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immediately. Building networks means creating chances (read: posting lots of "good" messages) to have meaningful dialogues with your followers on regular basis. You’ll find yourself helping often by answering questions for people, making recommendations, and sharing links. Once you develop relationships with these people, you can begin to promote yourself. In the same way that you wouldn't introduce a good friend to a stranger at a cocktail party by saying “Hi, this is Mary, she’s a great friend of mine and also a dermatologist. She's offering 10% off this week on all services for new patients one-third of the time, and let them come to you and she has a complete line of for help and advice two-thirds of the time. We’ll skincare products for sale at discuss this in my next piece for this magazine. 20% off. Follow her on Twitter, Using these winning strategies to create your visit her website and you should good social media strategy will put you in a great read her blog.” position for building solid networks where you can Folks won’t get it and will begin dialogues with customers and set yourself most likely think you are pushy up as an expert in your field. In the meantime, you and head straight for the door. can follow me on I know you would never do that Twitter @agoodmessenger in real life, right? I’m sure you’d be much more likely to introduce About the Author your friend Mary as your good Contributing Editor Melissa friend who has taste and style, Klepacki is the founder of The went to Villanova and NY Scoop, Inc. Princeton, New Jersey’s first social media Medical College and happens to marketing and advertising agency: be a dermatologist specializing http://www.princetonscoop.com. is anti-aging skin care. You Melissa started her marketing career with RedBull Energy Drink would then let your friends ask in Boston in 1999. She holds a B.S. from Boston University Mary for recommendations or Follow Me on from their School of Education, advice. as well as a Master’s Degree in Acupuncture…go figure. The same holds true for social She lives in the Princeton area with her husband and two little media introductions. Assume Scoops. She likes french fries, that folks don’t know about your bourbon, Chapstick and dreams of owning a Manitowoc flake ice business and your expertise. machine. You can reach her at: Melissa@princetonscoop.com Feed them a little at a time,
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