HAMILTON CITY Magazine - Media Kit

Page 1

hamiltoncitymagazine.ca

hamiltoncitymagazine.ca N O. 1 - T H E A RT S I S S U E

SEPTEMBER/OCTOBER 2022

ON L I N E EXCLUSIVE CONTENT, EXTENDED FEATURES AND LOTS MORE!

CINEMA FOR ALL PAIZE USIOSEFE CELEBRATES LOCAL BIPOC WITH THE LAUNCH OF THE HAMILTON BLACK FILM FESTIVAL THE DOCTOR IS IN DR. DISC’S MARK FURUKAWA TALKS RECORDS, REBIRTHS AND WHY HE’S HAMILTON FOR LIFE WHEN LIFE GIVES YOU LEMONS DIANA PANTON DIDN’T LET THE PANDEMIC GET IN THE WAY OF MAKING NEW MUSIC

Last Man Standing

Hamilton singer-songwriter TOM WILSON is building a bridge – and a future – to his incredible past

IT HAPPENED HERE FIRST 10 ONLY-IN-HAMILTON EVENTS THAT PUT THE CITY ON THE MAP FOR ALL THE RIGHT REASONS!

NEW FACES OF INDIGENOUS LEADERSHIP

JAIMIE LICKERS, SANTEE SMITH AND SAVAGE BEAR ARE FORGING NEW PATHS IN HAMILTON

THE DAWNING OF A NEW AGE

THEATRE AQUARIUS CELEBRATES 50 YEARS – WE LOOK BACK AT HOW IT ALL BEGAN

THERE’S NO STOPPING

Harrison Kennedy A local legend, a national treasure – and at 80, he’s showing no signs of slowing down

$7.95

you are

HAMILTON |

HAMILTON CITY MAGAZINE MEDIA KIT


PHOTO BY: MIKE KUKUCSKA


your city. Hamilton is all of this: quaint main streets of Dundas, Ancaster and Stoney Creek, the big-city multicultural vibes of James Street North, Locke Street South, Ottawa Street and downtown, the magnificent harbourfront, the Bruce Trail and majestic Niagara Escarpment and vistas, more than 100 waterfalls, and gorgeous eco-trails and parks. This city is a delightful mix of rural charm, family farms, suburban lifestyle and urban vibrancy. Each edition of HAMILTON CITY Magazine will salute all that makes this city one of a kind.

your culture. Hamilton is home to buzzworthy bistros, cool cafés and coffee shops, world-class galleries and internationally known music makers. The arts have driven the city’s renaissance and play a vital role in its economic and cultural identity. Arts and culture will be the backbone of HAMILTON CITY Magazine, including in-depth features, news and reviews. If you love the arts, join us on a cultural journey of discovery.

your business. Hamilton used to be called the Ambitious City and there’s no shortage of established businesses, start-ups, side hustlers, innovators inventors and entrepreneurs who continue to put their hometown on the world map and in the news headlines. In each issue of HAMILTON CITY Magazine, we will feature the dreamers, schemers, change-makers and industry shakers who are as ambitious as the city they call home.

your history. The history of Hamilton boasts a storied industrial and commercial past, and fascinating people and places. HAMILTON CITY Magazine will honour the city builders and businesses that helped shape the Hamilton we call home today. Our regular “Made in Hamilton” feature will profile, examine and celebrate the people who continue to lay the foundation for the ongoing rise of the Ambitious City.

your future. From a gritty, underdog Steeltown to a boomtown built on the knowledge and creative economy, Hamilton is a city on the rise looking forward to big changes on the horizon. Whether it’s LRT, the upcoming municipal election, our affordable housing crisis or recovery from the COVID pandemic, each issue of HCM will examine current events and how they will affect and shape our city’s future.


your magazine. Welcome to HAMILTON CITY Magazine. Driven by the

love of all that makes Hamilton one-of-a-kind, HAMILTON CITY Magazine’s mission is to tell the stories that shape the city’s past, present and future. Featuring stunning photography, illustrations and world-class writing, HAMILTON CITY Magazine is your go-to source for all things Hamilton — arts, culture, entertainment, food, fashion, politics and current events. Each issue of HCM will celebrate, educate, inform and entertain. It’s your city, your magazine – about Hamiltonians, for Hamiltonians, by Hamiltonians.

HAMILTON CITY Magazine is a proud living wage employer. We value and support our local writers, photographers and illustrators with some of the best professional fees in the Canadian magazine industry. To truly reflect this great city and its people, HAMILTON CITY Magazine also embraces and reflects the values of equity, diversity and inclusion. We support local vendors for all our product and service purchases and look forward to making an economic, social and cultural impact in our city. We are a force for progress and a continuous celebration of all things Hamilton.

hamiltoncitymagazine.ca


DIGITAL SPECS DIGITAL REQUIREMENTS n Max file size 150kb, RGB, 72 dpi,

.jpeg, .png, or .gif.

DESKTOP + TABLET ONLY

n No sound.

BIG BOX | DOUBLE BIG BOX Placement: to the right of the majority of articles, home page, section landing pages and/or other content. OPTION 1: Big Box: 300 x 250 OPTION 2: Double Big Box: 300 x 600

n Please include URL separately with

HOME PAGE TAKEOVER Combination of ad units – only available on the home page. Billboard: 970 x 250 Double Big Box: 300 x 600

HTML5 files are recommended.

file submission if not built into file.

n Must ensure “click-through tags”

are correctly built and working.

n Flash files are not supported.

n We recommend a maximum 25 words

and minimum 12-point font for legibility.

TABLET + MOBILE ONLY BIG BOX | DOUBLE BIG BOX Placement: in stream, between articles. OPTION 1: Big Box: 300 x 250 OPTION 2: Double Big Box: 300 x 600 BILLBOARD | LEADERBOARD Placement: in stream between articles, and/or on top of all articles, home page, section landing pages and/or tag pages. Billboard: 970 x 250 Leaderboard: 728 x 90 Super Leaderboard: 970 x 90 MOBILE Leaderboard: 320 x 50

ALL PLATFORMS (Desktop, Tablet + Mobile) VIDEO SPLIT BOX Placement: Within article content (longer form feature articles >600 words) — Ad appears, pushing down content, then rolls back up after video has played through.

Facebook / Instagram Interact with HAMILTON CITY Magazine’s social audience with sponsored social posts and programs that work. Limited availability.

LEADERBOARD

BILLBOARD

DOUBLE BIG BOX

BIG BOX


DIGITAL MAGAZINE READERSHIP USERS BY AGE

All ads must be supplied digitally. Hamilton City Publishing is not responsible for advertising reproductions that do not conform to the mechanical specifications listed here. n COLOURS: All colours

must be converted to CMYK. Do not use spot colours or RGB art.

25% 22.1% 19.5%

20%

PRINT REQUIREMENTS

n TEXT COLOUR: All

18.2%

18.1%

black/grey type must be one-colour black (no four colour black text).

15%

n IMAGES: Minimum

11.2%

10.9%

10%

resolution of 300 dpi for all images and logos at 100%.

n TYPE SIZE: Type can not

5%

18-24

25-34

35-44

45-54

55-64

65+

be smaller than 7 point. Reverse type less than 10 point is not suitable for reproduction.

n SPREADS: For all spread

ads, please leave 3/8” (27pts) type safety on each side of gutter

USERS BY GENDER

USERS BY DEVICE

n DELIVERY: Completed

ad must be submitted as a press-ready, high-resolution PDF.

PLEASE NOTE: n 100% colour accuracy

cannot be guaranteed.

n HCM reserves the right

to add a keyline to floating ads to differentiate from editorial.

n HCM reserves the right

to refuse any or all copy deemed by HCM to be unsuitable.

FEMALE 55.6% MALE 44.4%

MOBILE 67% DESKTOP 27.7% TABLET 5.2%

Data: Google Analytics, as of December 31, 2023

ELECTRONIC SUBMISSION Email your ad, or a link to download your ad, to: will@hamiltoncitymagazine.ca


PRINT SPECS print specs

DOUBLE-PAGE SPREAD

FULL PAGE

2/3 VERTICAL

HALF HORIZONTAL

Live/safety area: 15.25" x 10.25" Trim size: 15.75" x 10.75" Bleed size: 16" x 11"

Live/safety area: 7.375" x 10.25" Trim size: 7.875" x 10.75" Bleed size: 8.125" x 11"

Live/safety area: 4.52” x 10.25” Trim size: 5.02” x 10.75” Bleed size: 5.27” x 11” Non-bleed size: 4.52” x 10.25”

Live/safety area: 7.375” x 4.75” Trim size: 7.875” x 5.25” Bleed size: 8.125” x 5.5” Non-bleed size: 7.375” x 4.75”

SPECIALTY FRONT COVER OPTIONS: Z-Fold Cover Barn Door Cover Gate Fold (3 panel)

1/3 VERTICAL

1/3 SQUARE

1/4 HORIZONTAL

1/6 VERTICAL

Live/safety area: 2.21” x 10.25” Trim size: 2.71” x 10.75” Bleed size: 2.96” x 11” Non-bleed size: 2.21” x 10.25”

Non-bleed size: 4.464” x 4.827”

Live/safety area: 7.375” x 2.21” Trim size: 7.875” x 2.71” Bleed size: 8.125” x 2.96” Non-bleed size: 7.375” x 2.21”

Non-bleed size: 2.162” x 4.827”

Please see our rate card and/or contact our Sales Rep for specs and further info on our specialty front cover options.

PARTIAL PAGE ADS WITH BLEED: prepare your ad to bleed on all 4 sides, HCM will determine which side of the page it appears. NON-BLEED ADS must have a border/keyline around them and have all text inset a minimum of .075" from the border/keyline.


sales@hamiltoncitymagazine.ca

hamiltoncitymagazine.ca Hamilton City Magazine The Cotton Factory Studio 301 270 Sherman Ave N Hamilton, ON L8L 6N4

@hamiltoncitymag

@HamiltonCityMagazine

@HamiltonCityMag

@hamilton-city-magazine


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