REALTOR® SERVICES

Presale Activities

• Initial consultation to determine client needs, priorities, and timeline

• Research and determine market value

• Review estimated net sheet to determine possible proceeds

• Prepare initial timeline calendar for important presale activities

• Prepare all documentation for signatures

• Review agency relationships

• Discuss and create pricing and marketing strategies unique to your property Sign listing agreement

• Order pre-sale home warranty with seller’s coverage

• Schedule consultation with home stager

• Schedule pre-sale inspections Prepare pre-sale disclosure packages

• Refer attorney and/or CPA for legal and/or tax advice, if needed

MARKETING PLAN Preparation

• Obtain bids on repairs, if needed

• Coordinate home repairs as needed Coordinate updates & improvements, if needed

• Stage property, if applicable

• Schedule housekeeping, window washing, carpet cleaning, and landscaping, if needed

• Have property professionally photographed and create virtual tour

• Order “For Sale” sign and appropriate riders

• Install lockbox at home

• Determine showing availability and communicate with other agents Input listing on Multiple Listing Service which syndicates to over 25,000 websites

• Host broker’s open house*

• Host public open house(s)*

• Offer twilight tour*

Advertising & Collateral Materials & Social Media

Create custom color property brochure customized and tailored to your property*

• Create single property website, i.e. www.yourhome.com

• Enter property listing on websites including Dudum.com, listing agent’s website, Zillow.com, Trulia.com, Realtor.com, and more

• Create open house invitation and mail to surrounding neighborhood, to agent’s SOI, and to other prospective buyers*

Create e-blast and send to 4,000+ local agents and brokerages

• Create social media designs; post to Facebook, Instagram, and other social media channels

• Create newspaper and/or magazine ads including open house ads, and submit to publications*

Networking

• Promote to agent network and announce at all office meetings*

Promote listing to out of area, out of state, and out of country buyers via our relocation network

• Promote to listing agent’s SOI including prospective buyers and agent’s networking groups

• Promote at weekly marketing meetings*

Promote within neighborhood*

Ongoing

• Schedule showings and show property to potential buyers*

• Communicate updates to sellers on a regular basis and share activity feedback and comments

• Continuous tracking of market conditions, sharing results, and discussing competition, if any

• Respond quickly to all buyer inquiries

• Revise marketing plan and pricing strategy, as necessary and if needed

• Give updates on activity, number of online views, and clicks for online and social media ads

NEGOTIATE OFFERS/ACCEPTANCE

• Schedule offer presentation with seller Present offer(s)

• Explain ramifications and/or benefits relating to terms and conditions of contract(s)

• Negotiate terms on behalf of the seller(s)

• Negotiate actual occupancy

Coordinate actual close date

• Complete necessary paperwork in order to execute chosen agreement

• Organize and facilitate copies of offer, counter offer, and addendums to appropriate parties for ratification

• Coordinate opening of escrow

Facilitate An Escrow

Much of the following is done with the assistance of a Transaction Coordinator, whom I employ:

• Deliver completed contract to both parties involved in the contract as well as to the title company, lender and/or appraiser, when necessary

• Confirm title company is in receipt of buyer’s earnest money as specified in the contract

• Identify and disclose any new or additional information or details concerning property to the buyers through any additional disclosure paperwork beyond that in original disclosure package

• Coordinate and confirm all inspection appointments with sellers

• Receive and review title report

• Negotiate any post inspection concessions

• Strive to resolve problems and challenges relating to property condition or buyer’s concerns

• Coordinate appraisal appointment

• Meet appraiser with applicable comparables

• Negotiate any negative impact relating to appraisal should discrepancy arise

• Complete ongoing necessary transaction paperwork

• Facilitate contingency removal Coordinate and attend final signing in preparation for the closing*

• Work with seller on organizing utility shut-off

• Work with seller to finalize moving plans, warranty transfer, or any other move out needs

Arrange and attend buyer’s final walk-through*

• Work to resolve any problems or challenges that may come up

• Confirm loan funds and remaining buyer money has been deposited into escrow, if applicable

Call sellers with Congratulations! Deed has been transferred and recorded and escrow is closed

• Deliver keys to new owners

After Closing

• Provide final HUD and final closing flash drive keychain with all supporting home sale documents for seller’s file and tax purposes

Possibly help you find your next home or direct you to out-of-area agents, or assist you with possible relocation services, if needed

• Work with seller to ensure the transition to new residence is smooth

Provide a list of trade professionals and resources who can help with repairs or upgrades needed on your new home

• Serve as a community resource and great REALTOR® to your friends and family for all of their real estate needs

• Check in periodically

• Add client to gift and mailing campaign

• Invite to client parties such as Shredfest, Sundae Sunday, Client Appreciation, and Santa Party*

Follow up with market updates!