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BUSINESS
COMPANY PROFILE
Schock tactics
1
British range cooker and kitchen sink manufacturer Rangemaster is growing its business and plans to offer “the largest kitchen sinks portfolio in the UK”. We talk to sales director James Cunningham about how the company plans to achieve this bold ambition with a new and exclusive partnership. “Most people know us for being a British range cooker manufacturer, however, we have more than 85 years’ experience and expertise in manufacturing sinks too,” explains James Cunningham, sales director at Rangemaster. The company’s sinks division is located in Long Eaton, Nottinghamshire, and specialises in the manufacture of stainless steel kitchen sinks. The factory continues to invest in its machinery, including the latest addition of a £1.2m sink press, which has improved the production line’s efficiency and increased the factory capacity by 50%. So, how does the company plan to bolster its offering and provide the trade with the largest kitchen sinks portfolio? It has partnered with Schock, claimed to be the inventor of the granite sink, as part of an exclusive distribution deal.
Exclusive partnership “Schock by Rangemaster marks the start of an exciting time in the UK kitchen sinks market,” says Cunningham. “As part of the partnership,
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the Schock range is now available exclusively through Rangemaster, with the products sitting alongside our growing portfolio of stainless steel, granite composite and fireclay ceramic sinks, so that we can offer the largest sinks collection in the UK. Our aim is to make Rangemaster the ultimate one-stop-shop for sinks and taps.” The Schock by Rangemaster collection alone offers more than 250 variants across 14 designs. But why choose Schock? “We are committed to delivering outstanding service to our customers. By teaming up with Schock, two iconic brands have joined forces to provide firstclass quality, innovation, and the largest choice of designs and colours. We have a watertight agreement in place and are talking to a number of existing and new customers that are interested in the collection. The feedback so far has already been very positive, but 2021 will be the real start of the journey,” explains Cunningham.
2 1. SALES DIRECTOR James Cunningham says the company is dedicated to offering the largest choice of sink designs and colours in the UK
2. SCHOCK BY RANGEMASTER The Prepstation is a 1.5 bowl sink made from Cristadur in a Magma finish. It has a large central drainer and complementary accessories range. Read more at www.rdr.link/KW041
