Each Air Force recruiter (right) is expected to have a Facebook page for potential applicants to read about real experiences in the Air Force. Image credit: USAF/Ty Lopez.
in Facebook, as well as exploring other 7” X 4.8” social media opportunities. The service’s online advisors, or chatters, are currently having conversations with poten-
tial applicants in social networking sites such as Facebook and Linked in. Beyond the service-level sites, the recruiting community’s stations and individuals recruiters are also exponentially expanding their use of social media. Myers pointed out that in addition to his service’s social media presence on the above sites, local recruiting stations create and maintain their own Facebook pages. “They use these to communicate
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when considering military service,” Myers said. Goarmy.com uses social sharing tools, embedded blog posts and innovative engagement experiences to further demonstrate Army service to potential recruits. “The ‘At the Ready’ tab on the site is an interactive, immersive experience that puts prospects directly in the boots of various Army soldiers, where they can see just one small aspect of what these soldiers do in a day. Using Facebook Connect to customize the names and photos throughout the first-person experience, the program features real Army soldiers who describe key jobs and teach lessons about the skills required to serve,” Myers added. For its part, the Navy has sponsored pages on YouTube, MySpace and Flickr, two on Twitter (Navy Jobs and Navy News), and 15 on Facebook. Pages in this last group are: US Navy Life, Chaplain, Civil Engineer, Health Care, JAG, Nuclear, Women Redefined, Cryptology and Technology, EOD, Air Rescue, Diver, Navy Athletes, NROTC, Navy Reserve and Navy Latinos. The Air Force is currently engaged