2024 IMPACT REPORT
Integrity & Performance
WELCOME
ABOUT US
In 2024, BBB operated from two locations in Birmingham and Mobile, covering all 50 counties in Central and South Alabama. We proudly serve over 70,000 businesses and 3.6 million consumers across Alabama.
BBB sees trust as a function of two primary factors - integrity and performance. Integrity includes respect, ethics and intent. Performance speaks to a business’ track record of delivering results.
OUR VISION
An ethical marketplace where buyers and sellers trust each other
OUR MISSION
Setting standards for marketplace trust. Engaging with and educating consumers and businesses. Celebrating marketplace role models. Addressing substandard marketplace behavior. Building a community of trustworthy businesses and charities.
F ROM TH E C E O
Carl Bates
President & CEO
BBB Serving Central & South Alabama
DEAR BBB ACCREDITED BUSINESSES, CONSUMERS & PARTNERS:
For over seventy years, a dedicated team of professionals has been serving 50 counties in Alabama, tirelessly working to promote honesty and trustworthiness within our business community. Thanks to your invaluable support, 2024 was one of our most successful years yet. Here are just a few of the highlights:
• Our local website attracted over 943,000 unique visitors, generating an impressive 2.57 million page views—making BBB.org one of the most utilized websites in Alabama.
• In 2024, we created 912 social media posts, reaching a combined audience of over 1 million views.
• We published 6,000 verified customer reviews, amplifying consumer voices across the state.
• We delivered 65 in-person presentations to audiences ranging from high school students to senior citizens and participated in 15 fraud summits across our 50 counties.
• Six paper shredding events helped protect identities by securely disposing of over 100,000 lbs. of personal documents.
• We investigated over 30 companies for fraudulent activity, referring 17 cases to local law enforcement for further investigation.
• Our team answered over 5,700 phone calls from consumers seeking information and managed 5,800 new complaints.
As you can see, our small but mighty team worked diligently to represent businesses like yours that not only support the Better Business Bureau financially but also embody the eight Standards of Trust established over a century ago.
Thank you for your continued support and the positive impact it has on businesses and consumers across Alabama. Together, we are making a di erence for all Alabamians.
NEW ACCREDITED BUSINESSES IN 2024
3,601
TOTAL ACCREDITED BUSINESSES
We would like to highlight the following loyal organizations who’ve earned “Business of the Month”
Dale’s Seasonings, LLC Birmingham
Dick Russell’s BBQ Mobile
Gutter Cap Birmingham
Veterans Cleaning Ser vices Enterprise
Space Cadets Organizing Birmingham
Alabama Auto Ser vice Center Daphne Sanders Aviation Jasper
America’s First Credit Union Hembree Heating and Air Mobile
Guy Brothers Roo ng Mobile Rock and Roll O s Mobile
Andalusia Tire Company Andalusia
& COMMU NI TY E D U C AT I O N
B BB HELD FRAUD SUMMITS IN:
• F a i r ho p e
• R o b erts dal e
• M a gn olia S pr i ng s
• Fol e y
• B re w t o n
• A t mo r e
• De mo p oli s
• La nnet t
• Bi r mi ng ha m
• Gad s d e n
• M obil e
• Sa r ala n d
• B u l te r
• T r o y
GULF COAST HOME AND OUTDOOR EXPO MOBILE
SOUTH BALDWIN SENIOR EXPO BAY MINETTE
BIRMINGHAM HOME SHOW
BIRMINGHAM
HOME DEPOT HURRICANE EXPO FOLEY
20 2 4 HIGH SCHOOL SCHOLARSHIP L A WS OF LIFE ES S A Y CONTES T
8 High S chools Pa rticipate d 0 + Es s ay Su bm ission s $1,50 0 TO S T UD E N T S $60 0
OF F IC E RS & DI RE C TO R S
D IRE C TOR S
Johanna Alvarez | Hispanic Interest Coalition of Alabama (iHICA)
Sarah Higgins | Herzing University | Hinkle
Je Pizitz |
Liz Rutherford | Johnson Sterling, Inc.
John Wilson | Borland Benefield, PC
Jimmy Morris J r. | Morris Builders, LLC
Rick Roth | ImageWorks
Drew Lolley | Courtesy Buick/GMC
Accountancy | Gutter
Chad Carter
Curt Morris | Retired
John Jordan | Regions Bank
Tyler Williams | Blue Cross Blue Shield
Perryn Carroll | Jimmie Hale Mission
General Council/Alton Parker Jr. | Spain & Gillion
We would like to thank our BBB Board of Directors for their participation in, and dedication to, and support of Better Business Bureau® and principals that are the foundation of our organization and better businesses.
