Heart 2 Heart: International Healthcare Relief: Media and Design Guide by H2H Website

HEART 2 HEART

INTERNATIONAL HEALTHCARE RELIEF

Copyright ÂŠ 2019 Heart 2 Heart: International Healthcare Relief. The contents of this document are the property of Heart 2 Heart: International Healthcare Relief and outlines the brand and visual representation of the organization. This guide is to be utilized by all executives, divisions, and members of the organization to assist in the development of promotional content. All rights reserved.

CONTENTS INTRODUCTION 1 BRAND 2 LOGOS 2 COLOURS 3 TYPOGRAPHY 4

STATIONARY AND RESOURCES

MEDIA 6

INTRODUCTION Dear Reader, Thank you for consulting the Heart 2 Heart: international Healthcare Relief Media and Design Guidebook. The following package provides an in-depth overview of the organizationâ&#x20AC;&#x2122;s brand as well as promotions policy. Included is an overview of the official logo, colours, typography, as well as a layout of available stationary that can be used by organization members. All promotional files and materials are available to organization members via the promotionâ&#x20AC;&#x2122;s online drive. Before reviewing these policies and materials, it is important to understand the nature and vision behind the branding of H2H. Visual Identity Heart 2 Heart: International Healthcare Relief (H2H) strives to improve access to high quality healthcare for those who lack the financial means required. We organize fundraising events, sell merchandise and ask for donations to raise money on behalf of individuals who do not have the financial means to support the cost of their medical care. We primarily work with partner organizations to financially support their administration of treatments to patients. The H2H logo was designed with the reasons the organization was formed in mind. H2H: International Healthcare Relief was created last year, after one of our founding members visited a small non-profit cardiac hospital in Nadiad, India, and learned that, while the Indian government pays for cardiac and cardiovascular procedures and surgeries, there is no financial aid whatsoever for the medications needed in follow-up care, despite the fact that most of the procedures require ongoing medications for years after surgery or even for life. Heart 2 Heart: International Healthcare Relief was formed, and since then we have partnered with additional hospitals and charities to raise money on their behalf. The logo represents that of the values that surround the organization: altruism, humanism, equity, service, accessibility, and empowerment. The visuals used in the logo are quite simple - one hand being used to hold a heart. This signifies the goal of the organization through a means of raising money to empower individuals to hold up their own hearts and receive adequate health care that they need. Promotions Objectives H2H seeks to be visually present on all forms of social media, online, and through sponsorship, and relationship-building. Creating and following a visually appealing and unified brand will enable to strengthen the presence and legitamacy of the charity and its mission. Please refer to this booklet at any point when utilizing the Heart 2 Heart: International Healthcare Relief brand. Regards, Adam Merlo Vice President, Promotions 2019-2020 Heart 2 Heart: International Healthcare Relief Amended by: Adam Merlo, January 2020

LOGO Heart 2 Heart Official Logo

H2H-ID-1

H2H-ID-2

H2H-ID-3

H2H-ID-4

Note: Version 4 should be utilize on dark/red backgrounds exclusively. Logo with Text Variants

HEART 2 HEART

INTERNATIONAL HEALTHCARE RELIEF

Note: ID-2 should be used with black text, ID-3 should be used with grey text.

Sample: Heart 2 Heart Font 23 International Healthcare Relief Font 12

Clubs Logo

HEART 2 HEART

INTERNATIONAL HEALTHCARE RELIEF

UOttawa

COLOURS & TEXTURES Four colours have been selected for use in the creation of Heart 2 Heart: International Healthcare Relief documents and Images. These colours may be used in the creation of graphics, pamphlets, portfolios, booklets, stationary, and other media items. Other colours may be used for the creation of certain graphics for creative effect, pending approval from the promotions team. Note, black (HEX #000000) and white (HEX #ffffff ) may also be used as official colours in promotional materials created for Heart 2 Heart: International Healthcare Relief.

C: 35 M: 100 Y: 71 K: 51

R: 101 G: 1 B: 34

C: 57 M: 48 Y: 48 K: 15

R: 112 G: 112 B: 112

HEX: #650122 Texture Background: Rustic Brush Stroke Maroon

HEX: #707070

Refer to H2H drive for access.

C: 14 M: 16 Y: 14 K: 0

R: 217 G: 207 B: 206

HEX: #d7cdcc

C: 73 M: 55 Y: 45 K: 22

R: 76 G: 93 B: 105

HEX: #4c5d69

TYPOGRAPHY Heart 2 Heart: International Healthcare Relief utilizes Gotham as its primary font, and Garamond as its secondary font. These fonts are available with a licence. Gotham This is a clean and contemporary font that reads well both in print and on the web. It is suitable at both small sizes and as headers. This is the primary font, utilized in the official text portion of the H2H logo. The smallest size to be used is 7pt. The following examples are provided in 14pt.

Black Bold Medium Light Light Italic Extra Light Narrow

Lorem ipsum dolor sit amet, vix possim nusquam id Lorem ipsum dolor sit amet, vix possim nusquam id Lorem ipsum dolor sit amet, vix possim nusquam id Lorem ipsum dolor sit amet, vix possim nusquam id Lorem ipsum dolor sit amet, vix possim nusquam id Lorem ipsum dolor sit amet, vix possim nusquam id Lorem ipsum dolor sit amet, vix possim nusquam id

Garamond Garamond functions complimentary to Gotham, and also reads well in text documents. It can also be integrated into headlines where suitable. The smallest size to be used is 8pt. The following examples are provided in 14pt.

Bold Bold Italic Semibold Semibold Italic Regular Italic

In any instance, fonts should not be scaled horizontally or vertically. It is appropriate to utilize kerning (space between letters) for visual effects in certain circumstances, as per the following settings:

- All letters must be capitalized - Applicable for use with Gotham non-italicized fonts only - Kerning should fall between 0 and 500

Example: H E A L T H C A R E R E L I E F F U N D Gotham Light, Size 11pt, Kerning: 300 Other fonts may be used in graphics for creative effect, pending review of the work by the H2H promotions team.

STATIONARY & RESOURCES Heart 2 Heart: International Healthcare relief has pre-prepared letterhead and powerpoint templates that are to be used by organization members for documents and presentations. Visuals of the templates are provided below, and templates can be accessed in the organization’s drive. Letterhead To utilize the letterhead template, please select the appropriate master template file titled “H2H Letterhead Template” and make a copy of the file. Documents can then be created from the copied file and saved and exported as needed. Formal letters distributed on behalf of the organization should adhere to the format of the standard letterhead provided.

PowerPoint

Sample Title Slide

Sample Title Slide 2

Sample Body Slide

To utilize the PowerPoint template, please select the appropriate master template file titled “H2H PowerPoint Template” and make a copy of the file. Presentations can then be created from the copied file and saved and exported as needed. To access these documents, please visit the following link:

https://drive.google.com/drive/folders/1D0v0WYvTvXJNj6xIQdbPR0mUFD57yyMn?usp=sharing

MEDIA Heart 2 Heart: International Healthcare relief seeks to be present on all major platforms of social media, including the following: - Instagram: @heart2heart_ihr - Facebook: Heart 2 Heart: International Healthcare Relief - Twitter: @heart2heart_ihr All posts and media documents should be centrally managed and posted by the social media representative for the organization. This individual will approve and post documents online as they are requested by other members of the organization. All posts should provide the necessary information to connect viewers to further details, outlined using the following format: For more information, please visit our website *** You can donate at Heart2Heart.IHR@gmail.com H2H clubs are free to create their own sub accounts, with posts to be made at the discretion of said clubs representatives. For more information, please visit the organizationâ&#x20AC;&#x2122;s website. Social Media Strategy For more details on planned social media strategies, please consult the social media officer and visit the organizationâ&#x20AC;&#x2122;s google drive.