Add Some Flair to Your Wardrobe

Brilliant You Denim www.brilliantyoudenim.com

These jeans are literally engineered to fit. Brilliant You Denim Founder and President Terry

Davis used her background as an electrical engineer to design jeans that are high quality, innovative and made right here in Greensboro.

What makes Brilliant You unique is its patented polyester spandex enhancements that are incorporated into the seams at various locations, allowing for a little extra stretch.

“You can get some stretch out of denim, and we have amazing denim,” Davis said. “But you are not going to get as much stretch as polyester spandex.”

The purpose of the enhancements is to improve fit by helping the jeans conform to a person’s body. Davis said her goal is to redefine the experience of shopping for jeans.

In addition to denim, the enhancements come in a variety of solid-color fabrics and fun prints.

B U Denim originally designed jeans just for women. But more and more men started requesting them. In June, the brand launched a men’s line.

Davis started Brilliant You Denim in Seattle. She explored several avenues for production using contract sewing companies there before relocating to North Carolina to start her own manufacturing facility.

“It was very important that B U Denim brands reflected the standardized processes and quality control that were expected for engineering systems,” she said.

Now, her business is based at The Nussbaum Center for Entrepreneurship.

Davis believes the resources available in “Jeansboro” will help her take the denim brand global.

“We know Greensboro can do it,” she said.