How I Play Golf TIGER WOODS
Tiger Woods’s national bestselling, four-color instructional is finally in paperback!
Since turning pro, no one athlete has dominated his sport as Tiger Woods has dominated the world of golf. His list of achievements and championships would fill pages. But how does he do it? In HOW I PLAY GOLF, through fabulous color photos, slow-motion photography, and insightful text, Tiger talks about his drives, his putting, his chip shots, his mental approach to the game, and much more. This is the complete instructional on how Tiger plays golf. Sharing his thoughts on what he calls the game for a lifetime, he reveals the five secrets he believes are responsible for his success—a combination of physical, metaphysical, and psychological practices he uses daily to try and keep his game in top shape and help him transcend all the ups and downs of golf. Not many can play golf as well as Tiger, but this singular volume contains all of the golf instruction that anyone would ever need to improve his or her game. ●●
978-0-446-55167-0 • $18.99 ($20.99 in Canada) Sports Instruction • 9 x 10 7/8 • 320 pgs • 4/c illustrations throughout • Publishing background: GCP hardcover • Territories: U.S., Canada, and Open Market Hachette Audio: Abr. CD: 978-1-60788-206-0 • $17.98/$21.98
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MARKETING ADVERTISING
HOW I PLAY GOLF (GCP, 10/01) has sold more than 944,000 hardcover copies. Fans have been clamoring for this trade paperback edition for years. A classic bestseller, it makes a perfect Father’s Day gift for all golfers who are fans of Tiger’s game. Tiger Woods became the youngest player ever to complete the Career Grand Slam of professional major championships and only the fifth ever to do so, following the likes of Jack Nicklaus. He was also the youngest Masters champion ever, at the age of 21. He is the career victories leader among active players on the PGA tour and needs only to win four more major championships to tie Nicklaus’s career record. Hardcover ISBN: 978-0-446-52931-0, 10/01
“Accompanied by wonderful photos, the book reads as if Woods is right there with the golfer, providing instructions….This book will immediately shoot out of the bookstores.”
—Publishers Weekly
• Print advertising in USA TODAY • Online advertising PUBLICITY
• National print and online media campaign PROMOTION
• 8-copy floor display with special riser: 978-0-446-56780-0 • $151.92/$167.92 WEB MARKETING
• e-newsletters, social networks, golf blog giveaways
TIGER WOODS lives in Florida.
grand central publishing trade paperback
april
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