2 minute read
Insta-worthy Hair
from The Hub Issue 1
YOUR BEST FILTER GAME FOR INSTA-WORTHY HAIR
The filter everyone is using for picture perfect hair
For anyone who’s experiencing dullness in colour, or simply, just needs a little bit of a refresh you MUST try Dream Filter… the colour transformation is literally night and day. It will change your life.”
– Chris Appleton, Color Wow Global Creative Director
If you’re a filter freak when it comes to posting on Instagram, you know what we’re talking about. Whether you’re amping up your vibrancy, adding an artsy twist to your image or carving contoured cheekbones, filters can make any picture instantly Insta-worthy.
But here’s the thing… what if there was an IRL filter for your hair that brightens dull colour, refreshes faded highlights and gives your hair a picture-perfect edit in just three minutes?
Meet Color Wow Dream Filter Pre-Shampoo Mineral Remover: The first breakthrough spray that works like a real-life “edit function” for your hair, giving you a lighter, brighter results in mere minutes.
How does Color Wow Dream Filter work?
Dream Filter targets and removes minerals and metals found in tap and well water and copper pipes that build up in your hair. In a few minutes, it gently works like a magnet to take out calcium, magnesium, copper, and a whole bunch of elements commonly found in water that mess with your colour and weigh your hair down. It even reverses the colour-distorting effects chlorine can have when it reacts with copper (like when blonde hair turns green).
The truth is, most people don’t even know that this hairwrecking build up is happening over time, But if you’re feeling frustrated with your hair because the colour looks dingy and dark, kind of discoloured (greenish, brownish or orangey), or the texture feels rough and coarse, it’s very likely that minerals and metals are to blame.
How do I use Color Wow Dream Filter?
Using Dream Filter is as easy as 1-2-3! Before jumping in the shower, section out your hair and spray Dream Filter evenly throughout on dry hair, making sure to saturate it thoroughly. Then wait 1-3 minutes while this super gentle spray does its thing, extracting minerals and metals from your hair. (BTW, Dream Filter won’t hurt or change your chemically coloured hair, but it WILL uncover and reveal your best first-day, fresh colour tone). Plus, it’s safe to use as often as you want or need to, even every day if you swim in a chlorinated pool or have super hard water.
As the first step of the Color Wow Dream Regime, we recommend following with the Color Security Shampoo and Conditioner for a truly deep clean of your hair.
So step aside VSCO, log off Lightroom – we’ve got a real life Kira Kira for your hair! Color Wow Dream Filter Pre-Shampoo Mineral Remover is your key to sparkling clean hair and clear, brilliant colour that looks salon fresh. Lighter, brighter and selfie ready hair… no filter required.
