Oncology Matters

Page 8

Cancer therapy has traditionally been dominated by IV treatments, however oral agents are increasingly used, and this means non adherence is becoming a growing concern. Our research highlighted examples of patients who follow the advice of other patients about the risk of recurrence (e.g. breast cancer patients who have had a lumpectomy). Such patients equipped with little knowledge have taken the decision to discontinue long term cancer treatments.

How do patients use the information they find?

85%

Likely they will discuss it with their doctor.

73%

Felt more in control and with a better outlook.

47%

Felt it gave them more confidence.

22%

Felt it expanded their treatment options.

At PatientPower.com patients and caregivers connect with a community of medical experts and patient advocates as a resource for cancer information and advice. From cutting-edge research and treatment news, to coping with cancer in everyday life, resources such as PatientPower empower patients to take a lead in decisions about their care.

Million of hits on Google*

182M

Cancer treatments Cancer cure

159M

125M

Cancer patient association

8

ONCOLOGY MATTERS

*At the time of going to press


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