BEST DIGITAL MARKETING PLATFORMS IN 2022 Presented by Hangar48
EXECUTIVE SUMMARY The digital marketing landscape faces frequent changes making it almost impossible to pinpoint what the future holds.
POPULAR TRENDS Well, you need to engage and retain your current customers and generate more online traffic and leads to increase your sales and revenue.
INCREASED USE OF SOCIAL MEDIA TO ENGAGE AND RETAIN Prepare to dedicate more marketing resources to social media strategies in 2021. During Q2 of 2020, social media marketing budgets accounted for nearly 24% of the total marketing budgets in the U.S., up from 13% in 2019. In 2020 and 2021, marketers increasingly made customer retention and lead generation a top priority, which will continue well into 2022.
THE RISE OF MICRO-INFLUENCERS In 2022, brands will increasingly turn to micro-influencers as they explore incorporating influencer marketing into their digital marketing mix. The lower cost and higher ROI offset the issues that arise from working with microinfluencers, such as extra management work and resources.
INTERACTIVE MARKETING CONTENT Providing interactive elements to your website and social media platforms is a great way to retain visitors, offer them value, increase their engagement with your brand and content, and learn more about them.
CHATBOTS AND AI WILL SUPPLEMENT CONTENT CREATION AND DELIVERY AI and chatbots will enhance content creation and delivery strategies and become inextricable parts of the global user experience
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