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The idea is to let the hunter focus completely on the hunt”
Adina Kufeld 35 Hunter Härkila clothes designer since 2007
you are more into hunting that exposes the clothes to wear, such as working with dogs, the Endurance line can take more of a beating. But it is the latest line, Performance, that is challenging Adina Kufeld as a designer: ”Performance is for the high-intensity hunt; hunting that sets the pulse racing. This line offers opportunities for experimentation, but, against that, here we need to be at the top of our game. This is where the discerning hunter demands freedom of movement and lightweight gear. And the styles here need to be sporty and inspired by outdoor activities. But, in none of the three lines are quality, functionality, comfort and breathability up for compromise”, asserts Adina.
The old with the new When asked about which Härkila styles Adina Kufeld is especially proud of, she has a ready answer: the Pro Hunter Wild Boar suit, the
Expedition Down jackets and the Metso family. The Metso products in particular encapsulate the essence of the Härkila brand. ”In the Pro Hunter Wild Boar suit and the Expedition Down jackets, we experimented with entirely new combinations of different technologies and materials. The result is something unique on the market. With Metso, we introduced a family with the appearance of a traditional hunting fabric, evoking the old loden cloth, but with the application of new technology, combining the wool with hard-wearing fibre and a Bionic Finish treatment. The design and functionality meet the needs of today’s hunters in terms of various hunting details”, says Adina Kufeld, concluding that: I always try to ground our designs in tradition, but with an innovative and contemporary edge. For me, it’s the ultimate synergy when we apply new technology and know-how to a familiar hunting material such as leather, loden or oilskin.
DESIGNING FOR TOMORROW’S HUNTER
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