3 minute read
Cult Status
from The Hub Issue 1
new product CULT STATUS
Color Wow continues to turn heads and fill chairs as a haircare and styling brand making waves. Continuously innovating, lead by stylistto-the-stars and Color Wow Global Creative Director Chris Appleton.
With a host of market leading products under its ever-expanding umbrella, the Haircare Group is launching a range of new styling products that are sure to – as the title suggests – wow your clients with a brand that has launched a global phenomenon.
A range from Color Wow that covers gaps in the market for core and style, with transformative products that are importantly sulfate-free, paraben-free, crueltyfree and gluten-free, continuing Color Wow’s stance that no harmful ingredients ever make it into any of their formulas.
“I’ve spoken about the importance of ingredients. A lot of people say to me ‘how do you get that finish?’” Chris said. “I think I’ve become known for the texture of hair being really smooth and perfect, and for me it’s just about using products that give you that appearance.”
One of Chris’ must-have products is the Color Wow Style on Steroids Color-Safe Texturizing Spray, which offers volume and texture, built to deliver instantly fuller hair to anyone with naturally fine hair. Catering to clients with any hair length or texture, the spray creates beachy waves, boasts heat protectant qualities ensures ease for heat styling.
The Raise the Root Thicken and Lift Spray also gives volume for long-lasting lift that isn’t stiff, sticky or brittle and won’t affect colour. Clients can use it on damp or dry hair as a solution to flat hair concerns.
Truly unique innovation is the brand’s Color Control Toning + Styling Foam which in care and colour, neutralises brassy tones while also elevating bounce and style memory. For lighter hair shades ranging from blonde, to white and grey, the product’s Purple variation neutralises yellow tones, in a lightly tinted formula that doesn’t stain. In its bold Blue permutation, the product neutralises orange tones for brunette and dark hair shades. Both products are leave in and easy to apply, with the product also helping to renew elasticity and build volume.
Significantly, Color Wow offers a hairspray for every need. Their Speed Dry Blow Dry Spray can cut heat styling times by 30%, offering an alcohol-free formula that saves time and protects against damage. The hydrating and strengthening product helps to prevent damage and colour fade for all heat styled hair types.
The range expands even further, with the Pop & Lock Frizz-Control and Glossing Serum, which smooths, seals and adds shine. The product works on wet and dry hair to tame frizz and seal split ends, while offering UV and heat protection, ideal for styling braids and aesthetically reviving dull, faded hair.
In the pursuit of fighting frizz, Color Wow also presents the One Minute Transformation Smooth, Tame & De-Frizz Cream, to be used on dry hair to instantly de-frizz or revive second day styles. Avocado Oil and Omega 3s hydrate and nourish the hair, creating a silky feel without a greasy look or texture, as the ideal antidote to dry hair.
Lastly, the brand’s hero Extra Mist-Cal Shine Spray is a best selling tool described as ‘diamonds in a can’. The unique product is a breakthrough lightweight shine spray, delivering gloss and hydration for healthy looking hair in a formula that’s both non-greasy and non-drying. It won’t flatten style, instead creating dimensional radiance for all hair types.
These hero products are heading straight for our kit, but be sure to also set them on shelf and introduce your clients to Color Wow, helping them join what can only be described as the Color Wow revolution.
