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COMPANY PROFILE


The company Dominant market leader in Iceland for 16 years in new forklift sales Main activities: • • • • • • • • • •

Leading company in service for 40 years New trucks sales Second hand trucks Terberg terminal tractors Merlo telescopic handlers Taylor Dunn tow tractors Melex and Guipil electrical cars Production of galvanized rotators for fish industry Tyres for the truck industry Batteries and Chargers

• Long and short term rental Customer portfolio: Fish and food industry, shipping and transport companies, Aluminium and all major factories One of the top 1% companies chosen ”Outstanding company” by Creditinfo Iceland Highest credit score given by Creditinfo Iceland, shared by only top 7% of icelandic companies

Market share

new forklift sales in Iceland

98%

100% 90% 80%

70%

Market Share

70%

62%

60%

50%

50%

43% 43%

40%

32%

41%

39%

36%

36%

41%

28%

30%

46%

46%

27%

20% 10%

2%

0% 1996

1997

1998

1999

2000

2001

2002

Íslyft ehf

2003

2004

2005

2006

Competitors

2007

2008

2009

2010

2011

2012


Our History 1972 - 1982

1983 - 1996

1997-2003

2003-2013

1972 Steinbock Þjónustan founded in a small garage in Kopavogur by Guðlaugur Gíslason in 1972 and operated there throughout the first year.

1983 First importing of used forklifts from Hermann Richter GmbH in Germany, which resulted in growing imports of second hand forklifts on a scale never seen before in Iceland.

1997 Íslyft ehf is formed, beginning a new chapter establishing imports of new forklifts for the first time, Yale forklifts being the first brand.

2008 Íslyfts moves in to new 3,050m2 facilities with state of the art equipment and machinery.

1972 1992 1997 The company´s first mission was Importing of Balkancar trucks The company increases its to service Steinbock forklifts, begins from Germany. product portfolio by establishing where the company got its first dealership for Merlo telescopic name. handlers.

2013 The company now has 25 employees and cooperates with several companies around Iceland.

1973 Building and moving to new facilities after 1 year of operations.

Future plans include preserving our leading positions and continue to expanding our product and service range to meet the costumers demand in all possible ways.

2003 Linde forklifts dealership established, ensuring strong market position in many years to come.


Main brands Linde material handling forklifts • •

Linde ranks among the world’s foremost makers of forklift and warehouse trucks and is the market leader in Europe. Provider of high-quality material handling products for various needs and has been most sold forklift brand in Iceland for last 10 years.

MerloSStelescopic ECCA handlers ECNANE T NIA M YSA E • •

Merlo leads the way in technological advance with its range of telescopic handlers along with other products. The company enjoys a high-standing and a leading position on all world markets, and is a true international point of reference in the field of telescopic handlers.

Terberg terminal tractors • •

TAB Batteries • •

High quality batteries are known worldwide especially in Europe, Asia and America. TAB produces all kind of lead-acid batteries and offers different pre and after sale services

Tailor-made for transport of trailers in ports, logistics, industry, railroad, tunnel construction and airports. Terberg is already grown to an organization which delivers its vehicles to more than 80 countries all over the world.


Íslyft ehf  

Íslyft ehf and Steinbock Þjónustan ehf

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