppliers entering the market, navigating this huge industry is no easy task. Combining must know economic analysis with behind the scenes insight on the
development and operations of the Middle East’s most important hospitality brands, Hospitality Business Middle East magazine (HBME) is an essential guide to all things hospitality. From the transport infrastructure bringing people into the region, to the global social and economic trends driving ever higher numbers of visitors to the region’s most prominent destinations.
Key Facts
89% increase in regional travel and tourism revenues to 2024 $3tr Middle East investment in infrastructure and accommodation 870 aircraft to be purchased by region’s arilines by 2027 100% growth rate predicted in both leisure and business travellers www.hospitalitybusinessme.com
Readership by country 12%
Inside HBME
Focused solely on the business of hospitality, HBME is structured to cover the key areas of an industry that underpins the economic development and social trends of a highly significant region.
8% 17%
• Data: The latest benchmarking,
63% UAE KSA Qatar Other GCC/MENA
analysis and performance metrics in collaboration with our partners STR Global, Colliers International, EY, UNWTO and others.
• Procurement: Product news from the industry’s top brands and in depth supplier profiles each month
• Design and Technology: The latest innovations in IT, architecture and interiors, and how they are being utilised in the hospitality industry
Readership Profiles • Hotels: Owners/ Corporate management/ property management/ department heads/ F&B • Tourism: Promotional and governmental bodies. Destination developers/ operational management • Aviation and Cruise: Corporate management/ local management/ purchase managers
• Industry stakeholders: Tourism bodies/ developers/ architects/ consultants/ analysts Related verticals: IT systems/ Security, fire, safety/ Housekeeping, cleaning/ Interior design, furnishings/ HR, recruitment, training/ Marketing, advertising, branding/ F&B/ events / spa We guarantee the quality of our distribution networks by partnering with government departments, trade bodies, professional associations and tourism development councils, who work with us to guarantee each edition of HBME lands on the right desk.
• Development and Investment: With emphasis on the pre-opening stage of a hospitality asset
• Analysis: In-depth on market feasibility and the impact of new social and economic trends
• Operations: Behind the scenes with business leaders and operational and corporate managers
• Trend Talk: Submitted content from HBME’s trusted editorial contributors and industry analysts.
www.hospitalitybusinessme.com
Events
Roundtables Each month, Hospitality Business ME gathers key department heads to discuss and debate driving industry trends with each other. With only a handful of the most insightful panelists selected to participate, the discussions provide an unrivalled opportunity to read the thoughts of key industry decision makers, regulators and advisors, and gain their insight on a range of topical issues. Published in the magazine and on-line each discussion provides an ideal opportunity to align your brand values with the industry’s hottest topics. To support your business further in this opportunity, HBME can tailor a number of bespoke sponsorship and paid attendance packages to help ensure that you reach a key sector or audience. Separate to the scheduled discussions, HBME’s well connected editorial and commercial teams will introduce your company to the brands, outlets and decision makers you need to know and facilitate a discussion that will provide insight and observations from the very markets you wish to tap.
www.hospitalitybusinessme.com
Previous roundtable discussions have covered: · Hospitality education · F&B · Engaging Gen Y · Interior design · FoH IT · In room facilities · HR · Hygiene
Brand Extensions
Hospitality Business creates a number of special publications throughout the year, from product guides to themed supplements that provide a decisive insight into specific hospitality industry verticals.
Buyer guides Putting your products in front of procurement managers, our range of buyer guides exclusively profile a select number of suppliers within a specific vertical, for distribution to our database and at the key industry shows we partner with throughout the year. Either categorising 25 industry related suppliers in the 25 Hospitality Companies You Need to Know, or covering five key suppliers within a given vertical, as in the Top 5 FoH IT Companies You Need to Know, inclusion in our guides can be backed up with face to face meetings with top procurement managers, or extended distribution channels at industry events.
Industry trends From data to market reviews and exclusive interviews, if you have exclusive industry insight you wish to share with top professionals, CPI Media Group has the distribution channels and publication expertise required to position your company as a knowledge leader.
Supplier publications From catalogues to bespoke supplements, and booklets that will showcase your products, our expert editorial team can coordinate photo shoots and editorial coverage of your product catalogue in succinct, intelligently designed publications, that are distributed in a series, poly-bagged with a set number of magazine editions.
www.hospitalitybusinessme.com
CPI Media Group Events CPI Events and conferences supercharges the ability of SMEs, larger corporates and government entities to reach valued markets and access their chosen keynote prospects. With a span and scope encompassing the major GCC markets, CPI Events also provides keynote sponsors the opportunity to foreground their image and reputation to the targeted audiences who matter most.
CPI Events provides a fully-managed service that includes every aspect of comprehensive on-site branding and set-up Some of our valued clients
www.hospitalitybusinessme.com
Creating events that range in scale from round tables with 10-12 industry experts through to some of the largest gala functions in the Middle East, CPI Events provides a fully-managed service that includes every aspect of comprehensive on-site branding and set-up. This includes and is not limited to major stage furnishing and back-drop; high quality sound and light systems videography services. Key marketing and branding elements, a complete on-line and social media campaign to deliver on the objectives of the event.
Creating content – adding value Importantly, CPI provides expert content management for every scale of event, providing title, contents and agenda and the ability to provide VIP speakers across diverse industry sectors. Delivering a full ‘one-stop’ service of this kind also involves the ability to source delegates fully in line with demographic requirements, working with leading database specialists to ensure the application of rigorous selection criteria. All events can then be promoted through the raft of relevant CPI publications and on-line media, reaching a highly specific, preselected target audience.
Print Advertising Rates POSITION
SINGLE ISSUE
SIX SERIES PRICE
TWELVE SERIES
STANDARD ADVERTISING Outside Back Cover
$8,500
$7,000
$6,000
Gatefold Front or Back
$12,500
$11,000
$10,000
Inside Front Cover
$7,500
$6,000
$5,000
First Right Hand Page
$6,500
$5,000
$4,000
Inside Back Cover
$6,500
$5,000
$4,000
Double Page Spread
$8,500
$7,500
$6,500
Double Page Spread Advertorial
$9,500
$8,500
$7,500
Full Page
$5,000
$3,500
$2,500
Full Page Advertorial
$6,000
$5,000
$4,000
Half Page
$3,000
$1,500
$1,000
Poly Bag Sponsor
$7,500
$6,000
$5,000
Front Cover Belly Band
$7,500
$6,000
$5,000
Bookmarks
$7,500
$6,000
$5,000
Inserts (printing supplied by client)
$7,500
$6,000
$5,000
HTML
$4,000
$3,000
$2,000
PAGE SPECIFICATIONS
207 x 270 mm
414 x 270 mm
(.4cm bleed)
(.4cm bleed)
85 x230 mm 175 x110 mm 175 x55 mm
Full page (FP)
Double-page spread (DPS)
Half Page Horiontal
Half Page Vertical
Bottom Page Strip
www.hospitalitybusinessme.com
Online Advertising Rates TYPE
FORMAT
DIMENSIONS
RATE/MONTH
WEBSITE 1. Leader Board Banner
Gif, JPeG
728 x 90
$4,000
2. MPU Banner
Gif, JPeG
300 x 250
$4,000
3. Super Leader Board
Gif, JPeG
970 x 90
$4,000
4. Skyscraper
Gif, JPeG
160 x 600
$4,000
5. Micro Banner
Gif, JPeG
270 x 115
$4,000
NEWSLETTER Leader Board Banner
Gif, JPeG
728 x 90
$1,500
MPU Banner
Gif, JPeG
300 x 250
$1,500
Super Leader Board
Gif, JPeG
970 x 90
$1,500
Skyscraper
Gif, JPeG
160 x 600
$1,500
Micro Banner
Gif, JPeG
270 x 115
$1,500
HTML E-blast Database
1 $3,000
ONLINE SPECIFICATIONS
3
All artwork should be supplied in either GIF or JPEG formats (in case of animation) along with the links Maximum file-size for all these banners should not exceed 40kb If flash banner, then maximum animation time to be 15 secs and embedded link should be set with target ="_BLANK" attribute (i.e. the link opens in a new browser window)
4
5
2
www.hospitalitybusinessme.com
MANAGEMENT Dominic De Sousa Chairman Nadeem Hood Group CEO Georgina O’Hara Group COO EDITORIAL Group Director of Editorial
Paul Godfrey paul.godfrey@cpimediagroup.com +971 4 440 9105
Assistant Editor Sophie Mccarick sophie.mccarick@cpimediagroup.com +971 4 440 9150 ADVERTISING Group Director of Sales Carol Owen carol.owen@cpimediagroup.com +971 4 440 9110 Sales Manager Julie Caulton julie.caulton@ cpimediagroup.com +971 4 440 9112 DESIGN Head of Design Glenn Roxas Senior Graphic Designer Chris Howlett Production Manager Va Devaprakash Data Manager Rajeesh Melath
Head Office PO Box 13700, Dubai, UAE Tel: +971 4 440 9100 Fax: +971 4 447 2409
About CPI Media Group For two decades, Dubai-based CPI has published magazines and guides, organised events and run successful marketing campaigns across the GCC. From an initial start with B2B IT titles, it has grown its range to include industry, oil & gas, construction and finance. For the last five years, it has also published in the consumer space, bringing globally important brands to the regional market. Privately owned by its founder, Dominic De Sousa, CPI has grown organically from a single title to its current stable of over 25 titles, over 20 web portals, over a dozen awards ceremonies and numerous b2b events and conferences. Aggressive expansion plans mean more will follow in the next two years. Proud of its multinational staff mix, CPI is a flexible and ideas-driven company, reacting quickly to opportunities in the market. Over the past year, for example, most titles have launched their own annual awards and many now run regular events, road shows and conferences. CPI is committed to a digital future and is already exploiting social media to enhance its brands, as well as investing heavily into upgrades of its multiple Web sites. Marketing solutions for clients typically include a mix or print, digital and event-based solutions. CPI has enjoyed several long term partnerships with leading global brands – IDG and BBC Worldwide. All of these major players chose CPI over competing publishers because of our innovation and understanding of the regional market. Importantly, CPI never stands still or takes its past successes for granted.
www.cpimediagroup.com www.hospitalitybusinessme.com