ops multimedia applications for IBM.
owner i.i Intelemedia Sports, a multimedia shop located at the Advanced Technology Development < enter on the Tech campus. Intelemedia has worked with Tech football coach Mill Lewis to develop a line of products aimed at high school and junior high coaches and that teach the decisionmaking and mental aspects of team spons on h as football, baseball, basketball And soccer. T h e r e ' s a large cadre ol skilled and talented people in the Atlanta market w ho would be great resources lor multimedia companies." Dyer sax s c,ox Enterprises and Southern bell are on the roster of major corpi irate players, which alsc > includes di i/ens ol multimedia devel <ipmeni lirms such as (outsell, which
I >ycr founded. The excellent technology base of Georgia Tech anchors Atlanta's emerging multimedia industry, he adds.
ut Tech is not the only force behind Atlanta's high-tech transformation. Turner broad casting and Cable News Network have made Atlanta an important media center; AT&T's largest fiberoptic manufacturing plant is located in the metro area; and Scientific Atlanta has established itself as a leader in long-distance transmission of signals via satellite, in addition, IBM's multimedia operations are headquartered in Atlanta, spawning major action in local business. Michelle Francis, Mgl '88, devel-
She sees Atlanta's prominence in the technology mirrored in the growth of ier office. "It till started hereâ€”all of IBM's computer-based training/marketing was clone out of Atlanta. The multimedia division is an outgrowth of that," she says. "Over the past two years, the multimedia group has gone from about 35 people to 150. We're plenty busy just with people coming to US." "IBM is bringing the global market here," says Comsell's Steve Koclen. "Basically, Lech has received a lol of cxpt >sure for the ()lympics. but IBM's presence here has made Atlanta the central slop for foreign business. A lot of people come to do business with IBM, and they can visit the other people here." Ironically, IBM's well-documented financial woes have been a boon lor Atlanta. When IBM introduced the PC II years ago. Big Blue farmed out microchip manufacturing to Intel and software- rights to Microsoft. IBM clones sprung up everywhere, pow creel by Intel components and driven by Microsoft software. By vastly underestimating the PC and its effect on the mainframe minicomputer market, IBM watched its virtual mo nopoly disappear. Now, multimedia and systems integration is the primary vehicle IBM is belling on to compete with Microsoft and. to a greater degree, Japan. I'o date, multimedia is a