Contents 2015 HBA Berks Board of Directors
8 OFFICERS:
Features:
Angles:
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26 Hire Experts! Then,
Edward F. Anewalt IV, CLP Anewalt’s Landscape Contracting (Bernville)
First Vice President 10
Masano Bradley Attorneys at Law (Wyomissing)
Secretary/Treasurer Evan L. Hand, III
Building a Successful Team in the Workplace Learning and understanding the basic principles of teamwork.
President
James E. Gavin, Esquire
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Hit a Homerun, Join the HBA of Berks
Find out how the Home Builders Association of Berks County benefits its members.
Treat Them Well
Taking the steps to assure a company and its clients are the right experts for the job.
28 Adapting Training for
a Young Workforce
Safety training specially adapted to the needs of a unique group of employees.
National Penn Bank (Allentown)
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Immediate Past President Patrick J. Dolan, AIA, LEED AP Dolan Construction Inc. (Reading)
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BUILDER/REMODELER DIRECTORS: David Hallowell
10 Financial Tips
From K–12
Helping your children plan and save for thier future.
L A Kehres Building & Remodeling (Leesport)
Eric Keller Berks Fire Water Restorations, Inc. (Reading)
Bryan Moll
29B & G Glass (Reading) Tom Watts Middle Creek Roofing, LLC (Newmanstown)
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ASSOCIATE DIRECTORS: Sherrie Hallowell Tompkins VIST Bank (Wyomissing)
Peter Hart Kohl Building Products (Reading)
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Healthy Home
Maintaining your home for years to come.
12 2015 Extreme Home
Makeover Announced
Heffleger Kitchen Center (Reading)
19 Brad Kehres
30 Checklist for a
Meet the Landis family!
17 2015 Golf Outing 18 Vendors & Suppliers:
Behind-the-Scenes Heroes.
20 Teamwork
Building, growing, and maintaining a successful business.
Departments: 4
From the President HBA of Berks County President Edward Anewalt.
32 Membership Pages
New and returning members, member to member discount programs, and an overview of all Association-related events for September 2015.
22 2015 Parade of Homes
Winners Announced!
Jason Jenkins
Bursich Associates, Inc. (Pottstown)
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HBA STAFF:
For Advertising Opportunities: call 610.685.0914 Ext. 1 Read At Home In Berks Magazine Online at HBAberks.org
Janet Campis
Executive Officer & At Home in Berks Editor-in-Chief
Barbara M. Bohrman Member & Event Coordinator
The written and visual contents of this magazine are protected by copyright. Reproduction of print or digital articles without written permission from Hoffmann Publishing Group, Inc., and/or the Home Builders Association of Berks County is forbidden. The placement of paid advertisements does not imply endorsement by HBA of Berks County. Publisher: Hoffmann Publishing Group, Inc. 610.685.0914 2921 Windmill Road, Suite 4, Sinking Spring, PA 19608
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From the President
TEAMWORK is Key S
ummer is in full swing As insignificant as it may seem, going from focusing on each and so are the construc- employee scoring well on his own to ensuring that fellow colleagues tion projects throughout perform well has created a sense of team. We are no longer looking Berks. If you are a business out for ‘me’ but rather making sure our colleagues aspire as well. owner, perhaps you are so It’s encouraging to hear our employees—from our mechanic to busy, that taking time to work ON the business rather than IN our office ladies—talking about plants and the upcoming quizzes the business may seem unrealistic right now in the midst of a around the office. busy season. However, time spent on team building, for example, will go a long way to promote employee loyalty, help to increase Team building can be fun too, and remove the monotony of productivity, and create a desirable work environment. any job. This spring, our company celebrated the kick off to the landscaping season with a shindig and 5S training. The shindig Let’s take a bit of time to reflect on team building, the highlight was lighthearted with me at the grill cooking for our employees, of this issue. When I started my business 27 years ago, it was me, something I highly recommend for business owners. Our team myself and I. I was 100% responsible for all aspects of the business. enjoyed seeing me ‘out of uniform’ and at grill-side. The shinI didn’t have a team to worry about; nonetheless, as the business dig was the light side of the team building. The hard-core team grew, so did the number of my employees, today numbering 25. building initiated with the presentation of the 5S methodology later that afternoon. Twelve years ago, we began working with a consulting firm, J.P. Horizons, with the goal of helping our business grow in a The 5S methodology includes creating organization in the healthy fashion, all the while keeping our employees, customers, workplace by using 5 actions: Sorting, Shining, Setting in Order, and finances in check. Through the great coaching J.P. Horizons Standardizing and Sustaining. We focused on applying the 5S had provided me, I have learned many things. First, the success of methodology to a tool our employees use every day, our enclosed my business is not dependent on me, myself and I. Second, hav- trailers. Our trailers are seen all over the county, and house the ing great customers and positive numbers is important, but not majority of the tools our crews use daily. Together, all employees everything. Most importantly, the way we perform as a team is tidied up those trailers in a systematic way. But, the process doesn’t paramount to success. I’ve learned that the time I take to coach stop there—the challenge of 5S is to SUSTAIN the organization my team, observe my team, and converse with my team is time that was implemented. wisely invested. We now have both monthly random and announced trailer Team building can happen formally or informally. Weekly activ- judging competitions. This activity took each crew from doing ities, such as training, can be a great way to develop employees his own job to now being curious and genuinely interested in and have them learn to work together. One such way we formally what other crews are doing and how well they are maintaining promote team building is through our in-house plant ID classes. and sustaining their trailers. The dialog between employees has When our supervisor, Brett Morris, started plant ID classes last greatly improved and there is a sense of healthy competition since year, each employee was charged to learn 50 plants and pass a the winners of the competition have hamburgers grilled again by plant ID exam individually. This year, each crew leader has been yours truly on a job site. charged with ensuring that his teammates score well on the final plant ID exam. The crew leads take time to walk their teammates I’d be remiss if I didn’t mention the HBA team before I ended through the staged plants and help ensure mastery of the plant this letter. Christian D. Malesic, our EO, will be moving on to a material as well as key characteristics and proper pruning tech- new position as the President/CEO of the Melbourne Regional niques of that plant. Chamber of East Central Florida. Though we will miss him dearly, 4
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it is a great career opportunity for him and his family. We are proud of him and wish him all the best. During Christian’s time as part of the HBA team, Christian took our HBA to the next level by focusing on finances, improving social media, revamping the web site, and initiating this award-winning magazine, At Home in Berks. With the help of his leadership, the HBA of Berks County brought home five Best-in-Nation awards for this publication, community service, social media, web site, and for having the Best Executive Officer in the country. We wish Christian safe travels and a bright future. Please help me to welcome Janet Campis as our new Executive Officer. Janet comes to the HBA of Berks County from the Building Industry Association of Northeast Pennsylvania (Wilkes-Barre area). She has worked within the construction industry since 1993. Her background in construction is diverse.
Edward F. Anewalt IV, CLP Anewalt’s Landscape Contracting
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features
Building a
SUCCESSFUL TEAM in the Workplace
Michael DeBerdine III
M
ost of us understand what it feels like to be part of a team—playing sports, volunteering, or being a member of a club. But, what does it mean to build a team in the workplace? The basic principles are the same: Everybody works toward a common goal. Team members support each other. There’s a sense of community and of shared achievement. The Rhoads Energy Family of Companies, which includes E.G. Smith and Boyertown Oil & Propane, has been serving the region for decades. During that time, we’ve learned that working to build a team atmosphere has significant benefits—both for employees and for succeeding as a company. Below, we’ll share some of the lessons we’ve learned and offer ideas that can help you pull your team together.
The Advantages Of Teams
Treating your organization as a team—rather than a strict hierarchy of managers assigning tasks to employees—isn’t just a feel-good philosophy; it provides significant competitive advantages to your company:
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• Productivity:
A team environment generates greater productivity because individuals understand their roles in the larger context of success.
• Greater Interdependence:
Different departments or locations don’t operate like “silos,” but rather support each other.
• Managing Change & Growth:
Teams that have built trust across disciplines are better at handling new processes and introducing new products or services.
• Overcoming Challenges:
A team’s collective resources and skills can confront challenges far better than an individual.
• Efficiency:
Teams that interact regularly share ideas that make work more efficient—and are capable of implementing improvements.
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Building A Team
Teamwork takes a conscious approach and practice. Building a team should be a continuous and evolving process. Here are three key elements that have helped us create a team environment at the Rhoads Energy companies:
Right Person, Right Job: Most organizations have titles for the various positions on their staff, and some will have a job description that goes beyond a simple title. Our management team has found that, the more carefully you define a job’s duties—and the skills and qualities of the successful candidate—the more likely you are to filling that job with the right person. In our business, the job-specific skills are important, but so is the ability to work with people. We have 80 employees across the organization and thousands of customers. That means in nearly every position, people skills are a key asset we demand. Building an effective team requires folks that can get along—and, in our case, serve commercial and residential customers. Communication—The Key to an Effective Team: Even with the right people in place, success requires effective communication. Here are a few keys we’ve put into practice at our companies: • Explain your business philosophy. The team must operate on the same platform. For example, at E.G. Smith, Inc. and Boyertown Oil & Propane, our Core Values include: Honesty, Gratitude, Integrity, Fairness, and Respect. • Clarify organizational goals. What are we trying to achieve as a company? When everybody understands the overarching goals, it gives meaning to their particular role in reaching that goal and makes it easier for the team to mesh.
Lessons Learned
Focus on Solutions, Not Problems. All businesses—even the most successful ones—face challenges every day. But, how we hanMake it a two-way street. Communication must flow in all direc- dle these problems can go a long way toward building a team—or, tions and occur frequently. The team can be a wellspring of ideas. conversely, frustrating both managers and employees. When we Call on them to help improve processes, overcome challenges, brain- encounter a challenge, we focus our team’s energy immediately on storm ideas and achieve goals. Foster that concept by involving staff identifying real and long-term solutions. Some of the common in decisions, asking them questions and brainstorming solutions. reactions to a mistake or problem—anger, seeking to assign blame, and so on—are not only counterproductive to implementing a Create a Positive Environment: At our companies, we strive solution, but also undermine the team in the long term. to create an environment where team members are comfortable sharing ideas and taking risks. That has enabled us to gather The Power of Giving. For our companies, community and implement some great ideas from people in a wide range of involvement has been important for decades: we believe it’s our positions. For example, based on input from our team, we added responsibility to give back. Our teams have supported a wide laptops to all our delivery trucks to expedite service for customers. range of causes in the communities we serve: United Way, Big Thanks to our team, we also added a robust web portal that enables Brothers Big Sisters, Boyertown Area Multi-Service Inc., and a customers to check their last oil delivery date, enroll in various long list of others. convenience programs, make payments, and more. Encouraging employees to donate their time and resources to An open, positive environment benefits both the team and our charitable pursuits is also a powerful team-building tool. One customers. Our team seeks to “live” our Core Values every day: study found that volunteering helps employees feel a deeper concreating programs for employee wellness, resolving customer dis- nection to their communities—and to their fellow employees. In putes, spending extra hours to get the job done right. The bottom fact, 81% of workers reported that volunteering helped strengthen line advantage: our customers appreciate that approach, and they relationships with their colleagues. stay customers—some for several decades. Continued on page 8 AUGUST 2015 AT HOME IN BERKs
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BY THE NUMBERS
The Value of Team Building RETENTION Team members feel valued as employees. And, among employees who feel valued, just 21% said they intend to look for a new job in the next year, vs. 50% of those who said that they do not feel valued, according to an American Psychological Association (APA) study.
PRODUCTIVITY The “team effect” extends to productivity. In fact, 93% of employees who reported feeling valued said that they are motivated to do their best at work, according to the APA. This compares to just 33% who said they do not feel valued.
MEASUREMENT The Best Places to Work in PA survey is a great way to evaluate your company in a number of key dimensions, including: Corporate Culture, Role Satisfaction, and Overall Engagement. Employees of The Rhoads Energy Family of Companies complete the survey annually and results are used by the management team to celebrate areas that are rated high and develop plans to focus on areas that need improvement. More details about the survey can be found at: www.BestPlacesToWorkInPA.com.
Support Your Team. You can’t just say you have your employee’s back—you have to show it. Give them resources. Use their ideas. Support their career goals. When individuals believe they are a valued part of a team, research shows they are more productive—and more likely to stay with an organization. To that end, we post a meaningful quote in each of our offices every month. The quote currently on display is from Zig Ziglar. It sums up our values nicely. “People don’t care how much you know until they know how much you care.” One final word on team-building: Take time to celebrate achievements and show employees you care. If you’ve built a team the right way, you’ll have plenty of success to celebrate.
ABOUT THE AUTHOR: Michael DeBerdine III is President and CEO of the Jerome H. Rhoads family of companies. The organization serves Berks County through local subsidiaries including Boyertown Oil & Propane and E.G. Smith Inc. For information, visit www.boyertownoil.com or www.egsmithinc.com. Contact Michael by email at mike3@egsmithinc.com.
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Angles
Stephanie Baldwin
T
he team at ProSource Wholesale Floorcoverings are firm believers in the benefits that the Home Builders Association of Berks County offers its members. ProSource Wholesale Floorcoverings has been able to increase its network of industry contacts by at least 50% through the HBA, which has led to new customers and business.
“ProSource Wholesale Floorcoverings supports this organization 100%. Bottom line is the Berks County HBA Membership is invaluable.” The networking opportunities at the HBA of Berks have also provided the business communication tools to announce the new ownership of ProSource Wholesale Floorcoverings, under the leadership of Lee and Sue Allwein, our low price guarantee, and referral program.
What’s more, the marketing benefits included in Membership alone are more than enough to make it a profitable decision. Feel free to call or email the HBA staff who will be happy to mail you a Prospective Member Packet and answer all of your questions. ABOUT THE AUTHOR: Stephanie Baldwin is Sales Manager with ProSource. ProSource of Reading proudly serves trade professional members offering a superior flooring product selection and guaranteed lowest wholesale prices, along with the utmost customer care. For information visit: www.prosourcewholesale.com or contact Stephanie Baldwin at (610) 374-1141. You can also email: Stephanie@psreading.com.
Our HBA membership has shown that being an active participant opens doors helping us to grow and share the benefits of our new ownership with our community. Everyone at the HBA has been extremely helpful. “Personally, I was a member of the Parade of Homes Committee which allowed me to connect with the association members on a deeper level.” When YOU join the local Home Builders Association of Berks County (HBA), you automatically become a Member of the National Association of Home Builders (NAHB) and the Pennsylvania Builders Association (PBA). That is three memberships for the price of one! By joining this 3-in-1 Membership federation, you connect with over 195,000 trade allies throughout the nation. Members include homebuilders, remodelers, developers, trade contractors, suppliers, manufacturers, financial institutions, and many other types of businesses that want to do business with you. The common thread among Members is the desire to add strength and a sense of comradery to the residential building industry. Plus Membership Doesn’t Cost—It Pays! Included in your membership are many rebates, which put money back in your pockets and provide great discounts. When you look back at your rebates and your discounts, chances are you are earning more than just the amount you paid for your membership. AUGUST 2015 AT HOME IN BERKs
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features
Financial Tips from
Trish Shermot, CME
H
aving allowances can help children understand the concept of budgeting and saving, but you have to teach them.
But, when you use a debit card, the money comes out of your checkbook instead of becoming a loan, such as when you use a credit card. By showing your teens how to be responsible with plastic now, you could If you decide to give an allowance, start be saving them from some poor money one as soon as your children start recogniz- choices in the future. ing money’s worth—kids do this fairly early. Janet Bodnar, deputy editor of Kiplinger’s Kids need to learn that they’re responsible personal finance magazine in Washington, for their debit card, and that there’s a limit D.C., stresses two points in her book Dollars to that money. Their next step will be a col& Sense for Kids: lege or trade school, and that means learning about scholarships and student loans. s Don’t give an allowance until children are old enough to manage it, or until your children are at least six years old. There’s no need to rush things and preschoolers generally don’t understand the abstract idea of money anyway. Once children start first grade they begin learning about money in school, so they know if they get a $1 bill each week, it’s equivalent in value to ten dimes or four quarters.
s Keep the system simple so you can manage it.
“Denying kids an allowance doesn’t make it easier to limit the amount of money they get their hands on,” says Bodnar. Because most children will get the money out of parents anyway, it’s better to teach them how to manage it themselves than allow them to nickel and dime you to death. Plus, using an allowance gives parents and children more control over the children’s finances.
Debit Cards: The Next Step in Money Management
If your kids are beyond the excitement of putting coins into their piggy banks, how about moving on to some plastic? That’s right; your teenagers might be ready for a debit card. Debit cards are similar to credit cards in how they look and how you use them.
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Avoid Scholarship Scams
When you think about scholarships, scam is the last word that comes to mind. But, some people and companies would like to trick you into paying a fee to enter a scholarship contest or steal your financial information via an email request to deposit scholarship money you’ve won but for which you’ve never applied. Sharpen your scholarship detection skills by understanding how these scams work, and you’ll be better able to spot legitimate scholarships.
“Everything that requires a payment, I throw…away,” says Bob Bardwell, director of guidance and student support services at Monson High School, Monson, Mass. A scholarship that requires a payment isn’t necessarily a scam, but Bardwell believes students shouldn’t have to pay fees. If you decide to apply for a scholarship that has a fee, or if you haven’t heard of the organization offering it, check out the company carefully. Be wary of grandiose promises, and don’t provide information the outfit could use for identity or cash theft.
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“Never give out account information, your Social Security number, or credit card information for any reason,” says Bardwell. “Legitimate scholarship applications do not require this sensitive information.” If an organization seems legit, but you haven’t heard of it before, proceed with caution and perform extra research. “Check with the Better Business Bureau to see if complaints have been filed against the scholarship organization,” Bardwell says. “Ask for a list of previous recipients of the scholarship or, if that is not available, colleges to which a scholarship was disbursed in the past.” When you have any doubt about a scholarship’s legitimacy, ask people you trust to help you decipher fact from fiction. With the help of your school counselor, parents, and university financial aid officers, you can apply for the scholarships you’re more likely to receive and avoid potential scams.
How to Help You Pay for College
Few decisions rival the importance of choosing a college. For each school you consider, it seems there are a thousand questions: Does it excel in my course of study? How will I afford tuition? Fortunately, there are a variety of student loan programs available to foot the college bill.
Stafford Loan: The Stafford Loan program makes low-interest loans available to help you pay education costs. The rate for Stafford loans is 3.86% from July 1, 2013 until June 30, 2014. Stafford loans that originated on Dec. 1, 2013 or later have a 1.07% origination fee. PLUS Loan (Parent Loan for Undergraduate Students): Stafford Loans don’t always cover all college expenses, so some parents take out a PLUS Loan to cover the rest. PLUS loans disbursed on or after December 1, Home Equity Loans: Home Equity Loans 2013, carry fixed interest rates and charge offer parents interest rates comparable to a 4.288% fee. But, PLUS Loans don’t have the PLUS Loan but with tax advantages. an aggregate limit; parents can borrow Home equity loans usually are 100% tax-dethe full amount of their children’s college ductible (confirm with your tax adviser). expenses, minus any financial aid received. Parents can defer payments until their Private Loans: Private Loans from your child’s graduation, although interest will local credit union can provide additional accrue during deferral. funding sources for your potential student.
ABOUT THE AUTHOR: Patricia “Trish” Shermot, CME, is a Business Development and Government Affairs Officer of Visions Federal Credit Union. Find them on the web at www.VisionsFCU.org. For more information about financial tips and topics please contact Trish directly by email pshermot@ visionsfcu.org or by phone at (610) 376-1301.
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features
Dawn Wivell
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O
n June 11 friends, family, and representatives from the HBA Restoring Hope Foundation (RHF) surprised the Landis family of Wernersville by arriving on their doorstep to announce they were the recipients of the prize of a lifetime—a one-week home remodel. Among many smiles and tears of joy, the Welgos—last year’s winners—presented the Hope Box to the Landis family.
About the Landis Family
Jeremy and Meggan Landis both grew up in Mohnton and graduated from Governor Mifflin, but they did not know each other in high school. Meggan earned a BA in Art History from Penn State and an MBA with a focus on Non-profit Business from Alvernia. She has been a database analyst for Caron Treatment Centers for three years. Jeremy earned an Associate’s Degree in Networking from BTI and has worked as a network administrator at Penn State Berks for 11 years. Jeremy and Meggan married more than eleven years ago and purchased their home shortly after. Their two children—Gabe (8 years old) and Bella (7 years old)—came along a few years later. Bella will be going into 2nd grade at Conrad Weiser East Elementary School. Gabe attends a Verbal Behavior Autistic Support Classroom at Spring Ridge Elementary School in the Wilson School District. Gabe has autism, ADHD, epilepsy, and an intellectual disability. Although Gabe does speak some words, he is generally considered nonverbal. Gabe has significant sensory issues—from sights, sounds, and touch, all of which can make social situations and interactions very difficult for Gabe.
The 2015 Build
to improve their lives. I think that sometimes When asked why this family was chosen people think that we are here to only help from the many applications the Foundation low-income families. That just isn’t the case.” received, Eric Keller, Director on the Board and Construction Committee Chair, said, The Foundation is still ironing out the “There appeared to be a genuine need, and the details of the renovation, but have definite requests were achievable within the budget plans to update the areas of the home to and the one week time line. After meeting make it more useful, upgrade the bathroom, with the top candidates, it appeared as if this and create a more open space in the house, family could truly be impacted the most by so the Landises can keep a better eye on being chosen as the 2015 recipient.” Diane their son. Meggan says, “Over the years we Salks, Board Chair, said, “Remember—we are have made many smaller changes to our about helping middle-class working families Continued on page 15 AUGUST 2015 AT HOME IN BERKs
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home, such as alarms on doors and locks on doors and cabinets, to help keep Gabe safe; however, there are larger things that could make our home even more comfortable and safer for Gabe, and we thought we would take a chance and apply.” Keller says, “I think the biggest challenge this year is going to be keeping things in check in such a way that Gabe feels comfortable walking back into the home. With his severe Autism, he does not handle change very well. We want to make changes to the home that will benefit the family and help the family live day-to-day, but also need to keep in mind that Gabe can only handle so much.” The rebuild begins September 13, with the big reveal on Saturday, September 19. The HBA Restoring Hope Foundation is always grateful for monetary donations (http://HBArestoringHOPE.org/). If you are interested in helping with the 2015 Build, contact Cathy Sloan, Vice-Chair of RHF, at Aluminum Associates (610) 921-2201 or info@HBAberks.org.
Holding the Hope Box: Diane K. Salks, Board of Directors Chair, HBA Restoring Hope Foundation.
ABOUT THE AUTHOR: Dawn Wivell is the Chair of the Marketing Committee and a Director on the Board of the HBA Restoring Hope Foundation. The Foundation’s mission is “to construct solutions to address unique challenges of deserving people in Berks County,” its goal is “to help restore the lives of middle-income working families who have fallen on tough times,” and its focus is on giving a “hand up, not a hand out.” The Foundation has provided a hand-up to four families since 2011. View the Foundation on the web at www.HBArestoringHOPE.org
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features
2015 Golf Outing
On May 11, 2015, the HBA of Berks County swung into spring with fellow colleagues. The event took place at the Galen Hall Golf Club, and we could not ask for better weather! We would like to thank everyone that joined us at the golf outing. See you in 2016!!
THANK YOU!
TO ALL WHO SPONSORED THE 2015 GOLF OUTING Anewalt’s Landscape Contracting Suzy Rae Design Reading Rentals Berks Fire Water Restorations Fleetwood Bank Van Cleef Engineering Associates Sal’s Landscape & Lawn Care Pro Max Fence Systems D&B Construction Group Martin Appliance & Water Conditioning Superior Walls by Weaver Precast The H&K Group (Landis C. Deck & Sons Site Contractors) Visions Federal Credit Union Reinsel Kuntz Lesher B & G Glass
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Vendors & Suppliers: Behind-the-Scenes Heroes Lauren Barron
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t was nearing the date of our first outdoor gathering when my family and I began to feel stressed. It was officially summer, a time to relax and enjoy the company of others in the warm weather and under our new outdoor roof. However, the roofing was yet to be finished on the anticipated date. We couldn’t host guests with pieces of siding missing and with the lighting having yet to even be installed.
Imagine a situation such as this happening in your own home. Picture having to frequently order takeout because your kitchen cabinets have yet to arrive. Or, perhaps you have to miss the opening day of swimming season because the pavers have not shown up due to a supplier miscommunication. Maybe you can’t even stay in your own home yet due to your windows being late for expected delivery. It’s difficult to fully comprehend all that goes on within a home building project. We hardly ever give collection and
arrival of necessary building supplies a second thought when preparing for new construction. We simply expect it to be done with everything in the hands of the contractor. However, a contractor does not and cannot work alone. All of the above situations were missing the valued work of a capable vendor or supplier, making them the unsung heroes of any building endeavor. Now you may be asking how this role is essential to a homebuilding project. Whether the job at hand requires glass, lumber, siding, paving, bricks, concrete, or any other goods, vendors and suppliers are the backbone of service. Without them, materials may not arrive when expected or be available on site to begin your project, delaying the project in its entirety. Not only is it up to vendors and suppliers to offer goods, but they also ensure
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a high quality product that is delivered in a timely manner. Although working behindthe-scenes, vendors and suppliers reflect directly upon the company. John Rozzi, owner of John Rozzi Home Improvement Co., and member of the HBA of Berks County, says that a contracting company’s success in business relies heavily on how a vendor/supplier performs. Quality and timeliness of goods are crucial to how a customer views a company’s reliability. Overall, a homeowner’s satisfaction with his or her contractor is highly dependent on vendors and suppliers. Rozzi further attests to the importance of vendors and suppliers in saying that they often go the extra mile, and “do the leg work” when his company is having a difficult time finding a specific product to meet a specific job requirement.
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Kert Sloan, owner of Aluminum Associates/Sloan Corp., agrees. “Vendors and suppliers are critical to the success of any contractor’s business,” states Sloan, “and they make the contractors look good when everything flows according to schedule and jobs are completed on-time. Additionally,” says Sloan, “they are instrumental in keeping me well informed on new products, as they cater specifically to the needs of my business.” Vendors and suppliers are also very protective of their client relationships, ensuring a stable, professional structure, high quality products, and dependable delivery schedules. Reflecting on the nature of superior vendors and suppliers, both Rozzi and Sloan said valued relationships exist between themselves and their vendors and suppliers because they understand the mutual benefit in building relationships rather than simply operating on single business transactions and lowest pricing purchases. Adam Ritter, co-manager at 84 Lumber, confirms that vendors and suppliers such as 84 Lumber are more than willing to go out of their way to achieve a higher work performance and satisfaction within contracting companies and their customers. Ritter says that a great vendor or supplier is able to get products shipped out last minute, if need be, and is willing to travel far distances in order to make a delivery. Great vendors and suppliers also pride themselves on overall product knowledge and keep multiple items in stock simply to help a specific customer that needs it. As Ritter states, excellent vendors and suppliers “bend over backwards” to help a company while always keeping in mind that each business has its own unique set of needs. Whether installing cabinets, paving a pool, awaiting a window delivery, or anxiously anticipating completion of your home project, don’t forget the great efforts of the behind-the-scenes heroes, your contractor’s vendors and suppliers. They are pivotal to helping contractors fulfill their obligations in meeting and exceeding customer expectations, and they are also the key to families enjoying their new home additions when anticipated.
The businesses interviewed for this article are not only reputable sources, they are also members of the Home Builders Association of Berks County, where members do business with fellow members, all working together, to ensure that your project, big or small, is done right, completed on time and more importantly, that customers are happy.
ABOUT THE AUTHOR: Lauren Barron is a student at the Pennsylvania State University and a Writing Intern at Hoffmann Publishing Group, Pennsylvania’s leading publisher of specialty niche market magazines for professional audiences and organizations. For more information go to www.hoffpubs.com or contact Lauren at Lauren@hoffpubs.com. AUGUST 2015 AT HOME IN BERKs
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Teamwork Brandon Rost
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Communication
here are many factors that go into building, growing, and maintaining a successful business. One of the most overlooked areas is teamwork. The positive effects can This component may require the most dedication and energize an entire organization, just as the negative effects can commitment from your Management Team. Members of cripple an organization. management should be open and honest with employees, whenever possible. Remember that not all interaction with While developing an office culture that promotes teamwork, the employees needs to be held in a formal setting. Impromptu one should focus on four key components: trust, communication, and informal discussions can be just as beneficial when dealing timely feedback, and positivity. with small groups of employees at one time. Employees should be able to speak to one another, as well as members of management, regarding questions or processes relating to job tasks. A business that has an open communication policy will see more positive and consistent job performance from its employees.
Timely Feedback
Trust There can be many levels of employees in an organization. Each level needs to have trust within their own peer group and with the Management Team that leads the organization. A caring atmosphere at work can lead to better trust among coworkers. When trust is felt in an office, employees, as well as management, are more open to share ideas, give positive suggestions, and are willing to work outside of their comfort zone.
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Providing timely feedback is critical to building a successful team environment. When providing feedback to a specific group of employees be sure to address all members of the team, not just the team leader or department supervisor. Feedback allows employees to see the immediate results of their efforts. When providing positive or constructive feedback, be specific. The end result is that you want the members of the team to continue to demonstrate the positive behavior and make improvements where needed.
Positivity Positivity is part of both the office environment and a trait of your employees. Maintaining a positive office environment is much easier when your employees are positive. Matching the correct employees to the correct job duties will allow employees to use their core skills.
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Completing their job duties with those core skills will provide them with a higher level of job satisfaction, in turn making them more positive about their job. Positive employees are better problem-solvers and are more loyal to their employers. Nothing spreads through an office faster than an attitude; strive to make it a positive attitude in your business. When employers are able to combine all four of these key components, they are cultivating and encouraging effective teamwork within their business. ABOUT THE AUTHOR: Bachman’s Roofing, Building & Remodeling, Inc. has been family owned and operated for 40 years. They offer their services to Berks County and surrounding areas. Over the years, Bachman’s Roofing has earned its reputation for outstanding roofing work and has expanded to provide service in other areas of home improvement. Bachman’s services residential and commercial customers alike. Bachman’s is located in Wernersville, PA. You can contact them at: 610-678-8004 or visit: www.bachmansroofing.com.
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2015 PARADE OF HOMES Winners Announced New Home, Best of Show: Hearthstone Homes, Inc.
Best Bath: European Builders, Ltd. (New Home: $250k–$500k)
Best Kitchen: Hearthstone Homes, Inc. (New Home: $250k–$500k)
Best Curb Appeal: Hearthstone Homes, Inc.
Best Floor Plan: Hearthstone Homes, Inc. (New Home: $250k–$500k)
(New Home: $250k–$500k)
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Best Bath: D&B Construction Group – Reading Boulevard (New Home: Over $500k)
Best Kitchen: D&B Construction Group – Reading Boulevard
Best Curb Appeal: D&B Construction Group – Reading Boulevard
Best Floor Plan: D&B Construction Group – Reading Boulevard (New Home: Over $500k)
(New Home: Over $500k)
(New Home: Over $500k)
Award Winners In order (Left to Right)
• Christopher J. Naso, Hearthstone Homes, Inc. • Spiro Phyrillas, European Builders, Ltd. • Brennan Reichenbach & Dan Gring, D&B Construction Group • Rodney Simmons, Imperial Contracting Group, LLC
Continued on page 24 AUGUST 2015 AT HOME IN BERKs
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2015 PARADE OF HOMES
Remodeled Home, Best of Show Imperial Contracting Group, LLC
Remodeled Home Best Kitchen:
Remodeled Home Best Bath:
Remodeled Home Best Outdoor Living:
Remodeled Home Best Specialty Room:
D&B Construction Group – Logan Avenue
Imperial Contracting Group, LLC 24
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D&B Construction Group – Logan Avenue
Imperial Contracting Group, LLC
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! s t r e p x E e Hir Then, Treat Them Well Samantha Chichearo
A
s houses and building projects become more elaborate, there is a growing demand for more help on the job; this is where subcontractors come in. Subcontractors are used by building companies, like my employer, Turnberry Custom Homes, to ensure clients that experts are the ones performing the job. When building a custom home, or any home for that matter, there are so many aspects that need to be controlled, one sole company cannot do that job alone. One job could require expertise in electrical, appliances, custom cabinetry, and stereo & home theater, to name only a few trade experts. It is nearly impossible for one builder to be skilled in all of those areas of work without the help of subcontractors. Subcontractors are hired by general contractors when what the client is asking for is out of their hands. They simply cannot take on a certain aspect of the project on their own, so they hire an expert for the client. This is why general contractors are becoming more like project managers because they are making and maintaining the connections and relationships with other companies that are needed to get the job done. 26
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Having a strong team and building good, reliable relationships with subcontractors is essential in this, and every other, industry.
Attracting Teammates
Before Turnberry Custom Homes uses any subcontractor, whether we contact them or they contact us, we go out and review their work. We will review previous jobs that they have completed to see if their skills and expertise will match the expectations of our clients. We also acquire referrals from home owners or other builders that have used the subcontractors in the past. These steps assure our company and our clients that these are the right experts for the job.
Retaining Teammates
Owner Kevin Kozo stresses, “When we are using a subcontractor, we need to look at the partnership as a relationship more than a job. The most important thing after using a subcontractor for a project is keeping them and to continue to use them for future jobs.�
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Instead of treating the subcontractors like employees, one needs to establish a good relationship built on honesty and accountability. Builders can do this by providing a clean, safe work environment, maintaining good schedules and executing strong project management skills. The long-standing relationships that we have built with our subcontractors directly reflect on our company and the reputation that we have built and wish to uphold. These have helped in our journey of becoming a leading custom home builder in Berks County, as well as ensuring our clients that their expectations will be met.
FROM A TRADESMAN’S PERSPECTIVE
Interview with Mike Burkholder from Martin Appliance (MA, below)
Martin Appliance 4850 Perkiomen Ave., Reading, PA 19606 610.401.0390 • sales@martinsappliance.com TBCH: How long have you been working with Turnberry Custom Homes? MA: Since 2006. TBCH: What attracted you to working with TBCH? Did we contact you or did you find us?
ABOUT THE AUTHOR: Samantha Chichearo is a Senior at Albright College, majoring in Business & Marketing. She is a captain of the Albright Women’s Field Hockey team and is a member of the Dearden Honors Society for Economics, Business, & Accounting. She is currently interning with Turnberry Custom Homes as their Marketing Administrator. Contact Turnberry Custom Homes at Info@TurnberryCustomsHomes.com or visiti them on the web at http://www.TurnberryCustomHomes.com.
MA: We like the relationship with a premium home builder with a dedication to his customers, much like us. We initially did a model home that led to a long-term relationship. TBCH: What do you believe are the benefits of using a subcontractor? MA: We, as a company, use very few subcontractors. A good subcontractor can allow you to provide goods and services beyond your specialty. TBCH: What are some traits that you like/dislike about companies that have hired you? MA: Payment is unfortunately a very big deciding factor on how a general [contractor] is viewed. Some will string jobs out well beyond closing date on the property, while others meet the terms set in place. Builder’s attention to detail of specifications and also taking responsibility for issues that arise due to construction issues beyond the subcontractor’s control [are appreciated].” TBCH: What do you think builders should do to maintain good relationships with their subcontractors? MA: “Maintaining an open and honest relationship, dealing with issues directly with subcontractors as opposed to downplaying them to the client and understanding that all parties are in business to make money at the end of the day, as well as provide excellent service and complete satisfaction.”
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Adapting Training FOR A Young Workforce Erica Grimm
B
ecause of their age and inexperience, young workers often lack the knowledge, skills, and good judgment to protect themselves from workplace accidents. This means that you have to make up for these deficiencies with safety training specially adapted to the needs of this unique group of employees. Think About Why Young Workers Have Job Accidents. There are several reasons young workers might be at risk:
• They may be too inexperienced to recognize hazards. Or, if they do recognize hazards, they may not know that they should report them. • They may be unrealistic about their chances of getting hurt and, therefore, take greater risks than other employees. • They may fail to ask important safetyrelated questions because they don’t want to look “stupid,” or they may be afraid to “bother” the boss. • Young, energetic but inexperienced workers, not understanding the consequences of risky behavior, are more likely to get involved in dangerous horseplay. • They are also less likely to report near misses or accidents—especially those in which there were no injuries or obvious damage—for fear of being disciplined. 28
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• Proper safety practices and Make Sure They Get All The procedures for preventing accidents; Information They Need. Young and inexperienced workers need to • The location of emergency equipment know all the basics, and they need to learn like fire extinguishers, eyewash this essential information in orientation and stations, and first-aid supplies; training during their first few days on the • Smoking regulations and job. They need to learn about: • General hazards in the work area; • Specific hazards involved in each task the employee performs; • Hazards associated with other areas of the facility; • Company safety policies and work rules;
designated smoking areas;
• Emergency evacuation procedures and routes; • Who to talk to about safety questions, problems, etc.; • What to do if there is an accident or injury; • How to report emergencies, accidents, and near misses;
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• How to select, use, and care for personal protective equipment;
• Always demonstrate tasks, procedures, etc. one step at a time.
• Safe housekeeping rules;
• Encourage young trainees to ask a lot of questions.
• Facility security procedures and systems; • How to use tools and equipment safely; • Safe lifting techniques and materials-handling procedures; • Safe methods for handling, using, or storing hazardous materials, and the location of MSDSs (Material Safety Data Sheets).
• Be sure to allow plenty of time for hands-on activities and practice with actual equipment and materials. • Provide handouts such as safety checklists and written job procedure guidelines. • Always monitor performance on the job after training to make sure they understood the training and that employees are actually using what they learned correctly.
Plan For Success. When you’re planning safety training for young workers, be sure to take the following points into account: ABOUT THE AUTHOR: Erica Grimm, Customer Service • Never take prior knowledge for Representative with E.K. McConkey & Co., Inc. granted. Remember that young McConkey & Co., helps make it easy for you and inexperienced employees to provide high quality insurance & other may pretend to know things benefits to your employees. Contact Erica they don’t know in order to by email at: EGrimm@ekmcconkey.com or avoid embarrassment. call (888) 333-7526. You can also visit their • Explain why the training is important website at: www.ekmcconkey.com/pba/htm. and what you expect them to learn.
• Use a variety of techniques when training to keep the learning process stimulating and engaging.
WHY IT MATTERS:
! Because of their inexperience, young workers have a
harder time identifying workplace hazards and are more likely to take risks than more experienced employees;
! Young workers have higher rates of nonfatal injuries than any other group of workers;
! Proper training in hazard identification and safety
procedures can prevent these accidents and injuries.
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Checklist
for a Healthy Home A
home is often the biggest investment you will make in your lifetime; it is also the place where families will raise children, and spend many hours making lifelong memories. Therefore, it is important to maintain your home in good condition and make sure it offers a clean, comfortable and safe environment for many years to come.
Anytime During the Year:
This checklist contains tasks you should complete at least on an annual basis to keep your home operating efficiently and to protect your investment.
O Test your smoke detectors, carbon monoxide detector and radon detector for proper operation. Clean the units with a vacuum or cotton swab and replace batteries once a year or if needed; and light bulbs if needed.
O Check all connections to your electrical system for possible hazards. Check cords and plugs of all electrical appliances for fraying or signs of wear. Repair or replace as necessary. Do not overload extension cords.
O Have your heating and air conditioning system(s) inspected and cleaned. If your system(s) has a filter, replace it every three months to keep your unit working efficiently. You can call your installer to order additional filters or check with your local Lowe’s department store. O Inspect all doors and windows for proper operation and a tight fit. Clean the window tracks, clean and adjust the door thresholds and check that the weather stripping hasn’t cracked or torn. Preventing unwanted outside air from leaking into your home will reduce your energy bills. O Check interior paint and touch up or repaint as needed. O Inspect the attic insulation. Make sure the entire ceiling area is covered. Check that the insulation has not blocked vents in the eaves to prevent buildup of condensation and to allow proper air circulation. Insulation should also not be touching the underside of the roof sheathing. O Oil motors of appliances as directed in instruction manuals. O Periodically check storage areas, closets, and the basement to make sure no oily rags, gas cans, painting supplies or flammable cleaning materials have been stored and forgotten. These items could be a fire hazard and should be discarded.
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O Check that the alarm and circuits of your security system are in working order, inspect the sensors one by one, and check primary and backup batteries monthly. O Inspect your stairs, steps and ladders for damage or broken pieces that could cause someone to fall. Make sure handrails and railings are sturdy and securely attached.
In the Spring: O Check the condition of glazing compound, caulking and exterior paint. Replace or paint as needed. O Exchange glass and screens in storm doors and/or windows (also in autumn). O Inspect the roof and gutters for damage caused by snow or ice dams. O Check for evidence of termites such as sagging floors and ceilings or dry, brown tunnels in the ground near the home’s foundation. O Seed and feed the lawn and plant annuals. Cut back perennials that need pre-growth pruning.
In the Autumn: O Mulch perennials that need protection from winter weather and prune those that should be cut back in the fall. O Rake and compost leaves. O Remove hose connections and store hoses to avoid freezing.
There are many more tasks that you can complete throughout the year to keep your home in working order. If you would like to make the move to a new home, remodel your existing home or are in need of repairs, start your search for reputable contractors by visiting our website, HBA of Berks County at www.HBABerks.org, or for assistance, call (610) 777-8889. AUGUST 2015 AT HOME IN BERKs
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Membership happenings 2015 Upcoming Events…
SEPT 13-18
Restoring Hope 2015 Build Wernersville All Day
SEPT Sept
NAHB Fall Board of Directors Meeting
26-29
Bank of America Jeffrey King 3215 North 5th St., Reading, PA 19605
Restoring Hope Big Reveal
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welcome new members
Wernersville
Start Time: Noon
Dallas, TX at Hilton Anatole All Day
PH: (610) 715-3638 mortgage.bankofamerica.com Sponsor: Edward F. Anewalt
Bank of America Louella Gray 3215 North 5th St., Reading, PA 19605 PH: (215) 292-9616 mortgage.bankofamerica.com/louellagray Sponsor: Edward F. Anewalt
Member 2 Member Discount Program As one of the many benefits of membership in the Home Builders Association of Berks County (HBA), the following members are offering the discounts listed to HBA members only.
Quality Floors Inc.
Contact: Chuck Smith 800.446.6035
Donny’s Electrical & HVAC Inc. Donald Fister 2931 Limekiln Rd., Birdsboro, PA 19508 PH: (610) 404-2584 Sponsor: Edward F. Anewalt
10% OFF ANY ORDER (Not valid with any other offers or prior purchases) Geoff Penske Buick GMC
Contact: Victor Popescu 610.777.1300
GM AFFINITY PROGRAM & PARTNERSHIP WITH HBA (Call Victor for more details on how you can save)
Berks Transfer
Contact: Bob Quinn 610.926.7626
New Vision Builder Rosario Marchio 4166 Hill Terrace Dr., Sinking Spring, PA 19608 PH: (610) 670-6380 Sponsor: Edward F. Anewalt
$50 OFF 1ST CAN ORDER TO NEW CUSTOMERS Aluminum Associates / Sloan Corporation Contact: Kert E. Sloan 610.921.2201
5% DISCOUNT ON ALL SERVICES Martin’s Flooring, Inc.
Contact: Richie Zook 877.445.7799
FREE INTERIOR DESIGN & SPECIAL HBA CONTRACTOR PRICING (Ask about our contractor referral program)
If you would like to join the HBA or offer a Member 2 Member Discount, contact the HBA office: 610.777.8889.
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Shade Tree Interiors, LLC Kim Updegraff 3461 Penn Ave., Sinking Spring, PA 19608 PH: (610) 777-7288 shadetreeinteriors.com Sponsor: Edward F. Anewalt
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Membership happenings 2015 Foundation Club Members: (In date order) James Gavin, Esquire Masano Bradley
Kert Sloan Aluminum Associates / Sloan Corp
Tom Kearse Kohl Building Products
Eric Keller Berks Fire Water Restoration Inc.
Deborah Kearse Kohl Building Products
Patrick J. Dolan Dolan Construction Inc
Larry Kehres L.A. Kehres Building & Remodeling
Beth A. Hahn SAH, Inc.
Brad Kehres L.A. Kehres Building & Remodeling
Gregg A. Bogia Bogia Engineering, Inc.
Edward Anewalt IV Anewalt’s Landscape Contracting
Diane R. Salks Riverview Tree & Landscaping, Inc.
Walter Greth Greth Homes
Steven D. Bright EJB Paving & Materials Co.
John Newton Greth Homes
Larry K. Lill UGI HVAC Services
David Gallen Gallen Insurance
Gregory R. Eshbach Malsnee Tile & Stone
Bob Holt Holts Remodeling
John E.P. Schmoyer Fulton Mortgage Company
Kevin Kozo Turnberry Custom Homes
Bruce T. Rader Berks Surveying & Engineering
Thank You to these Renewing Members of the HBA of Berks County! 31+ Years Berks Homes
26-30 Years
L A Kehres Building & Remodeling Miller Builders’ Supply Co., Inc.
21-25 Years
Joseph J. Witkowski, Jr. Herbein + Company
Bryan Moll B&G Glass
Cathy Sloan Hartman’s Home Improvements
Berks Surveying & Engineering, Inc.
16-20 Years
Herbein+Company, Inc. Blue Lake Builders Hahn Exteriors, Inc. UGI Utilities, Inc. Donald R. Heimbach Building Contractor Reading Eagle Company Pennsylvania American Water York International
11-15 Years
Paul W. Essig, Inc.
2-5 Years
Berkshire Building Services, Inc. Ciesco, Inc. DBA – Stealth Insulation D & S Portable Toilets, LLC Kohl Building Products Weinhold Construction Berks Commercial Renovations, Ltd. Ernie Martin Excavating Hamburg, Rubin, Mulling, Maxwell & Lupin, P.C. Hoffman Publishing Group Inc. National Penn Bank Petersheim Bros., Inc. Stokesay Castle, LLC Eagle Construction & Remodeling, LLC
1st Year Anniversary
Heat & Cool HVAC Services Performance Systems Development ProSource of Reading Residential Mortgage Services UGI HVAC Enterprises, Inc.
6-10 Years
Landmark Homes Folino Homes Stubbs Insurance Associates, Inc. Landis C. Deck & Sons Site Contractors
Call the HBA office at 610.777.8889 to learn how to become a member of the FOUNDATION CLUB. These members understand the important role legislation plays in their businesses and the importance of electing and supporting legislators who are sensitive to the issues affecting the building industry.
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What’s HOT ON
Candidate Announced: HBA Restoring Hope 2015 The Candidate Announcement (Thursday, June 11th, 2015): The Restoring Hope 2015 Build extreme home makeover project will go to Jeremy & Meggan Landis and their two children, Gabe & Bella, of Wernersville, PA. The HBA of Berks County has always represented the best builders, remodelers, trade contractors, and associated professionals in the construction industry. This is our way of thanking and giving back to a community that provides us our livelihoods. The HBA Restoring Hope Foundation (RHF) is neighbors helping neighbors so a community can rebuild itself. It is not a ‘hand out’ but a ‘hand up’ for one family in the county each year. The 2015 Build will take place from September 13th through 18th with the Big Reveal on September 19th at the Landis’s home in Wernersville, PA at Noon. All are invited to participate, whether members or non-members of the association, through donations of funds, goods, services, or time. Contact the HBA office at (610) 777-8889 or Info@HBAberks.org to find out where you can fit in. (Length: 5:24)
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channel
Parade of Homes Awards 2015 It worked so well last year that we brought it back! The 2015 Parade featured REMODELED HOME ENTRIES along with NEW HOME ENTRIES. Both our exceptional new home builders and our incomparable remodelers rose to the occasion with some really spectacular creations. The 2015 Parade of Homes was held on Friday-Saturday-Sunday (May 29th– May 31st) and on Friday-Saturday-Sunday (June 5th–7th) with Friday hours from 3 pm to 7 pm and Saturday & Sunday hours from 12 Noon to 6 pm. “Best of” Awards were given in each of four categories for new homes and also for remodeled homes. New homes were eligible to win Best Kitchen, Best Bath, Best Curb Appeal, and Best Floor Plan. Remodeled homes were eligible to win: Best Kitchen, Best Bath, Best Outdoor Living, and Best Specialty Room. New Home Best of Show and Remodeled Home Best of Show were awarded to top overall point-earners. Price ranges for new homes were: (1) under $250,000, (2) $250,000-$500,000, and (3) over $500,000. (Length: 8:41)
When It All Goes Wrong – Restore It!
Big Brain Issue? Call the Engineers!
Host Joe Kelly welcomes Berks Fire Water Restorations, Inc. to the “Ask the Home Inspector Show.” Jessica Prutzman and Eric Keller join Joe to cover topics such as: hail storms, an October snow, pipe bursts, bio-hazard & unattended death clean up, or any other damage resulting from water, sewer, or fire.
Host Joe Kelly welcomes Bogia Engineering, Inc. to the “Ask the Home Inspector Show.” Gregg Bogia joins Joe to cover topics such as: foundation cracks, bowed walls, engineering plans, developments, variances, structural design, land development, and subdivisions.
The HBA of Berks County, BCTV.org, and the “Ask the Home Inspector” television show teamed up in 2015 to provide monthly shows to educate the public on home maintenance, construction, and similarly related issues. (Length: 26:07)
The HBA of Berks County, BCTV.org, and the “Ask the Home Inspector” television show teamed up in 2015 to provide monthly shows to educate the public on home maintenance, construction, and similarly related issues. (Length: 25:43)
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