“CapAd provided the resources that allowed me to learn every component of advertising. By challenging our class to think outside the box, I was able to quickly learn, refine and develop lifelong skills that far exceed any undergraduate course I took in my four years. Without CapAd, I would not be in the same position I am today.”
Capitol Advertising Alumni
Capitol Advertising is GW’s premier program for marketing and advertising students, capturing top academic and professional talent from across the university. It is taught by a longtime GWSB professor, Lynda Maddox. —Nick Mejia, BBA ’13 The educational experience of Capitol Advertising blends academic rigor and individual coaching, allowing GW students to understand the importance of teamwork and professionalism, as it prepares participants to launch successful careers in advertising and marketing. There are over 100 Capitol Advertising alumni who come back to campus to support this elite team of students as it prepares for the competition.The alumni attend a presentation and celebration dinner in New York City and offer career advice and mentorship to current students. The program each year combines marketing and advertising coursework with exercises designed to foster teamwork, analytical thinking, communications, presentation skills and problem solving. Two capstone courses in the School of Business— Advanced Advertising and Marketing Communications Planning—teach students the art and science of Ramsey Conference effective advertising The Ramsey Student Investment Conference is held campaigns and “pitchannually during Alumni Weekend. This year, about 100 ing” to real-world alumni, students, faculty, staff and friends filled the clients. The students room to hear from keynote speaker Mark Anfang, BBA then take what they have learned on the nationwide stage ’02, partner at Tide Point Capital. Stock pitches were of the National Student Advertising Competition. presented by: David Sentongo, MAccy ’15; Larry For six of the last nine years, including 2014, GW Cap(Yufei) Wang, MA ’16; Francisco Castillo, MBA ’12; itol Advertising has won the highly competitive contest Mark Hughes, partner and portfolio manager at Lafayette in District 2, comprising universities in New York, New Investments; Andrew Salembier, partner and chief Jersey, Pennsylvania, Delaware, Maryland and the District operating officer at Accolade Partners; and Jared M. of Columbia. Last year, Capitol Advertising placed first Golub, GWSB, ’00, Marblegate Asset Management. The for its campaign for Glidden Paint and went on to place event was attended by members of the GWSB Board of fifth out of 150 schools nationwide. GW Advisors, including Jack Calaman, a GW parent; Carrie
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Potter, BBA ’99, MBA ’01; Christine Brown Quinn, MBA ’92; and Steve Ross, BBA ’81.
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