WOLF CREEK BUILDING SUPPLIES

ver the last 20 years, John deRegt has worked to grow his business from a single outlet to a three-store chain in central Alberta. His first location, in Lacombe, was opened in 1999. In 2016, he opened a second store in nearby Sylvan Lake. And then a year later, he purchased another location in Morinville, outside of Edmonton.

Motivated by his strong faith, and supported by a close-knit family, John believes everyone his company works with should benefit financially—and he takes his role in making that happen seriously.

In a field that’s highly price sensitive, he also feels that overpromising and underdelivering is too commonplace. Philosophically, he needs to be able to stand behind every decision the store makes. “Our word is good. What we promise, we deliver,” says John.

That commitment to being upfront carries over into how he deals with his staff. All his employees are treated with respect, receive regular benefits and everyone’s opinions and contributions are viewed as equal— regardless of their position in the business.

Training is very important for Wolf Creek Building Supplies. The training process for new employees is supported by long-term employees who have exceptional knowledge and experience. One of the most important lessons impressed on staff is the value of customer service. With a goal to out-service the competition, that service begins the minute a customer walks in the door. Everyone is greeted with a smile, and staff are encouraged to form strong working relationships with clients.

That commitment to service has helped the deRegts grow their business beyond their retail locations. In the last few years, they’ve also branched out into designing and manufacturing trusses and supplying and installing insulation, drywall and windows. “Our mission is to out-service our competition and supply our customers with quality materials and an experience that demonstrates our exceptional knowledge and expertise,” says John.

In each of the communities they serve, John says his family strives to be deeply involved. From sponsoring a variety of fundraisers, sports teams and charitable organizations, they take their role in the community seriously. And their annual customer for each of their stores feature a barbecue, bouncy castle, treats and face painting—they even get their vendors involved in the day.

With a strong sense of their values and a commitment to quality products and service, the deRegts have experienced steady sales growth over the last three years. But financials aside, John is extremely proud to have the support of his three sons and a son-in-law in running the business.

“To be blessed enough to have my sons working with me on growing the businesses has truly been the biggest reward,” he says.