BEHIND THE SCENES

Best Fishes

BEHIND THE SCENES

The weird thing about working in fashion retail, or any form of retail, is that you’re preparing for Christmas months in advance. Our team made their way to Norfolk in October, famous for Colemans Mustard and Kettle Chips, to shoot our Christmas campaign!

We went to the beautiful village of Blakeney in Norfolk and the set for our shoot was a super fun and quirky Air BnB. It was the perfect location for our Christmas shoot with its festive wallpaper, cosy open fire and wood panelled walls. Believe it or not, the master bedroom had a stand alone bath tub AND a disco ball – how awesome is that?

The cosy, outdoor entertaining area (complete with huge wood burner) is set in a garden that overlooks the salt marshes, close to Blakeney Harbour. It had beautiful views and really made the perfect set for our photoshoot. We celebrated Christmas early with a group of four friends all staying in this Norfolk bolt hole, dressing the Christmas tree and lounging in our new range of cosy sleepwear, partying in our range of sparkly womenswear, and sumptuous fabric men’s shirts. Followed by a snowy walk to the local pub and even enjoying a cheeky little snowball fight. Although we may have needed a little helping hand, as it doesn’t tend to snow in England in mid-October!

We enjoyed dressing the tree with our new range of Christmas decorations, a range of handmade limited edition decorations and our hanging socks! As always our new collection has a range of fantastic and, this season, festive items that make the perfect gift for the ones you love, and yourself of course!