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By Hannah Bullen.

Take our body shape quiz!

Fashion Styling tips.

SUMMER S/S HOTTEST TRENDS INSIDE!

BTEC LEVEL 3 90 CREDIT DIPLOMA IN FASHION.


A Fashion Stylist is the job title of someone who selects the clothing and accessories for published editorial projects, print or television campaigns, music videos and any public appearances made by celebrities, models, socialites or any other public figures.

It is one of the most popular emerging professions in the fashion industry.

Fashion Stylists are often part of a large creative team accumulated by the client, collaborating with fashion designers, photographers, directors, hair stylists and makeup artists to put together a particular look or theme. Stylists normally borrow and return clothes and accessories from fashion designers and boutiques, there are many different aspects in a Stylist role and it is very diverse.


Editorial Styling: This involves organising photoshoots for fashion magazines and other media publications. This may also include selecting items to appear in fashion product pages for magazines and writing articles on personal style, fashion trends etc. Editorial Stylists work with photographers, designers, art directors, artist managers, and fashion editors. They can also work with different fashion magazines, musicians for album covers, advertising, and movie posters. Video/Commercial Styling: This consist of styling models and actors/actresses for commercials, movies, industrial and educational videos. This could involve anything from selecting the clothing items and accessories to directing the shoot, selecting the location, models, makeup artists and sometimes even the photographer. Television: Working as a Fashion Stylist in Television involves styling actors for live broadcasts, news and current affairs, breakfast television, sitcoms, soap operas, dramas and styling show hosts. Wardrobe Styling: Involves working in television, film, music concerts or theatre productions, (on occasion under the direction of the Costume Designer), developing the look and/or selecting the clothing items for the actors/actresses, musicians/performers, dancers or television personalities. Wardrobe Styling is often considered a form of Show Styling. Show Styling: Show Styling involves organising events and fashion shows. This could involve public speaking, working backstage at fashion shows, selecting models, selecting garments and/or accessories, selecting the venue, developing the event concept, dealing with the media, photographers, and PR companies. Live Performance: This involves styling musicians and other performers for music concerts, special events and tours. Celebrity Styling - Corporate Styling: Consist of advising companies on their corporate uniforms, providing seminars to staff on personal appearances, in-house magazine publications and more.

Corporate: Corporate Styling includes styling company executives and/or styling annual reports. Personal Shopping: Personal Shopping involves selecting clothes for a client. Runway Styling: Styling for Fashion Shows. Catalogue Styling: You would work with designers or businesses on developing advertising materials such as product catalogues. Catalogue Styling involves Merchandise Styling as listed below. Retail Fashion Styling: Styling retail customers in stores. Prop and Set Styling: Involves finding and buying the props that surround the products featured in advertisements. Photo Styling: Photo Styling is when you are able to style any photoshoot and also includes editorial styling for magazines, commercial styling and catalogue styling. Merchandise Styling: This contains creating displays of products in retail stores or for photoshoots.


Understanding Different Body Shapes, skin tones and hair colour


Artistic and creative A natural flair for Fashion Organisational skills Good communication and negotiation skills Good colour and design sense Motivation, drive and initiative Enjoy working with people Able to work under pressure Able to work independently or as part of a team Well presented at all times Pleasant and tactful Good networking skills Patient


Well-known as one of the most socially celebrity stylists in the world, Monica Rose has successfully converted emerging talent into bonafide tastemakers. Her current and former clients include: Kendall and Kylie Jenner; Gigi Hadid; Chanel Iman; Khloe, Kourtney, Kim Kardashian; Kris Jenner; Keri Hilson, Giuliana Rancic and Chrissy Teigan, to name a few. Monica has an effortlessly chic aesthetic and has mastered the art of styling high-end fashion with accessible everyday style. She has scoured the world's finest fashion houses to make memorable moments for red carpet, editorial, advertisement, off-duty, performance and personal appearances. Monica is a self-made entrepreneur who continues to curate signature looks for some of the industry's most-watched Alisters and influencers alike while raising her two children, Alaia Rose and Salvador Lukas Barbier Jr. with her partner/former professional skater Sal Barbier. Building on her love of design, Monica collaborated with jewellery designer Sarah Chloe to design a limited edition capsule collection.


An incomparable fixture in the fashion world, Rachel Zoe is a renowned designer, stylist and editor for her effortless take on glamour. Having immersed herself in fashion and design for nearly two decades, Rachel has been heralded as one of the most important forces working in fashion today. As a Los Angeles based stylist, her career has succeeded as she has continually proven herself to be an integral part in shaping fashion and the images of celebrities. In addition to style expert and authority in fashion, beauty and lifestyle, Rachel is respected for her comprehensive knowledge of haute couture, vintage and contemporary design. Rachel’s brilliant and finelytuned eye is relied upon by the world’s top brands, beauty firms, magazine editors and celebrities looking for her effortless take on glamour.


If you have an apple-shaped body, then your body more is "top heavy“, meaning you have a wide torso, broad shoulders, and a fuller bust, waist, and upper back. Appleshaped women also tend to have thinner arms, legs, and hips, and tend to gain weight at their waistlines. Tips for apple-shaped women: • Draw attention away from your middle • Emphasize your bust • Show off your legs • Pay attention to the cut of your top • Choose the right material and the right shape • Pair your top with an appropriate jacket or coat


The pear body shape is the most common female body shape. If your hips and backside are wider than your shoulders and typically have a smaller bustline as well, you are the owner of a pear-shaped body. Depending on your general proportions, bustier pears may actually be an hourglass body style. How to dress a pear-shaped body: • You should focus attention on your upper half of your pear-shaped body by choosing slim, fitted tops, button-down shirts and cardigans • Shirts and dresses with embellished necklines naturally draw the eye upward toward the slimmest part of your pear-shaped body • Layering garments can balance your pear-shaped body by adding interest to the top half of your body

• A-line dresses and tops emphasize the upper body while slimming wider hips characteristic of a pearshaped body • Keep the hems of pants, skirts and dresses wide to visually balance a pear-shaped body. Pointy-toed shoes with a wide-hemmed pants will elongate your legs • Structured pants are a great fit, especially those that skim the hips and thighs of a pear-shaped body


If you have an Hourglass Body Shape you will have shoulders and hips that are the same width (in proportion to each other), have a defined waist and tend to enjoy showing off your tiny waist – baggy clothes usually don’t feel too comfortable. You may, or may not, have a large bust and will tend to like clothing and accessories that are feminine, which emphasizes your womanly figure. Style Tips for the Hourglass Body Shape: • Bring attention to your waist with clothing that comes in and defines the waist • Feminine clothing like dresses and skirts will be easier for you to wear • Fabrics that flow will be easiest for you to wear as they will drape nicely over your figure • When shopping for pants, look for a size that fits the widest part of your figure and ignore the gaping waist band. You may need to alter pants you buy in order to get the waist to fit you properly • If you choose a sleeve length that ends the same distance down your arm as the smallest part of your waist, you will make yourself appear slimmer


If you have a Rectangle body shape, it means that your silhouette is fairly straight and down with a slight masculine look, you are similar to an Hourglass but without going in at the waist. A Rectangle body is also a common body figure type for women who age, given birth or gained weight. A good thing about being a rectangle is that you are free to experiment with various textures and details. Tips for a Rectangle body shape: • Different cuts and shapes (wide leg jeans, tulip skirt, kimono top, etc.) • A number of prints, textures and details (ruffles, prints, tiers, studs, beads, etc.) • Lots of different accessories • Bright and eye catching colours • Layering fitted clothes • A push-up bra to lift up your chest


If you have a Strawberry body shape, your shoulders are usually wide, most probably they are wider than your hips. You have a large and wide chest, a lean and small hips and legs. As a Strawberry shaped woman, you have to make sure that you wear clothes that would bring out the right curves and not the flaws in your body. • Skirts: Flared skirts can really enhance the Strawberry shape bodies. They can enhance your hips and make them look proportionate to your top. • Belts: Using some interesting belts can really enhance the hip and draw attention to them, it is important for you to draw attention towards your waist and your hips, as it is generally less defined than the top portion of your body. • Neckline: For strawberry shaped bodies, some of the best options for necklines are sweetheart, square necklines etc. A V neckline would also look really good on the top heavy Strawberry body, enhancing an important aspect of your bodies. • Flared pants: Flared pants would draw attention to the bottom portion of your body and make your legs look longer than they are. • Go for a cinched waist: A top, a skirt or a dress with a cinched waistline (where the dress is tighter around the waist) would work well on Strawberry shaped bodies. • Anything that flares: A dress that is tight fitting on top and flaring at the bottom, flared pants, flared skirts, flared jackets etc. If you have a Strawberry figure, all these would look really good on you.


If you have naturally golden hair, red hair in rich, coppery tones, you’ll have a gorgeous warm colouring, no matter what colour eyes you have. To enhance this warmth you should choose colours that have yellow undertones; chocolate, moss, grey-green and bronze should be your go-to colours, as they will really make your eyes and hair stand out whilst giving your skin a healthy glow.

If your hair colour is somewhere by the light blonde to brown range, you are most likely to have a soft colouring. You’ll look amazing in stone, taupe, charcoal, light navy and pewter, so keep an eye out for these tones when you are shopping for clothes. You can also have bursts of colour in your wardrobe with cools greens, soft blues, teals and blue-purples.

With brown, dark brown or black hair, hazel or blue eyes, you will fall into the deep colouring category. The colour of your clothing will enhance your beauty even further, make sure your wardrobe consists of dark colours; black, charcoal, and dark navy, as they will really complement your complexion. Bold colours will contrast nicely with these colours, so choose bright blues, dark and bright greens and teals, dark purples and strong reds to add some colour to your palette.

Generally if you have light blonde to blonde hair, and your eyes are pale blue, grey or light green, you will naturally have light colouring. With such a light and delicate look, light colours and pastel shades will suit you well and complement your perfectly porcelain complexion. If you want to add a few key colours to your wardrobe that you can always rely on, choose stone, taupe, cocoa and pewter.

To determine your face shape, you can pull your hair back in a headband or ponytail and analyse what you see in the mirror. I have a quiz that you are able to take on the next page with many different questions and types of face shapes!


BRUNETTE Dark hair goes well with bright make up and makes your complexion look fresh. An orange lip is unexpected and can bring out the chocolatebrown tones. Brunettes suit a bold brow, as they create a frame for the rest of your face.

BLONDE It can be easy to overdose on colour when you’re blonde, but adding some light blush and bronzer can warm up your face and ensure that you don’t look washed out. Draw attention to your eyes using dark, neutral toned eye shadows and play around with light lip colours.

RED Neutral shades will not compete with your crimson, try layering a deep-purple eyeliner with some brown eye shadows for a kick of colour. Try a nude lip but don’t forget your lip liner, always keep your lip shape strong.

BLACK Dark-haired women should mostly stick to warm colours, this avoids hard lines and stereotypical styling. However, black-haired women look very appealing wearing lipstick in the darkest or brightest colours. Your make up should either emphasise the mouth or the eyes, black mascara and eye shadow work best to draw attention to your eyes, red and berry coloured lipstick can also do the same for the lips.


DAY

Outfit detailsDay look: JUMPER: The Row JEANS: Citizens of Humanity HAT & BAG: Givenchy SUNGLASSES: Dior MAKE UP: Mac SHOES: GUCCI Outfit details – Evening look: TOP: Chloe PANTS: Max Mara SHOES: Giuseppe Zanotti BAG: Chloe WATCH: Cluse EARRINGS: Givenchy MAKE UP: Mac

NIGHT

Fashion icon, blogger and Socialite Olivia Palermo is the ultimate style crush! She looks amazing whether she's sitting front row at Fashion Week or walking around New York City in her trainers, hair in a ponytail with her husband Johannes Huebl (and their dog Mr Butler). Olivia isn’t afraid to experiment with different looks, day or night. She likes clean cut shirts and trousers, jumpers and jeans, her hair is long and styled with a curl and her outfits are unique, yet elegant. She has a clear gift for accessorising and she seems both pleased and patient as her photo is taken. In my opinion I think Olivia would have a Rectangle body shape, as she is slim and slender. I have created two looks that I think Olivia would wear, a day look and an evening outfit:


Aimee Song is a Fashion Blogger and Interior Designer, she is an early adopter of the blog movement. Her blog ‘Song of Style’ receives over 2 million views per month, which documents her travels, interior design work and outfits. Her Instagram account has over 4 million followers and is a mood board of pastel treats, exotic locations and snaps of both her clothing and jewellery lines. Aimee began blogging in 2008 whist studying Interior Architecture in San Francisco, California. Her blog was initially intended to be a space to share her interior design aesthetic and portfolio shoots, but when she started posting photographs of her outfits it sparked positive interest, Aimee took the opportunity to launch a successful personal style blog. I think Aimee would have an hourglass body shape, as she has curves and a waist. I have created two looks that I think she would wear below:

DAY

Outfit details- Day look: COAT: Acne Studios JEANS: Page Denim BAG: Chloe SUNGLASSES: Dior MAKE UP: Laura Mercier SHOES: Celine Outfit details- Night look: TOP: Alexandre Vauthier SKIRT: SheIn SHOES: Alaia BAG: Givenchy WATCH: Cluse RING: Anne Sisteron MAKE UP: Laura Mercier

NIGHT


Below I have named a variety of different consumer groups, which one do you think you are?

•Innovators •Early Adopters •Young Professionals •Fashion Conscious •Student •Laggard •Ethnicity •Affluent •Occupation •Innovator •Motivators •Fashion Victims •Role Models


BOLD INNOVATORS

EARLY ADOPTERS


SHE IS AN INNOVATOR WHO CREATES NEW TRENDS AND IS NOT AFRAID TO EXPERIMENT OR TAKE RISKS. BOLD, BRIGHT AND COLOURFUL WITH HER STYLE AND HAS EXPENSIVE TASTE. SHE LIKES TRYING OUT DIFFERENT ACCESSORIES AND SHOES TO MAKE HER OUTFITS POP. ALWAYS STANDS OUT FROM THE CROWD AND IS CONTINUOUSLY ON THE LOOK OUT TO CREATE NEW EXCITING FASHION LOOKS. SHE WORKS AS A FASHION BLOGGER AND ENTREPRENEUR, SHE HAS CREATED HER OWN COMPANY BY HERSELF AND IS CURRENTLY LIVING IN NEW YORK CITY.


SHE IS AN EARLY ADOPTER WHO FOLLOWS TRENDS AND IS NOT AFRAID TO MIX STYLES. HIGH STREET, VINTAGE AND DESIGNER ITEMS ALL WORK TOGETHER TO CREATE THE PERFECT COOL GIRL LOOK. HAS CONFIDENCE IN WHAT SHE WEARS AND IS ALWAYS LOOKING UP THE LATEST TRENDS. SHE WORKS FOR AN ACCESSORIES COMPANY IN LONDON AND USUALLY SPENDS HER DAYS IN CHELSEA HANGING OUT WITH HER FRIENDS.


SHE IS A STUDENT WHO IS MOSTLY ON A BUDJET AND LIKES TO FIND A GOOD BARGAIN. SHE DRESSES CASUAL AND LIKES TO SHOP AT HIGH STREET STORES LIKE TOPSHOP, ZARA AND H&M. ATTENDS UNIVERSITY IN MANCHESTER AND ENJOYS GOING TO ART GALLERIES AND FASHION EVENTS WHENEVER SHE CAN. AS SHE LIKES ART, SHE LOVES MIXING HIGH STREET CLOTHING WITH VINTAGE ONE-OFF PIECES TO MAKE HER OUTFITS DIFFERENT FROM OTHERS.


VOGUE • High-end fashion magazine • Expensive designer clothing/brands • Fashion and lifestyle • 23 different national and regional editions by Condé Nast • Top models and celebrities on the covers • Age group: 20-50 year olds

• • • •

GRAZIA Fashion and celebrity gossip magazine Fashion, lifestyle and beauty High street style Street style covers Age group: 18-40 year olds

• • • • • •

BRITISH MENS GQ Style advice and tips Women Entertainment Culture news Interviews, and more Age group: 20-35 year olds


Style an oversized coat with a chunky knit, distressed denim jeans and ankle boots this fall. OUTFIT DETAILS: Coat | Archive by Alexa at Marks & Spencer Jumper | H&M Jeans | Levis Boots | Adenorah X Jonak Necklace | H&M Bag | Old Joseph Website link | www.fashionmenow.com


Black jeans and a cute statement bag are a must have in your wardrobe. Pair them with patterned boots to brighten up your #OOTD. OUTFIT DETAILS: Jumper | Zalando Jeans | Paige Boots | Zalando Earrings | Earrings Bag | JW Anderson Sunglasses | Celine Watch | Larsson & Jennings Large ring | Pilgrim Website link | www.fashionmenow.com


Minimalist trend evolves in shapes with an importance on structure. A modern aesthetic along with a silent and sensual mood is created throughout. Delicate white and pale hues in light materials, providing the platform for a sleek, sophisticated look in softly operated forms. I am inspired by the simplicity and the neutral colours that are used in this trend, so my end photo-shoot is mostly going to be focussed on it.

CHALKY WHITES ARE KEY soft neutrals are timeless, adding warmth to looks Loose fit cuts in plain cotton and silk provide a relaxed sophisticated look


BEACHCOMBER S/S 17 theme is centred on a modern feminine traveller on a worldly adventure. A gentle, urban theme combines with an eclectic feeling to introduce a relaxed mode of dressing. Softened, layers via natural fibres of linen, silk and cotton. KEY SHADES: Pale khaki, tan, dusted blue, yellow and soft pink. PRINTS: Traditional Berber Stripes, indigo checks, antiqued landscapes, hand drawn and electric sensibility providing a well-loved, lived-in vibe. MATERIALS: Hand crafted beading, drawcord necklines, fringe, pieced and patched materials.


THE FUTURIST is a new creative, retro style for modern women. Structured silhouettes and exaggerated volume accentuates the shoulders and placed renewed focus on the waist and hips. Tailoring and cut-outs emphasise a strong female form. KEY SHADES: Vibrant purple, bronze, orange, brown and neutral shades. MATERIAL/DETAILS: Sheers, metallic, quilted leather, cut-outs, shoulder pads, wood and cotton drill. FOOTWEAR/ACCESSORIES: Square toe over the knee boots, pointed mules, circular sunglasses and teardrop statement earrings.


I have chosen an all white theme for my photo shoot. I am going to keep a clean, simple look throughout. My model is going to have natural make up and slick hair, as seen in the images below.


AGE: 21 LOCATION: SoHo, New York City INTERESTS: Art, fashion, photography, styling, traveling, interior design, architecture STYLE: Effortless, chic and clean OCCUPATION: Artist


For my photo shoot I am sticking to an all white, minimal theme. The shoot will be based in Liverpool Community College Arts Centre in the photography room at 2pm on the 6th January 2017. I will be using a plain white background and my model will be dressed in neutral clothing. Her hair and makeup will be natural and sleek, I am not going to be using any eye makeup (I may add a bright lip though!) and her hair will be in a low pony tail. I will be taking close up and full body shots so I have a variety of different images to choose from at the end. I am going to be using lighting so my images look bright and clear but I do not think I will use any props as I want my shoot to look as simplistic as possible. PERSONAL STYLIST DIAL SHEET DATE: 6th January 2017 TIME: 2:00pm TYPE OF SHOOT/JOB: Minimalist Photoshoot LOCATION: Liverpool Community Arts College – Photography room PHOTOGRAPHER: Hannah Bullen MAKE UP: Patrick Ta HAIR STYLIST: Jen Atkin WARDROBE STYLIST: Hannah Bullen MODEL(S): Anna Li PRIMARY CONTACT: Hannah Bullen: 063464328


My magazine will be mostly related to high fashion magazines. I think Vogue is the one that stands out to me the most, I like how they style and photograph their shoots. Even though they have not done the exact theme I will be doing, I have took inspiration from the magazine front covers for my final shoot. Below I have included my favourite, minimal covers by Vogue:


UNFILTERED

UNEDITED


UNEDITED

UNFILTERED

RAW


Once I had photographed my images, I uploaded them to Photoshop and then started the editing process. I started off by cropping my photographs down to the correct scale that I wanted, I played around with the tools including contrast, brightness and saturation etc. to get the look I desired. I added some backgrounds on two of my images, to do that I had to select around the part of my photograph that I did not want then cut it. I uploaded different marble backgrounds to my shots to give them a edgy, cool effect!


1. What future trend have you chosen for your final photoshoot? For my final photo shoot I chose a minimal and simplistic look. I think I have promoted this well throughout my magazine and it clearly shows what type of magazine it is, and what style I am going for, for the shoot. I kept my models hair, make up and clothes plain and added a denim jacket to make it look edgy. I shot with a plain white background and then photo shopped a marble one once I was editing my images. 2. Who is your target consumer group? I would say a ‘early adopter’ is my target consumer group, or people in their 20’s. I think my magazine is young, cool and chic with it’s simplistic feel. An early adopter isn’t afraid to mix styles and also follows trends! 3. What magazine have you chosen and why? Vogue has inspired me for my magazine, I always love how they style and capture their photographs. Vogue stands out a lot to me, even though they have not got the exact ‘theme’ I done, I have took some inspiration from their magazine covers in the past. 4. What planning and preparation did you do? I started off researching different styles of photo shoots on Pinterest, I put together a range of different mood boards for clothes, hair, make up and location so I could refer back to them whilst doing my shoot. I created a call sheet and a itinerary so everything went to plan on the day. 5. How successful was the delivery of your shoot? My overall shoot went exactly how I wanted it to, my research and planning helped me throughout to create a image in my head on how I wanted it to look. Me and my model worked well in a team and was cooperative with one another. I would not do anything differently!

By Hannah Bullen.


Fashion Styling Magazine by Hannah Bullen