How Email Marketing Can be an Effective Marketing Tool for a Small Business
Email marketing, although being underutilized yet, is ideally one of the greatest profit boosters for small business. It offers exceptional customer satisfaction, helps motivate your customers to return and purchase more, and encourages your potential customers to eventually come to their senses and purchase your products and services. If used correctly you can double or triple your revenue and profit, while spending a fraction of the cost in marketing, believes leading small business consultants. Indeed, it is one of the ideal marketing tools for a small business. Here’s why the small business consultants rely on email marketing tool for this purpose
1. This comes with a personal flair Most of the purchase decision is triggered by emotional decision. It only makes sense that you sell to them on a personal level. Email marketing is a one on one conversation with your customer who has allowed you to contact them. You are not making a public announcement; you are talking directly to your customer (or potential customer). When you are connecting your potential customers with a personal note, there’s always a chance to get engaged on an emotional plane. It’s like, "I thought of you and I wanted to let you know you are special."
2. It’s quick and convenient Most customers (especially business customers) do not have the time to read all of their mail. They do not have the time to answer every phone call, or even return every message. They do however have the time to glance at all of their email messages, and they will open the ones that they think are valuable or worthwhile. Many a times, it’s not possible for an entrepreneur to look at all these little stuff. Small business consultants come to your aid in such scenarios. But it is crucial to make your email headline so compelling and juicy that they will want to open it.
3. It is absolutely consistent The statistics is that 97% of people will not buy right away. This means that the majority of people you sell to will not be ready to say yes to a purchase. But the statistic also says that the majority of those people will eventually buy. And some of them will even refer their friends. The greatness about email marketing is that you can consistently send out emails to your prospects - and when they are ready to buy, they will go to the company that has been consistently there for them over the past few months. With a great email campaign - that will be you.
4. It provides increasing value to your customer. In today's economy customers are purchasing only when they see enough value to justify their purchase. Small business consultants help you in value proposition. And they will stay with a company that provides them consistent and increasing value over time. What better way to provide consistent value to your customers than by sending them weekly or biweekly emails that give them great content, tips, resources, etc. that they find valuable?
5. It is an economic alternative If you want to get a message out to the hundreds or thousands of customers and prospects you have, it will cost a lot of money if you do it via mail. If you do it via phone it will cost you a ton of time. Email is one of the best ways to send a personal message to all of your customers and prospects, in one shot and it will maybe cost you at most a few dollars a month.
6. It sells Statistically your current and previous customers have a 50 - 80% chance of buying from you again. Also it costs 5 - 15 times more to go out to find new customers. This means that the lion's share of profits is in your database of names and contact information. You could literally double or triple your profits if you are consistently marketing and selling to your current customers. Email provides you with the opportunity to consistently send your marketing and sales promotions to customers, which they will get and use often - increasing the value of each customer.
7. It is automated. Let's say you have a marketing brochure or flyer that you are thinking about sending to clients but it costs too much to send via mail. That same brochure can be broken up into 5 - 7 small emails that your customer can get automatically over a few weeks - with offers and promotions included. So you get the sale for a fraction of the time and cost. Talk about a killer ROI. So if you want to make more money, even double or triple your profits - while spending a whole lot less in time and money - then email marketing is the ideal solution for your small business. Give it a try. And with veteran business consultants by your side, you won't regret it.
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