social media Must-haves 4 Free Tools for Tampa Bay REALTORS® By: Tracy Wisneski
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ocial media is a fantastic platform for REALTORS®, allowing them to build relationships with prospects, stay in communication with past clients, connect with their field of influence, advertise to targeted audiences and more. It’s been a game-changer. As great as it is, it’s a lot of work, so you can use all the help you can get. The following free tools are invaluable for your social media endeavors.
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HOOTSUITE
www.hootsuite.com
First up is Hootsuite, a widely-used social media management tool that empowers users to create, schedule and monitor posts for several social media accounts all from one helpful dashboard. Compose a post, add an image, select a date and time, then choose from one or all of your social accounts for publishing. You can schedule the same post to several accounts with just one click from the same dashboard.
TAMPA REALTOR® • September - October 2017
Your dashboard will allow you to view scheduled posts, published posts and reactions to them as well. You can respond to comments directly from the app, assign them to team members (if you have a team) or delete them if you choose. Hootsuite can also shrink links to shortened ow.ly URLs allowing you to use shorter links as well as track the impressions of each across platforms using their reports function.