Hannes Schmid

Swiss artist Hannes Schmid (born 1946 in Zurich) has been establishing a relevant body of work since the early 1970s. Schmid started his career with travel reports. For many years he worked as an advertising and fashion photographer. His re-creation of the Marlboro Man, mostly created in the 1990s, has become an iconic figure known all over the world and has been even appropriated by conceptual artists.