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Georgia Tech Alumni Magazine Vol. 79, No. 02 2002

Page 23

A Web page enabling alumni to volunteer for activities and projects online was created to assist various Alumni Association departments. Three student groups operate under the auspices of the Alumni Association — Ambassadors, Student Foundation and the Student Alumni Association. In the fall, Ambassadors participated in more than 150 campus events as well as conducted personal campus tours for alumni and visitors. The Student Foundation won the Presidents' Council Burdell Award as the "Most Outstanding" campus organization for its allocations program. Student Appreciation Day, a new Tech tradition, was a big success, attracting more than 1,800 students. The Alumni Association, the three student groups it helps promote and the Student Center Programs Board — with support from the Buzz Fund, Georgia Tech Foundation, Georgia Tech Athletics Association, Institute Communications and Public Affairs and Auxiliary Services — presented the festive event. Students were treated to a carnival-like atmosphere that offered fun, free food and a big name band — Reel Big Fish.

Tn a year marred by terrorist attacks and a brutal economy, the 55th annual Roll Call surpassed its $7.2 million goal. The Roll Call raised $7,238,023 during its annual campaign, with contributions from 25,694 alumni and friends. "During the past 12 months, we have experienced unprecedented economic difficulties, downturns, layoffs, bankruptcies, business scandals and more — not to mention 9/11," said Roll Call Vice President Carey Brown. "This speaks volumes about the loyalty of our alumni." The Leadership Circle added more than 75 new donors. Parents, students and faculty/staff all surpassed their goals and the Phonathon, staffed by Tech students, also bettered its goals by securing pledges from more than 9,200 donors. Despite the fact that many companies were downsizing or eliminating their matching gift programs, Roll Call's matching gift totals topped its goal for the first time in more than four years. Alumni Communications received five awards from the Council for the Advancement and Support of Education District III — three Awards of Excellence and two for special merit. TECH TOPICS' circulation

topped 100,000 for the first time. The ALUMNI MAGAZINE, which goes to Roll Call donors, faculty and staff, hit 32,500 circulation, and the monthly online newsletter BUZZWORDS climbed to more than 25,000 e-mail subscribers. Combined, the three media reached 157,500 alumni and friends. Living History produced four video documentaries and video projects in addition to conducting 71 oral history interviews with alumni. The Living History Web site attracted more than 50,000 user sessions during some months. A new exhibit recognizing Henry Smith, Tech's first graduate, was put on display on the mezzanine of the Alumni/Faculty House. Campus Relations initiated a strategy to help the campus community understand the Alumni Association's supportive services and its willingness to share its strengths, communicate the "voice of alumni" and showcase Georgia Tech. A communications piece, "The Latest Buzz," was launched and distributed to development officers, deans and key campus leaders. Ten students received Student Leadership Awards for international study totaling $30,000 in

Our Mission

T

he mission of the Georgia Tech Alumni Association is to promote and serve our alumni and the Institute. We will continually create relevant and meaningful programs for current and future alumni to foster lifelong participation and philanthropic support. We will communicate the achievements of the Institute and our alumni, maintain its traditions and engage the campus community. Underlying all that we do is the belief in the value of education, the commitment to integrity and exceptional customer service, and a pledge that we will perform in a fiscally responsible manner.

Our Vision Building your lifelong connection to Georgia Tech

Fall 2002 • GEORGIA TECH 2 1


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