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July 2011

Now is your chance to demo one! Date: July 23rd Place: Kewalo Basin Time: 10am-1pm You must be 18 years old or accompanied by an adult. Bring valid ID. Must sign a wavier form.


Are You Looking For A Full Time Position?

Fin Forward Thinking

Hawaiian South Shore (the Surf Shop on Ward Ave) might be the place for you! We are looking for someone that: • • • • •

Comes to work on time. Likes to take on responsibility. Energetic. Positive. Works well with others.

Come down to Hawaiian South Shore and check out the operation and if you think the atmosphere is your style, then apply by sending us a resume via email to: or send your resume to

Hawaiian South Shore 320 Ward Ave. Suite 112 Honolulu, HI 96814 Please don't ask the staff for a job application. If you need help with a resume, check out the Microsoft website and use their templates on resumes for Word. If you don't have a lot of experience in sales, that's totally OK! We like to work with anyone that is willing to learn new things so don't be afraid to apply! But if you are lazy, like to complain, and have worked at many jobs then quit after only a few months... DON'T APPLY! We are looking for that POSITIVE, ENERGETIC and OUTGOING person that likes to work in a friendly atmosphere and does not mind following directions.


• Full time 40 hours a week. • Pay is negotiable. • After a three month probation period, you’ll get to earn commission. • Commissions are based on individual performance. • Commissions average $200 every two weeks. • Full medical. • 401K available.

Go to enough World Tour events and you’re apt to bump into Tyler Callaway. An East Coaster in origin, today Callaway lives in San Diego and serves as the front man for FCS fin systems. And should you find him at an ASP event, chances are you’ll find him studiously watching the world’s best surfers, namely because he’s a fan, but also because so many of them have his equipment under their back foot. Kelly Slater, Mick Fanning, the brothers Hobgood and Julian Wilson to name just a few. And while it’s easy to disregard your fins as being somewhat trivial, after reading this conversation we had with Callaway, you may reconsider:

What’s different about the fins Slater was riding in the ’90s and what he’s on now? When we started working with Kelly there was one template that he designed himself called the K Fin. It was a little bit smaller and made from stiffer material. Over the years he’s enlarged that template about 10 percent and gone to a smaller trailing fin that has more rake. This new combination has been known as the K2 .1. It’s been his go to fin set up for most of his world title wins since ’97. He’s also added a third template called the K3. This fin has a lot more rake than the K2 .1 and helps him draw longer arcs in downthe-line waves like Trestles, J-Bay, Bells, etc. One of the innovative things that Kelly did was to maintain the same rear fin in both sets. He figured out that would keep the release point where the board would release and slide exactly the same. So by changing his front fins, he could change the arcs the board would draw on the face easily, yet when it came time for a money turn tail slide there would be no surprises. Originally the K3 was made in fiberglass and he liked the softer flex in the tips. Over the last few years, as his boards have gotten shorter and shorter, he’s moved to the stiffer performance core version with carbon. Having less rail in the water, I think his desire for the stiffer fin was reacting to that shorter evolution he was working on with his boards. Continued on page 7...

Fin Forward Thinking Continued from page 2... How valuable has that relationship been in terms of changes in design? Kelly is an extraordinarily focused individual. He spent a fair bit of time figuring out the different aspects of his equipment that give him the performance he’s looking for. From that understanding comes his ability to be creative in terms of what he wants to do on a wave, and evolving different ways to try to get that from his equipment. What’s allowed them to change? Technology, evolution and understanding. We have made leaps and bounds in the technologies we use to make fins since the early days. We have evolved new designs and materials one by one with each new generation being a building block for the next. And we’ve greatly increased our understanding of different combinations of things that work together and why. For instance, we’ve learned a lot about leading edge radius on fins and how they affect the surfer’s ability to force a turn with the small board at high speed without spinning out. Or how they will help a board ride a little lower in the water and roll smoothly rail to rail. Leading edge radius on a fin can really affect how your board wants to be ridden, and what it will let you do easily. When you get feedback from surfers, what kinds of things are they after? It varies a lot from individual to individual. Kelly, for instance, was looking for an edge in competition, to be able to adapt his board to the conditions without the change throwing him off. The Hobgood’s were looking for one fin they would love in all conditions, so effective they wouldn’t have to think about changing anything. Julian combined his two favorite templates to create something in the middle. Mick and his shaper Darren Handley started with Darren’s tried-and-true template and gradually evolved the leading edge and the flex pattern to fine tune the speed and forgiveness that he was looking for. Most of the surfers we work with are competing and that tends to drive their needs towards dependability. More and more surfers like Kelly and Mick are influencing everyone else to change their fins and change their surfing.

In your estimation, what’s the best construction material? Everything works and has some strong points to it. We spent a lot of time and money developing Glass Flex with Dick Brewer’s two nephews who do our injection molding in California. These are the off-white fins that come standard with most stock boards. We built an expensive machine to graph the flex pattern of fins and were able to get them to flex very close to a hand foiled fiberglass fin. Performance-wise, that was leaps and bounds ahead of the old black-or-white fins we used to make prior to 2004. It might seem like a lot of trouble to go through, but it’s important to us and it’s really important to the guys who put their names on boards. Some of our competitors just copied the color, if you flex them side-by-side in two different boards with your hand you can really see the difference. From that came Green Flex, which gets its resin from recycled carpet, which would have otherwise gone to a landfill. We spent a lot of time trying to make sure that that would perform as well or better than Glass Flex, and it does. Resin transfer molding technology led us to our performance core material, which allowed us to better engineer flex patterns and produce very light fins with a nice progressive flex to them. Now a lot of people like the new H3 with its carbon Kevlar hybrid tri coil technology. They’re designed to return the energy you put into your turn back to you coming out of the turn. So what’s best? If you ask 10 different surfers and shapers you’ll probably get at least five different answers. It all depends on what you’re trying to achieve. Surfing is a very personal form of expression. How have fins changed as surfing’s progressed? Are there better fins for airs or Kolohe or Julian’s brand of surfing? Fins are evolving quickly now that most of the top surfers are experimenting with their fins. That’s something a lot of them weren’t doing two years ago. I think Mick switching to FCS and winning his second world title was a big wake-up call to the rest of the boys on tour. One of the features of the H3 is a more upright, less raked tip. There are a lot of surfers who feel that is a lot more forgiving when you land sideways or backwards. It’s easier to control and spin back around … or so they say. Since I don’t land too many of those, I listen closely to what they are feeling. It’s fascinating and it will probably lead us in some new direction with design that we will be as exciting as the changes we’ve seen in performance the last year and a half or so. I think this is one of the most exciting times surfing has ever seen. Article courtesy of


Expires July 31, 2011.


Expires July 31, 2011.

One of the few boards that’s designed to surf with all 5 fins. The two front side fins are oversized fins for drive. They have a lot of cant (tilt) on them for deep turns off the bottom. The tip is blunt for release at the top (board will turn fast). Rear quad fins are added to give the board speed. But the quads tend to make the board still so Bill added the pivot fins (no rake on the fin) to loosen the board. Rear trailer fins (smaller then normal fins) were added. The trailer fin lets the board turn deep off the bottom without slipping or spinning out but it’s small enough to keep the tail loose so it will still perform like a shortboard.


Are You Looking For More Speed For Your Surfboard? Would You Like To Make Sharper Turns At The Top Of The Wave? “I used the Halo quad set demo fins on my new 7’0” at Silva channels the other day and it worked good. I was able to take some late drops with no problem and turn hard at the bottom. The drive was there, I noticed that I could snap the board at places on the wave that I couldn’t with the regular fins. It really has the snappiness of the pivot fin but also the drive with the wide base. I thoroughly enjoyed the session and went to Dave and purchased a set. Mahalo South Shore for turning me on to the Halo fins.” -Ron: Friends of Kewalos

4.5” Halo for Thurusers or SUP side fins

“My board is a 6'3" Quad Fish from Rawson. Flat rocker, fast, but tough to turn. Well first I went out in 4+ foot spot near Left Overs. The fins drove well and had plenty of speed off the bottom. I struggled a bit to turn off the top. Felt good. Then I went to Gas Chambers. Solid 4-6 foot. Hollow. Pumping. I was making critical drops, backside and pushing right up into the pocket. I felt very confident on this fin set up. Felt very good. Put a "tune up" on my board. Good call!” -Andrew Jones

“Hi Dave! First, I would like to say many thanks for the excellent service, being all the way over here in Oz didn't make any difference and I felt the Aloha . Anyhow I am a hopeless surfer. I'm no Kelly Slater, not a Tom Carroll, I think I can style like Jerry Lopez but only when I’m sleeping in my dreams… Anyhow, got the Halos put the on my 10' starboard SUP and tried them out on a few different days. Here's what I noticed at my local beach break which tends to have more closeout days than nice peeling days and I would have to wait for those days a little more than the others.. But, with the Halos I noticed that down the line my board pumped so I tried a closeout sort of day, the kind that I wouldn't bother worrying with the SUP, and that extra speed got me more wave time than I could imaging , I kid you not these fins rip ! Thanks for making me that little bit Halo Center Fin Longboard or SUP better. I’m still no Lopez, hehehe! Cheers, Tom “Aloha Dave and Hawaiian South Shore Staff: A few weeks ago I purchased two sets of Halo fins (4-1/2"). A FCS set up for a thruster and a Future set up for my Quad (4 fins; 4-1/2" & 4-1/8"). I had good experiences with both fins in small to medium surf and clean and mushy waves. The highlights that I like about these fins are: You can pull out of the flat sections and gain speed, your turns are more vertical and you can generate lots of speed without slowing down. These fins also hold well with a fluid flow of speed on cut backs. By far the Halo fins are great for their diversity in wave size and conditions. I can't wait til your Future thrusters are available.” -Lance Owen, a switch stance master “I'm a goofy foot and I ride a 8'0 quad Griffin hybrid funboard. I have been using the MR twin fin set (without trailer) for the past winter season into summer with great results. Got the twin fin Halos last week and have been using them a lot at Chuns for the past week or so. Waves have been averaging in the 3'-4' with pluses (Haw'n scale). I really like the way the board can pull off tighter turns up the wave face. I've been able to take off at the point and make it past the west bowl a number of times. I like the drives these babies produce, especially since I go backside most of the time. Can't wait till the quads. come in.” Aloha, Daryl A. 4.

Do You Know What UPF Is? Did You Know Most Rash Guards Are UPF 50+

Clothes can protect your skin against the sun's harmful ultraviolet (UV) rays. But not all clothing is created equal. The tightness of the weave, the weight, type of fiber, color and amount of skin covered all affect the amount of protection the clothes provide. What A UPF Rating Really Means: UPF stands for Ultraviolet Protection Factor and indicates how much of the sun's UV radiation is absorbed. A fabric with a rating of 50 will allow only 1/50th of the sun's UV rays to pass through. This means the fabric will reduce your skin's UV radiation exposure significantly, because only 2 percent of the UV rays will get through. What's The Difference Between UPF And SPF? SPF stands for Sun Protection Factor and is the rating you're familiar with for sunscreens and other sun-protective products. It measures the amount of time it takes for sun-exposed skin to redden, while UPF measures the amount of UV radiation that penetrates a fabric and reaches the skin. Which Fabrics Are Best? As a rule, light-colored, lightweight and loosely-woven fabrics do not offer much protection from the sun. That white T-shirt you slip on at the beach when you feel your skin burning provides only moderate protection from sunburn, with an average Ultraviolet Protection factor (UPF) of 7. At the other end of the spectrum, a long-sleeved dark denim shirt offers an estimated UPF of 1,700 – which amounts to a complete sun block. In general, clothing made of tightly-woven fabric best protects skin from the sun. The easiest way to test if a fabric can protect your skin is to hold it up to the light. If you can see through it, then UV radiation can penetrate it – and your skin. The color of the fabric also plays a role. Darkercolored fabrics are more effective than lighter ones at blocking out the sun. For instance, the UPF of a green cotton T-shirt is 10 versus 7 for white cotton, and a thicker fabric such as velvet in black, blue or dark green has an approximate UPF of 50. Fabric Content And The Wearer's Activity Make A Difference: What the clothing is made of matters. Fabrics such as unbleached cotton contain special pigments called lignins that act as UV absorbers. High-luster polyesters and even thin, satiny silk can be highly protective because they reflect radiation. Even if the piece of clothing has a good UPF, what you do while wearing it can make a difference. If the fabric gets stretched, it will lose some of its protective ability, because the fabric becomes thinner and more transparent to light. And once it gets wet, it can lose up to 50 percent of its UPF. In Florida, it is a common practice for parents to put a white T-shirt on their children to protect them from the sun while swimming. But when that T-shirt gets wet, it provides a UPF of only 3. Consider High-Tech Clothing: When selecting clothes for sun protection, consider fabrics that have been specially treated with chemical UV absorbers, known as colorless dyes. These prevent some penetration of both UVB and UVA rays. A number of manufacturers are now making special sun-protective clothing that has been treated with a chemical sunblock during the manufacturing process such, as the Rash Guards we carry in the store. In addition, they use fabrics of the weave and colors that provide protection best. The garments are designed to cover as much of the skin as possible. New standards for sun-protective fabrics in the US were unveiled in January, 2001. Only clothes with a UPF of 15-50+ may be labeled as sunprotective. Clothes that are marketed with a sun-protective claim are usually UPF 50+. Also, like regular clothing, sunprotective clothing may lose its effectiveness if pulled too tight or stretched out, or if it is washed and worn repeatedly so it's a good idea to get a new UPF rated piececlothing once a year. Wash Sun Protection Into Your Clothes? A laundry additive, Sun Guard, contains the sunscreen Tinosorb(R)FD. When added to a detergent, it increases the UPF of the clothing, and this protection lasts through 20 washings. The Skin Cancer Foundation's Recommendation: To receive The Skin Cancer Foundation's Seal of Recommendation, sun-protective fabrics must have a minimum UPF of 30. They consider a UPF rating of 30-49 to offer very good protection, and 50+ excellent protection.


Kinetik Racing Company

Kinetik Racking is an ULTRA high performance fin company, its products are designed, tested and used by some of the most influential surfers and shapers of the present time. Sprouting in summer of 2009, KR collaborated an A grade team of surfers, shapers, and manufacturing elites to make for an undeniable combination of quality and performance. KR fins are not just endorsed by the team but are the teams actual fins. Each are respected for their ability and knowledge of the sport. The current team has been riding and refining their individual fin templates for years, working closely with the KR RnD crew. Kinetick Racing has a commitment to providing you with the same ultra high end equipment as used by the best surfers in the world. Expect new riders, new templates and boundaries to be pushed in this company’s bright future.

Now Available At Hawaiian South Shore! Team Riders: Joel Parkinson, Bruce Iron, Mark Occhiluop, Luke Egan, Andy Irons HIGHEST QUALITY MATERIALS All KR fins are made from the highest quality materials available to provide maximum performance and durability. LIGHT WEIGHT 6mm HEX CORE 6mm Hex Core is the most proven and trusted weight reduction material available, delivering the best flex and response. ENHANCED FLEX CARBON FIBRE 3K carbon fibre has been strategically placed to deliver a unique and precise flex pattern. AVAILABLE IN YOUR BASE TYPE All KR fins are available in two of the world’s leading plug systems. Through our focus on design and our factory’s attention to detail, you will find KR fins fit seamlessly into your plug choice given your board’s plugs are correctly fitted. 6.

July. 2011 - Hawaiian South Shore Surfnews  

Lost Hydroflex, Fin Forward Thinking, Go Pro Camera, and more

July. 2011 - Hawaiian South Shore Surfnews  

Lost Hydroflex, Fin Forward Thinking, Go Pro Camera, and more