ROSA Women in Power & Politics
the mission With the outcome of the 2016 U.S. Presidential election, the political landscape has been unquestionably disrupted. Regardless of whether you are a Democrat or Republican woman, one thing seems certain: women across the country are concerned about the pool of female political leaders that can rise to higher office. ROSA Magazine has an opportunity to make a tremendous impact - to speak and connect women in a way that no other publication ever has. We aim to help women see the value of being active agents in the political process. ROSA is a catalyst for confident, intelligent, active women who want to engage in the nation’s political dialogue, as advocates, volunteers, and office holders. At ROSA, we believe that the true goal of women in political office is to have a positive impact on lives and communities. With an uplifting, non-partisan voice, ROSA inspires and challenges, while focusing on how women in office can change the world.
the
product
ROSA Magazine is a connector of women who are engaged in politics and political issues, including those who seek to run for office or want to create change politically through volunteer work, professional work, or as office holders. Name of the magazine: ROSA
Magazine catch-line: Women in Power & Politics
Type of magazine: Commercial - Consumer Special Interest Target audience: Age 25 - 65 Platform(s): Digital and Print Website: ROSAmag.com
POLITICAL PROBLEM-SOLVING... WHEN THE LEFT AND RIGHT FOLLOW THE LIGHT. ™
the
format
The format of ROSA blends aspects of several magazine styles to provide content that engages and inspires. Such aspects include: • Speaks to the heart of women in politics • Why women should run for office • Impacting change through holding political office • Utilize inspiring and empowering language • Informative stories • Issues and legislation • Training and campaigning knowledge • The social side of politics • Entertainment and the political lifestyle
cover & feature stories Each of our issues is themed. Upcoming publications will be largely devoted to issues and policies that are important to women across the nation. We plan to publish stories on: • • • • • • • •
Public schools and education Healthcare Gun control The opioid crisis Childcare access Access to business opportunity and credit Transportation and infrastructure funding and much more.
ROSA Magazine will cover features and content to include: • • • • • • • • • • • • • • •
Living Legends On the Shoulders of Greatness Power Shift, On the Hill Vision for America A Letter to our Future On the Campaign Trail Hot Topics Across America All Politics is Local Making a Stand Political 411 Staying Power Community on the Ground The Reading Room In Every Issue Political Hollywood
the ROSA editorial mix Women in Power and Politics 40% Political Stories and Issues 30% Political Culture 15% Politics and Entertainment 10% Misc. 5%
who will read
ROSA?
ROSA is uniquely designed to fill a gap in the market that will cater to women who are in office, who seek office, who have a desire to run for office or who are interested in shaping public policy. The unique selling point (USP) of ROSA Magazine is that it is the sole publication on the market that specifically addresses women and politics. Our audience is women between the ages of 25-65, with a median age of 40, 70% college-educated, with household incomes above $75,000, with 60% employed.
DEMOGRAPHICS 46% Caucasian
38% African American 11% Hispanic 3% Asian
2% Other
print distribution 500+ stores nationwide Barnes & Noble, Inc. is the world’s largest bookseller, and operates bookstores in all 50 states. The chain touches over 5 million students and faculty at almost 800 colleges and universities. This distribution will ensure unmatched exposure for ROSA Magazine.
260+ stores Books-A-Million, Inc. has grown to become the premier book retailing chain in the Southeastern United States, and the second largest book retailer in the nation. Based in Birmingham, Alabama, the company currently operates more than 260 stores in 32 states and the District of Columbia.
Campus bookstores & expanding reach Follett has been a trusted partner to college campuses for more than 140 years. They serve over half of the students in the United States, and work with 80,000 schools as a leading provider of education technology services, and print and digital content. Follett operates nearly 1,200 local campus stores and over 1,600 virtual stores across the continent.
promotion & advertising opportunities
Join us and reach this valuable demographic. ROSA is currently distributed in print at Barnes & Noble nationwide, as well as through subscription online at ROSAmag.com. Our signature apparel is offered through our 1920 Merch Co. online at 1920merch. com. ROSA EVENTS ROSA Events are being held across the country, at Barnes & Noble stores and other venues, at which women leaders from the political and community space will be present to meet and greet attendees. Promotional efforts also include email campaigns, outreach to political leaders, and a speaker’s bureau. We are actively seeking sponsors for ROSA Events. Call today for advertising rates and information. ROSA is an important part of the movement which will reshape politics in 2018, and is positioned to become a leading voice in the women’s movement. Be a part of it. Contact us: 833-ROSA MAG (833-767-2624) info@ROSAmag.com
editorial calendar Edition
Issue Name
Print Order Date
Ship Date
On-Sale Date
SPRING
Women Politicians - Past, Present & Future
3/2/2018
3/19/2018
3/30/2018
SUMMER
The Campaign Issue - When women run
4/20/2018
5/21/2018
6/1/2018
FALL
The Issues Issue - Hot Topics
7/20/2018
8/20/2018
9/4/2018
WINTER
Election Recap/The Look Ahead
10/19/2018
11/19/2018
12/3/2018
file specification Full Spreads - Page Bleed
A D MA T E R IA L R E QUIR E ME NT
Full Spreads - Page Frame
• CMYK • 300 DPI Resolution • Extensions .pdf .eps .psd .indd .id or .ai • Copy must be spell-checked and proofed
Full Page Bleed
Full Page Frame
Half Page V Bleed
Half Page H Bleed
Half Page H Frame
1/4 Page
Half Page V Frame
Sandra F. Long
PUBLISHER & EDITOR IN CHIEF
CREATIVE DIRECTION Matt Williams CONTRIBUTING WRITERS Joni Dahlstrom Ronald Jefferson Tom Konechy Marianne Messina
Toni Mitchell Cammy Pedroja Madelyn Pennino Wally Swist
For editorial ideas, please contact us at editorial@ROSAmag.com ROSAmag.com 833 767 2624 (833 ROSA MAG) EDITORIAL OFFICE 424 Church Street | Suite 2000 | Nashville, TN 37219