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Many free SEO tools 101 ways to build links in 2006 SEO for Firefox Industry event calendar This book
Deep Linkable Content If you build a large website and large brand, it is a good idea to try to create nichespecific, high-quality content that many people will directly reference/link to. This will help search engines spider your sites better and help them understand that your site is an authority on much more than just whatever is on the home page. Free Decent Content There is a ton of good, free content out there, but you need to do a bit of research to find it. If you are building a long-term business, quality is usually more important than quantity. Creative reintegration of other content with some fresh new content or other features can make your site much more useful to your site visitors, but you do not want to push it too far, as duplicate content filters improve daily. • • • • •
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If you sell products, make sure you grab the official specifications from the manufacturers. Incorporate user feedback into the pages. These can add value to your shopping experience and give you unique content. When you write articles, remember to quote and link to websites of topical authorities. Incorporate product recommendations and related/compatible items into pages. If you have a web-related idea or are researching the history of something that may have appeared on the web, you can view what a site looked like in the past from the Internet Archive. You may not be able to use the old web copy, but screenshots might be acceptable and how things change certainly makes for good article information. Integrate topic-specific RSS feeds into your website. Ask a friend to write an article for you or interview an industry expert. Search for articles on your topic in search engines. In addition, you may want to look at article/e-zine directories and glance at industry hub sites to see if the authors allow you to repost their articles. Many people who know a decent amount about marketing will let you post their articles in exchange for a link back to their site. Sometimes, it is worth the cost to hire a professional writer. Some of my friends hire people to write press releases and articles to promote each new site they create.
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