July Newsletter

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N E W S L E T T E R

J U LY

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JUICE STOKED By David Kelly | Owner, Hawaiian South Shore I’m stoked on juicing! Well, kind of. Let me explain… I initially started looking into juicing because I wasn’t getting enough greens and fiber in my diet. Fiber is one of those things guys my age start talking about-and I knew I didn’t want to go down the road of fiber supplements! No Metamucil for me, thanks! I read a lot about juicing and in my research, I found some people take it to the extreme and only drink juice for days as a way to ‘cleanse,’ but I’m skeptical of that. The benefits of juicing as an addition to my diet sounded great, though, so I wanted to try it out. I ended up using my blender to make my morning ‘juice’. Why a blender? It’s not because I didn’t have a juicer. I do, but it was in the back of the cupboard not touched for years! I think I purchased it during the last juice fad, when JuiceMan Juicer was on TV. It’s still sitting in the back of the cupboard though. I debated for a while, but the reason I wanted to use the blender instead of a juicer is because getting rid of the pulp means tossing lots of vitamins and fiber. Those are the things I need, so blending my ‘juice’ made sense. The results were awesome! After 3 weeks, I dropped under 185 pounds! It’s been 2 months now, and I dropped two pant sizes! I’m super stoked and have tons of energy all thanks to my morning ‘juice’.

SWEEPSTAKES SCAMS

Easy Green Smoothie Recipe

In Hawaii (and all over the US) there have been a

This smoothie is easy to make, easy to drink, and will

rise in sweepstakes fraud. This is when scammers

help you add a ton of green to your diet!

tell you you won something when really they’re

2 cups leafy greens (prewashed kale or spinach

after your cash or your data.

makes this easy)

Some require you to send payment information,

1 cup yogurt or milk of your choice

cash, or some form of ID to claim your prize.

1 ripe banana sliced

Others come from free email accounts (@

½ lemon (cut some of the rind off)

gmail.com is a red flag!). Other scams are for

1 cup pineapple (frozen pineapple will make the

sweepstakes you don’t remember entering or a

smoothie thicker)

giant check that comes in the mail (don’t cash it!).

-Blend greens and liquid (add more as needed)

While you may think you wouldn’t fall for this

-Add fruit and blend

scammers can be quite clever disguising their

-Drink up!

emails, true identity, and their purpose. Not sure if

Tips: Use frozen fruit for a thicker texture.

you’ve encountered a scam? Google their email, phone number, or the scenario to see if it’s legit.

Try spices like cinnamon or add some vanilla for some extra flavor.

Next time someone says, ‘YOU’VE WON!’ be

Experiment with different fruits until you find flavors you love.

sure to be skeptical.

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INTERVIEW WITH MARK NELSON, CARVE SPORTS

Maker of Harley Ingelby and CJ Nelson boards

When you were a busy working executive how did you make time for surfing? In college, I majored in Finance and Accounting and joined the Los Angeles office of Deloitte & Touche upon graduation. As a newbie in a major CPA and Consulting firm, I got put to work and 60+ hour workweeks

We’re grateful that Mark Nelson was

became commonplace. I ultimately left Deloitte for private industry

able to share his insights about his

and increasing levels of responsibility kept the work pace even higher.

innovative company, Carve Sports.

Surfing and personal time got squeezed pretty tightly for a lot of years

Where did you grow up and what was it like? I grew up in Thousand Oaks, California, in the heart of Ventura County. It was a fairly small town when I was a boy with lots of ranches in the area. I loved the outdoors and grew up hiking, camping, and hunting

as my professional career and raising our family took precedence. The combination of working too much and location inland made beach access and surfing tough. For a number of years, I took up cycling as my primary sport to stay in condition and free up my mind from the stress of business.

on cattle ranches that are now covered by houses. It was a place

You had a ton of corporate experience-what made you give up your

where we could run wild without getting into too much trouble…for a

day job to start a surf company?

hyper-active boy, it was a great place to grow up!

I had rekindled my surfing around 2000 and although still jamming hard

We know you love to surf, but when did you start surfing? Was there a time you didn’t surf? If so, what made you stop? I grew up playing the core team sports and played baseball and football through high school. Surfing was the fun break that I got to do between seasons and summer time between summer league games. Our town was about half way between Malibu and Ventura and my mom would load up the family station wagon during the summer and take us to

in business, my wife and I bought a weekend beach home in Carlsbad. Almost every Friday night we’d drive down from our home in Pasadena to Carlsbad, surf both days, and head back Sunday night. Getting that house was one of the best things we ever did…it definitely changed our lifestyle, got me out of the office on weekends, and got me back in the water surfing. I was like a grom again! Every morning, up before dawn, frothing to get to Cardiff Reef and get in the water no matter what.

Secos near Malibu and more often to California Street in Ventura. Our

I was very fortunate and enjoyed a successful professional career, but I

family couldn’t afford a surfboard, but we’d load the roof rack with a

realized that my life balance had been out of alignment for a long, long

bunch of my buddies’ boards and she’d haul us to the beach. I’d use a

time. But I wasn’t ready to retire…I simply have to stay busy. I wanted to

borrowed board when my buddies were resting. A bad shoulder injury

do something that I had personal passion for, and my passion for surfing

ended my college baseball career and I took to surfing more regularly

was glowing. I wanted to build surfboards, but only if I thought we could

after that…great therapy for my shoulder and that’s when I really got

do something new and meaningful. I looked at a lot of companies and

hooked…. escaping from college pressure multiple times per week with

ultimately discovered Yu Sumitomo whose father started their family

my 7’3” downrailer from Malibu to Ventura County Line.

surfboard business in Japan nearly 40 years ago. I became convinced that the technology that they have created was the best in the world and their passion for performance and quality was singular. I had found my manufacturing partner(!) and we launched our business with Yu and his team building the boards and our team establishing marketing, sales and distribution capabilities. What has been the biggest challenge about starting Carve? I spent my professional career in larger companies with thousands of employees and, as a senior manager, I was accustomed to having

Credit Card information: The Hawaiian South Shore Credit Card makes it easy to walk out with a surfboard today with no interest! It’s like a layaway, but you go home with it today. We offer 6 and 12 month plans. Stop by today and ask for more info! Layaway information: Did you know we offer layaway? You can choose a 6 or 8 week time period for your layaway purchases. It’s a great way to get exactly what you want without hidden fees.

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effectively unlimited personnel and financial resources available to run the businesses. Starting a small enterprise from scratch requires everyone on our team, especially me, to wear a lot of different hats. I enjoy every aspect of our business, but I have had to adapt to becoming a lot more directly involved in “doing the work” rather than managing execution via a large staff of senior managers. You work with some great collaborators what’s it like to work with some of the greats? We have been blessed to work with CJ Nelson, among the top traditional longboard surfers of all

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INTERVIEW WITH CONTEST DIRECTOR, KANEKOA K. C. CRABBE Tell us about your upbringing. I grew up in Mililani during the 1980’s when it was still a relatively small town compared to today. After high school, I moved to the Big Island and attended UH-Hilo while my family moved to the island of Molokai. I lived off-and-on on Molokai for 10 years building my father’s house on Hawaiian Homestead land and I worked as an electrician with him all over Maui County. In 2008, I returned to Oahu to pursue a master’s degree at HPU and have lived here on the island I grew up on ever since. I’m primarily a shortboard surfer (my favorite breaks are Off the Wall, Backdoor, Sunset Beach, Backyards & Velzyland) but during the summertime when the waves are flat on the North Shore, I either bodysurf point panic or surf some less crowded east side spots. I’m currently a PhD student at UH-Manoa and a professional musician who specializes in performing for wedding ceremonies, cocktail hours and receptions. My dream job is to become a full-time, tenured communications professor and

POINT PANIC CONTEST The Point Panic Contest is on again in 2017! Hawaiian South Shore is proud to support this local bodysurfing and handsurfing competition.

teach college students here in Hawaii. How did you get into Bodysurfing competitions? The first bodysurfing competition I’ve ever entered was the 2008 Redwings Handboard event at Point Panic. I enjoyed the experience of riding

On June 10th, 40 pure wave riders took full advantage of the

uncrowded waves using my rubber slipper as a handboard and the

early sign up day at Hawaiian South Shore to secure their spots

positive interactions I had with the other wave-riders entered in this event.

in this 9th annual bodysurfing/handboarding competition. They

At that time, there was no bodysurfing event at Point Panic and I saw a

became eligible to win one of six prize packs provided by Vissla,

massive void in the community since, I believe, Point Panic is primarily a

DaFin & HSS. As the late June to mid-September holding period

wave solely dedicated for bodysurfing first and handboarding second.

approaches, this year will include various divisions for women, 19 and under, 50 and over, 20-34 & 35-49.

What are the challenges in the past with the competitions? Hahahaha! Challenges??? Where should I start??? Nah, finding people like me who serve selflessly is the hardest part. But once I find them, there kokua and aloha is priceless!!! I do this solely for the love of Point Panic and the bodysurfers who came before us. No challenge is greater than the satisfaction I receive from making people smile, helping people learn about the ocean and helping people make friends and sustain good positive relationships with each other. Point Panic is a surf break that is unlike any other place in Hawaii. When the right size swell from the right direction comes in with the right tide and wind direction, it is a magical place and to me, it is by far the best bodysurfing wave in the world! What are the challenges you face now?

To enter, go to Hawaiian South Shore, complete the entry form and drop it off, with payment, to one of their friendly staff members. Limited spots are available in each division so enter early!

When I started this event back in 2009, I was single, living on the North Shore, pursuing a masters degree, surfing & golfing a lot and having lots of fun!!! Fast forward to 2017, I’m now a husband and father, I live in town, I’m pursuing a doctorate degree AND I’m dealing with a medical condition

Four of the past eight events have been held in the month of July

called ulcerative colitis (google it... it sucks!) on a daily basis so yeah, I have

so enter early because there may not be any late beach entry

a lot more challenges today than I had nearly a decade ago. But overall,

spots left! For more info, email malamapointpanic@gmail.com

things could be worse and I’m thankful for all the blessings in my life and

ALOHA! Team 90FT&GLASSY!

for the people and organizations who help me put this annual wave-riding event on year after year.

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Tell us about the purpose of the Point Panic Contest. Ocean awareness & education, to perpetuate the Hawaiian art form of Kaha Nalu, to encourage healthy living practices, to create friendships and positive connections between all people, to protect Point Panic from land, water & air pollution and especially the nearby excessive over-development in Kaka’ako. How did getting Vissla, DaFin, and Hawaiian South Shore involved changed the contest? This awesome team of sponsors has provided us with so much! From the liability insurance policy to the t-shirts to the prizes to the advertising to the permit fees to paying for the judges, I can’t thank them enough!!! Especially Mr. Mark Cunningham who consistently provides us with the moral support and always encourages us to keep moving forward and do our best. The event today is A LOT better than when we first started in 2009 and I’m happy to say that it keeps getting better year after year!

We hope to gain some support and/or assistance from those in the neighboring Kaka’ako area such as the Howard Hughes Corp., Kamehameha Schools, the Office of Hawaiian Affairs (OHA) and 53 By the Sea (the Japanese Wedding Chapel) so we are very optimistic and looking forward to the future! What would like to see this year? Perfect 3-5 foot barreling rights! A smile on every participant and spectator all day for 2 days straight! No litter, no flies, no feral cats, no public alcohol consumption, no drug use, no negativity, no disrespect, no graffiti and a clean, well-maintained park with no overfilled trash cans and nice green grass for the kids to run around and play, for families to gather and for all people to enjoy! I believe anything is possible!

MEMBER OF THE MONTH: Rich Sellana

Where do you most often surf and why?

What size board before Puddle Jumper?

Before moving to Maui, I surfed either

I was surfing either my 8’-4”x22”x2.75” Surftech

Makaha or Maili Pt because it’s one of

Dino Miranda or a 6’8”x20x2.5” Kazuma Mini.

the best waves on the Westside in my

When and what got

opinion, plus I lived near Maili Pt. During

you into surfing?

the summer, I headed into Town to either

I started surfing

Kewalo’s or Ala Moana. Now that I’m

around 10 years

living on Maui, I’ve been surfing Ho’okipa,

old when I got an

Olowalu, and Lahaina Breakwall. Still

old purple single

exploring other Maui spots.

fin Lightning Bolt Gun from my Uncle. Taught

What made you decide on this board? After filling out the Google doc on your website, I got a call from Brett. We talked story for a bit and he recommended the 5’-9” Puddle Jumper. I’ve never heard of Lib-Tech till then. Initially I was thinking of ordering the Stewart S-Winger but after reading up on Lib-Tech and Matt

Favorite place to eat after surfing?

Biolos Puddle Jumper I was sold on it. I like

Favorite item?

that the board is very durable and Lib-Tech is

Was there ever a time you stopped

Back in the day, plate lunch from Kanada’s

environmentally conscious…plus it’s made in the

surfing?

lunchwagon at Kewalo’s…. gravy all ovah!

USA.

Outside of surfing what do you do for fun?

Did you ride it? Stoked on it?

Spending time with my wife, daughters,

No, I still haven’t gotten the chance to get it in

dogs, yardwork/gardening, exploring Maui,

the water yet but I’m sure I’ll be stoked on this

and volunteering.

board! This board looks and feels awesome in

myself how to surf near Maili Pt.

I stopped surfing during my junior year in high school when I met my high school sweetheart. Thirty years and two daughters later, we’re still happily together! I started surfing again during my college years after I a classmate asked if I surfed. At that time,

What do you do for work?

longboarding was gaining popularity and I

I do Civil/Mechanical Design for an

ended up getting a 9’ Herbie Fletcher.

Environmental Engineering firm.

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hand! Mahalo again Brett for the great customer service! I’ll be back for sure…Aloha!


performance characteristics of each model. The ability for CJ and

PRODUCT REVIEWS

Harley to effectively design the flex and performance characteristics of each model “from the inside out” is unprecedented. The guys and their shapers can define how much flex each model has in different areas of the board, where the flex and twist points are, how fast the board rebounds (returns to neutral position after flexing), etc. This ability to tune the board allows them to utilize this core design approach across a broad range of boards from traditional logs to hyper-performance longboards.

FCS is stepping it up with the new FCS II line of fins for the

Fused EPS cores and highest quality epoxy resins are mated with a

summer. They have the New Retro twin fin keels and the New

variety of lamination materials such as fiberglass, Texalium, and carbon

Al Merrick 2+1 fin. No matter what kind of board you have,

fiber to make boards that perform at an exceptional level while providing

we highly recommend giving the 2+1 type of fins a try.

great durability and value. The genesis of this technology goes to Yu Sumitomo’s dad, one of the fathers of surfing in Japan. He started making surfboards nearly 40 years ago. When wind surfing and kites took off, they had to develop boards that could take tremendous punishment and pioneered what is now known as double sandwich construction. Later, they adapted this technology to surfboards and generations of development later, we have Thunderbolt and E-Matrix constructions. Both are constructions focused on delivering performance and responsiveness beyond the capabilities of traditional constructions. The fact that these constructions are substantially more durable than traditional boards is a happy bi-product.

This New Al Merrick Twin+1 is similar to the MR fins and

These constructions have great flexural characteristics and are not stiff

it’s perfect for small knee mush days as well as head high

and corky like earlier and less expensive epoxy-based boards. All of our

waves. With the very large side fins, it grabs more water

boards are hand shaped, hand laminated, hand finished, hand-made.

than a normal fin, this helps you generate speed down the

Shapes are tuned to take advantages of the superior performance of

line. The small trailer is big enough to hold thru the bottom

epoxy chemistry, with volumes, rail profiles, and other design parameters

turn but small enough to release a faster than a standard

adjusted for differentials in density of epoxy versus poly materials.

size fin off the top.

Repairs are rare given the durability of these boards, but standard epoxy repair methods are fine if necessary.

time and Harley Ingleby, multiple ASP/WSL World Longboard Champion

What are the local pros saying about your boards?

and among the top high-performance surfers ever. Working with these

We are very fortunate to have a substantial number of elite surfers riding

guys has been tremendous as both CJ and Harley are super involved in

our boards and their participation and feedback has been incredible.

every aspect of our business. They are extremely engaged in the design

The boards that they ride and the boards that Harley and CJ ride

and testing of every shape, the definition of the flex control features of

are the exact same boards that we provide to our dealers. We don’t

each model, setting target weights for every board, design schemes…

make special boards for our team riders – we all surf what we sell. No

you name it.

exceptions.

It helps that they’re a pleasure to work with, too. Few things are less

What’s next for Carve?

appealing to me than people whose egos are bigger than their resumes

CJ, Harley, Yu Sumitomo, and I will continue to focus on refining our

– these guys are totally down to earth. Same with Yu Sumitomo who I

product lines and technology. The shared mind set is that we will

consider a brother.

never stop innovating. We will continue to engage other super talented surfers and shapers to improve our current lineup and introduce new

Tell us about Thunderbolt materials. Where did Thunderbolt

models when we can create something that is special and will allow our

technology come from? What sets it apart from other materials? Is

customers to add a new dimension to the way they surf.

the board corky? How do you fix when it’s damaged? In a nutshell, E-Matrix (CJ’s models) and Thunderbolt (Harley’s models)

Learn more about Carve at their websites:

constructions use carbon fiber (Thunderbolt) and special uni-directional

CJNelsonDesigns.com | HarleyInglebySurf.com

materials (E-Matrix) inside our blanks to control flex and rebound

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HOURS Monday - Saturday: 10:30-7:00 Sunday: 11:00-6:00 PARKING Monday - Friday: Makai side of store Weekends: Mauka side of store CONTACT (808) 597-9055 HawaiianSouthShore.com

Join Our Loyalty Program! Did you know when you shop on HawaiianShouthShore.com you’ll earn reward points?! PLUS you’ll get FREE shipping on most items over $50! If you don’t want to shop online just call us at 597-9055 and we can process the order over the phone and email you the receipt.

HAWAIIAN SOUTH SHORE INSTAGRAM

hwnsouthshore Yeah @ikakara stoked, just in time for summer swell! For you folks that have been waiting about two months now I’m sure the boards will be done soon we have a lot coming down the pipe. If you’ve been wanting we have a few in stock. If you want to particular model and size you’re going to have to order. Carbon Wrap it’s what to surf!! #carbonwrap #rnfredux #Lostsurfboards

Don’t forget the sunscreen! Get Real Suncover Sunscreen. Organic sun care made with Zinc Oxide! Made in US. All natural. Broad spectrum. Biodegradable. Reef safe.

hwnsouthshore Heck yea the AU fins look sick. More speed and control.

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