BUSINESS TOURISM BUSINESS TOURISM SCOTLAND 2016
An innovative year Business tourism conference gives delegates the ability to create their own programme BY WILLIAM PEAKIN
T
he Business Tourism Scotland Conference is the largest industry gathering in Scotland of its type with a host of innovative sessions and a great platform for networking. The 2016 conference features the ability to create your own agenda by selecting up to six sessions to attend during the day. The event welcomes a host of thought-provoking speakers who will challenge the industry to think differently in how it sells, promotes and delivers the business tourism
product in Scotland. They will be talking about emerging trends, how to engage audiences differently, the customer journey and the opportunities for collaboration. Their aim is to deliver motivation, inspiration and practical tips for participants to take back to their own business. Speakers include David Chalmers, senior marketing director of Cvent Europe, a specialist in the use of technology in live events and leveraging digital and social media to promote events, drive attendance and increase audience engagement. Also featured is Jason Megson, managing director of George P Johnson UK, one of the world’s leading experience marketing agencies, and David Merrell, chief executive of design and production firm AOO Events.
Thought-provoking speakers will challenge the industry to think differently
businesstourismscotland.co.uk
n CONFERENCE SESSIONS INCLUDE How to Win Friends & Influence people with management expert Dr David Potter from the Cultural Change Company culturalchange.co.uk What’s next? The latest leading edge industry research findings Marketing Insights with Marc Horsmans from Amsterdam Marketing www.iamsterdam.com/en/ amsterdam-marketing #ScotSpirit The VisitScotland new global marketing approach brought to life by the VisitScotland team Creating Emotions Dario Cherubino, Creative Director at Azimut, an Italian experience-design and meeting-support company specialising in creating, planning and producing teambuilding activities and entertainment especially designed for the MICE field www.azimutonline. com/ The Event Architect Gerbert Janssen MD of de Feest & Eventarchitect. Working across Europe to design and deliver a wide range of event marketing, live communications, business events and incentive travel. eventarchitect.nl
Accessible tourism Marketing Edinburgh will share information on the great potential of accessible tourism. Out of 11 million disabled people only two million actually take a holiday - the rest say ‘it’s just too difficult’. Dare to Share Scotland’s own business events gems featuring case studies from Adam Cameron from All Event Hire and Rob Steadman from Gosford House Doing Something Differently SECC showcase their innovative approach that resulted in them being the first officially accredited Healthy Conference Venue in the world. They will share their journey and the benefits to both colleagues, the organisation and customers The GREAT Campaign Chris Foy Head of Business Visits & Events at VisitBritain. Find out how Chris works with Britain’s world class destinations and venues to drive more business tourism and generate export platforms for British industry Bringing Conference Business to Scotland Association Case studies bringing valuable insights.
EVENTSBASE | AUTUMN 2016 | 27