BMR ADDS FIRST QUEBEC PRO STORE WITH NAUD CONVERSION

BMR Group, along with an existing BMR dealer, Pierre Naud, has opened the first BMR Pro store in Quebec. The concept, the result of a $2 million investment, is located at 2250 Boulevard des Récollets in Trois-Rivières and will serve as a flagship store for the Pro network.

BMR opened its very first BMR Pro in Ontario last year. Griffith Building Supply, in Greater Madawaska township, had a grand opening in the middle of May.

The Pro concept, part of a series of sub-banners for BMR to better define the offerings of its respective store formats, is aimed at handymen, contractors and heavy DIYers. It offers a range of building materials at very competitive prices, tailored to the quality needs of pros. The new store boasts a modern, industrial look that extends to the layout of the aisles, the design of the store and the entrance reserved for contractor customers.

“We are very excited to unveil the very first BMR Pro in the province. This is a new concept that reasserts BMR’s expertise in the building materials industry. Simply put, our store is where contractors feel right at home,” says Pascal Houle, CEO of BMR Group.

The pro format marks a new beginning for the Trois-Rivières Pierre Naud store. In September 2017, it was destroyed by fire only weeks after the completion of a major renovation. The Lebel brothers continued their business activities from a construction trailer while their store was being refitted.