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A YEAR OF CHANGES AT HOME HARDWARE REFLECTED AT ITS LATEST DEALER MARKET
from HHIQ Q1 2020
There was something different about the latest Home Hardware Market, which concluded last fall at the company’s head office and warehouse in St. Jacobs, Ont. Under the theme “Share the Vision”, the event kicked off with a presentation by HGTV’s Scott McGillivray on renovations and return on investments. Beauti-Tone’s 2020 paint colour of the year was also unveiled during the market (it’s called “Honey I’m Home”).
The differences from previous markets were evident upon walking into the market itself. These included more emphasis on housewares, careful presentation of private labels according to programs rather than just products, more thoughtful grouping of Home’s various services to its dealers and a first-ever marketing strategy meeting for Home’s LBM dealers.
Additionally, there was a buzz that was generated around the show floor. That buzz was largely positive—and reflected the overall acceptance of the changes occurring.
The momentum of change is apparent everywhere. Home Hardware’s president and CEO, Kevin Macnab, had been in place for almost a year, and his reorganization of the company has affected every corner of the business.
Those changes have included a wholesale overhaul of the company’s buying teams, with new faces on board, and existing buyers taking on new portfolios. Reactions of vendors to new expectations from the company’s overhauled buying teams have been largely positive, if somewhat tentative. And dealers have been much more accepting of the transitions occurring under Macnab’s leadership.
This acceptance translated into an upbeat market that found dealers and vendors alike generally energized by the changes that have already taken place and the ones to come.
Briefly
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