O I N L G I FO S T DE OR P
TENACIOUS YOUTH
PROJECT 01
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To my Soulmate, For helping me capture my dreams and making me shine so bright.
Š 2018 Heather Doucette Binding: Blurb, Inc
H
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O L
I’m a visual communicator who aspires to create playful designs and dynamic solutions.
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HEATHER DOUCETTE
O I C A H N T E T OU Y
S U
PROJECT DESCRIPTION
I was asked to find a topic for investigation which included a topic I feel passionate about, a fact about the topic, problem and the solution I hoped to achieve through the use of visual communication. The topic I chose to investigate was triathlon. PROJECT CONCEPT According to the USAT 2014 statistics, the percentage of triathletes under the age of 25 is only seven. The majority of youth are unaware of the benefits of triathlon events. I wanted to provide an interactive place where youth and their parents can connect with others and receive information, encouragement and advice regarding triathlons, and design products and signage that encourage or motivate potential youth to participate. Tenacious Youth uses technology, events, and products to gain interest and motivate the youth to participate in triathlons. The interactive website provides information on triathlons, training, events, and the coaches for both parents and youth. Events are designed to encourage youth to have fun rather than feel intimidating, while the products assist in motivating potential and existing participants.
TENACIOUS YOUTH
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HEATHER HEATHER DOUCETTE DOUCETTE
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HEATHER DOUCETTE
O T R I A M E A H G T RI O
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PROJECT DESCRIPTION I was asked to design a hard bound book and accompanying website based on an Artisans topic in the areas of art, food, or craft. All content was to be acquired from existing material such as books or on-line resources. PROJECT CONCEPT I chose to design a book about the art of origami which consists of 95 pages featuring a brief history of origami, many origami artists from around the world, and different art forms including animals, angels, and abstract. The book system was also extended into a companion website in order to get the audience to want to learn more about the book, read it, and order it. The website features a home page, about page, and an order form.
THE ART OF ORIGAMI
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TENACIOUS THE ART OFYOUTH ORIGAMI
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TENACIOUS THE ART OFYOUTH ORIGAMI
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TENACIOUS THE ART OFYOUTH ORIGAMI
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THE ART OF ORIGAMI
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TENACIOUS THE ART OFYOUTH ORIGAMI
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THE ART OF ORIGAMI
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3 0 HEATHER DOUCETTE
S S E N L E TIO M LI O A H O C
PROJECT DESCRIPTION Based on semiotic research, I was tasked with choosing a word which fits with a company which is in need of re-branding. The word hope led me to The Homeless Coalition of Palm Beach County. We were asked to create a re-branding objective of the company, research personas, and design a new brand identity to be used across a variety of deliverables. PROJECT CONCEPT To fulfill the re-branding objective, I created a new brand identity accompanied with stationary, a resource map, backpack, water bottle, first aid kit, and a tarp. The resource map is a list of resources for homeless to use to assist in finding housing and support within the community. The backpack is given to the homeless and contains reusable plastic water bottles, a small personal first aid kit, and a tarp to be used for shelter.
HOMELESS COALITION
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PROJECT DESCRIPTION For this project I was asked to find a designer of my choice from any field and create an extended branding line of home paint. Since I’m in the graphic design field, I chose the famous graphic designer Paula Scher and extend a paint line based on her own design work. The paint line includes one-gallon cans of interior and exterior paint, one-quart cans of interior and exterior paint, spray can paint and 1-3� paint brushes. PROJECT CONCEPT Paula Scher is an American graphic designer, painter and art educator in design. Her designs are expressive in typography and she uses bold, bright colors in her work. The target audience for this project are the millenial generation who are bold, edgy, expressive, and love DIY projects. The unique selling position for the brand of paint is the expressive typographic style and bold colors.
PAULA SCHER ENLIVEN
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PAULA SCHER ENLIVEN
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N C E e IO RS Typ ET U L P CO 619 M CO GR OF 15 T AR 20 EC YE ing OJ n r R P Sp sig OF De l ns ND ria I io o K at iti c E i d l E N ub LI IP phy al P a SC it r I g g D Di po Ty nt & i r P
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HEATHER DOUCETTE
T D S L E E I F R S E S S O K L B OO B
PROJECT DESCRIPTION In this project I was given the copywriting and imagery content to produce a printed and digital book series based on the photographer Karl Blossfeldt. I was to choose the target audience and design the books based on how the audience would use them. PROJECT CONCEPT This printed and digital book series is based on the work of the photographer Karl Blossfeldt and was designed for the museum goers and the cultured elite who use the printed books as coffee table books for good conversation pieces. The photos are unique and elegant and are contrasted against the dark green and white background. A sans serif font was chosen to give the series a more modern style.
BLOSSFELDT BOOK SERIES
PROJECT 05
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HEATHER DOUCETTE
BLOSSFELDT BOOK SERIES
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HEATHER DOUCETTE
F H O T S R E I O V W O E M K A L
PROJECT DESCRIPTION For this project I was asked to find a local independent movie theatre or art gallery and redesign their existing website based on their target audience. I chose to research Movies of Lake Worth. PROJECT CONCEPT Movies of Lake Worth is a small art and independent theatre with two locations in Lake Worth and Delray, Florida. The theatre has been open for almost 20 years and shows art and foreign independent films and also modern films. They also offer movie camps for students and theatre rentals for parties. There are six large screens with Dolby Digital surround sound and reclining seats with plenty of leg room for the audience. The majority of the audience are in the retirement age. There is a small percentage of younger age groups, especially with the movie camps. The website is responsive, user friendly for easier access for older generations, offer checkout feature for ticket purchases, calendar for camp and party reservations, promote showtimes for art, foreign, independent and modern films, and provide information on current events, hours, and specials.
MOVIES OF LAKE WORTH
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MOVIES OF LAKE WORTH
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MOVIES OF LAKE WORTH
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N A H T OU Y
K If you are interested in collaborating, have any questions regarding my work, or just want to say hello, don’t hesitate to contact me. e: heather@hdoucette.com w: www.hdoucette.com p: (954) 740-2331
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PROJECT 01
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